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SEMA Education Institute

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About this product:

The customer has always been the mainstay of a successful retail business, yet many companies fail to impart good customer service training to their sales staff. The “Focus on the Customer: Introduction to Selling” course is the first of the In-Gear Sales and Marketing Series developed by the SEMA Education Institute (SEI) to ensure that both new and veteran retailers know how to attract potential customers and turn them into repeat business.

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$1.99

Key Steps Leading to Global Success

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About this product:

A great product mixed with great service is the key factor identified by Bob Scheid, vice president of export-savvy flywheel and clutch manufacturer Fidanza Engineering Corp., in the company’s growing overseas sales. The Perry, Ohio-based firm sells to 27 countries around the world and has always been an internationally focused company, growing its international sales alongside its domestic sales since the very start of the firm 12 years ago.

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$1.99

SEMA Recession Survival Series Webinar Program

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Proactivity is a calling card not only of SEMA but of the specialty-equipment industry as a whole.

SEMA News - August 2009

By Annie Kang

Helping the Industry Move Forward in the Face of Tough Times

SEMA NEWS-AUGUST 2009-BUSINESS 

The SEMA Recession Survival Series webinar program included expert speakers skilled in supplying companies with tools for growth and survival. 

Do You Really Have “Good” Product Data?

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About this product:

Just because a company has a highly detailed Excel spreadsheet that provides two dozen fields jammed with product data doesn’t mean that it has good data. Data is simply information. Good data is the appropriate information provided in correct formats.

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$1.99

Restoration Market Update

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About this product:

In 2008, the restoration market held its ground and fended off economic troubles by sticking to its classic formulas. With the overall market shuddering in the wake of myriad disasters, enthusiasts looking to restore their automotive passion and collector cars came through decidedly.

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$1.99

SEMA Measuring Sessions

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About this product:

As automakers come out with more models specifically designed for personalization, attending measuring sessions is becoming ever more important for SEMA members. The sessions are an opportunity to get data and ideas for aftermarket products for new vehicles. They’re also a great place to make contacts that could result in future business.

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$1.99

I Can Dream Can’t I?

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About this product:

Yesterday, when I unlocked the door to my store, there was a line of people waiting. Fortunately, my two counter people were on time and waiting behind the counter. One was at a point-of-sale terminal, and the other was at the Internet order pick-up desk. Six customers came through the door, and four cued up for Internet pick-up. Nathan, my lead counterman, immediately approached the attractive female and asked if he could help (typical) while I waited on the male customer.

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$1.99

“We Really Want to Sell Your Products, But Your Data Won’t Let Us.”

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About this product:

About seven or eight months ago, a successful retail chain with a 20-year, 10-location brick-and-mortar history decided that it was time it competed on the web with a full e-commerce solution. The chain identified 200 product lines as mission critical for the launch of the site and set out to gather the necessary data.

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$1.99

Five Basic Data Rules You Must Follow Today

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About this product:

The list contained in this article should be used as a very basic litmus test as to the usefulness of your electronic product information. Correcting or addressing all of these issues does not equal standards compliance, but it will serve to get you headed in the right direction and redirect your overall thinking and strategy.

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Regular Price:

$1.99

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