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Trendspotting

About this product:

In an effort to better analyze the tastes and preferences of today’s auto enthusiasts, SEMA, in coordination with Ford, launched the Enthusiast Opinion Leader Research Program at the 2009 SEMA Show.

The program invited 527 enthusiasts, selected through a rigorous application process, to the second day of the Show and tasked them with using social media, including Twitter and Facebook, to broadcast their personal product and trend highlights of the Show.

SEMA Members may get this content for free!

Regular Price:

$1.99

Vehicle Connectivity

About this product:

Every modern vehicle is dependent upon electronics. From the engine’s ignition to sound systems, from safety sensors to climate controls, electronics have become integral to how vehicles operate and how their drivers perceive the on-road experience. And now electronics from outside the vehicle are resulting in a whole new wave of connectivity.

SEMA Members may get this content for free!

Regular Price:

$1.99

The Rise of the Mobile Web

While e-retailers have made a sport of predicting when mobile e-commerce should really be taken seriously, a new report from market researcher Gartner indicates that the time for guessing games is over.

SEMA News - April 2010

By Joe Dysart

By 2013, the Most Popular Way to Web Surf

  SEMA NEWS-APRIL 2010-INTERNET 
 

Gartner predicted that mobile phones will overtake PCs as the most popular device for accessing the web by 2013.  

Test the Latin American Market at the 2010 PAACE Automechanika

As one of the fastest-growing market sectors in Mexico, the automotive industry presents a timely opportunity for SEMA members seeking to establish a foothold in this expanding consumer base.

SEMA News - April 2010

By Dan Frio

2013 SEMA China Business Development Tour

U.S. Manufacturers: Sell Your Products in China, the World's Largest Emerging Automotive Market.

Beijing, China - September 11-14 2013


2013 Program Includes:

  • Premium Hotel Accommodations
  • Booth
  • Meals
  • Networking Events
  • Professional Interpreters
  • Access to buyers from throughout China
  • Airfare to and from China NOT Included

Program Fees:

2013 SEMA China Business Development Tour

Meet One-On-One with Leading U.S. Specialty Equipment Manufacturers (与顶级美国改装设备生产商进行一对一的会面)

The annual SEMA China Business Development Conference will bring together leading U.S. brands and buyers from throughout China. We invite you to join us in Beijing on September 13. Registration is complimentary but required. Click here to register: 2013 SEMA China Business Development Program in Beijing China

YEN - Young Professionals and Social Media

Did you know that Facebook has more than 300 million registered users? If it were a country, it would be the fourth-largest in the world.

SEMA Member News - March/April 2010

Connecting Can Aid Your Career

By Gregory Parker

Pay Per Buyer

The automotive specialty-equipment industry is slow to change. We get set in our ways and find it hard to look outside the box.

SEMA Member News - March/April 2010

Getting the Most for Your Internet Advertising Dollars

By Bob Scheid
President, Fidanza Engineering Corp./President, Dynamic Management & Consulting Inc.

Top 100 Racing and Performance Retailers

Performance enthusiasts are never satisfied. Engineers, retailers and shade-tree mechanics all want more.

SEMA News - March 2010 

Racing and Performance Retailers Return From the SEMA Show Ready to Do Business

SEMA NEWS-MARCH 2010-BUSINESS 
Performance enthusiasts are never satisfied. Engineers, retailers and shade-tree mechanics all want more.