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Chinese Car Dealers Selling Aftermarket Accessories?

Scott Wood couldn’t have imagined that being named the Time magazine 2010 Dealer of the Year would be his ticket to China, but it was. Wood, who owns Chevrolet and Chrysler/Dodge/Jeep dealerships in the small town of Batesville, Arkansas, was invited to China to give a presentation to Chinese car dealers on selling accessories in dealerships. Wood sells quite a few Jeep accessories, so he naturally illustrated his presentation with examples of Mopar and aftermarket-branded Jeep accessories.

SEMA News—June 11

Chinese Car Dealers Selling Aftermarket Accessories? 

By Alysha Webb

 

SEMA Spy Photos

Mercedes SLS AMG, Cadillac XTS, Chrysler 300 SRT8, Audi Q3

SEMA News—June 11

Mercedes SLS AMG

 

Cadillac XTS 

What’s in the Box?

About this product:

Packaging is about more than protecting a product during shipping, handling and storage. It’s an extension of the product itself. When properly executed, good packaging reduces costs while branding and promoting the company and the product to consumers. Ultimately, it’s all about promise and performance to the buyer.

SEMA Members may get this content for free!

Regular Price:

$1.99

First Look: Toyota/Tesla RAV4 Electric Vehicle

Toyota recently offered SEMA News an opportunity to drive one of its Tesla/Toyota RAV4 prototypes at the company’s Sustainable Mobility Seminar in La Jolla, California, along with several other advanced-powertrain cars that will be arriving in the next three years.

SEMA News—June 2011

Could This Be Your First Electric SUV?

   Tesla/Toyota RAV4 prototypes at the company’s Sustainable Mobility Seminar in La Jolla, California

Learn More, Earn More With SEMA Education Institute

Today's business environment is changing quickly. Training and information are essential to a company's success. Realizing this several years ago, the SEMA Board of Directors created the SEMA Educational Institute (SEI) as a strategic commitment to meet the industry's need for personal training and professional development. 

Fast-Tracking Export Sales

An often-overlooked resource for SEMA members seeking new overseas markets for their products are export management companies (EMCs). A growing number of SEMA members are already selling their products directly overseas, many with great success. But an even larger number are not fully tapping their export potential.

SEMA News—March 2011

Using an Export Management Company

By Linda Spencer

Study: Specialty-Equipment Influences Auto Sales

More and more, OEMs see that the availability of accessories improves their dealers’ ability to sell vehicles. And they acknowledge that aftermarket manufacturers, who are in touch with enthusiastic car owners, are often the first to recognize important trends. Smart dealers are increasingly recognizing that a customized vehicle in the showroom can bring more customers through the door and get them more excited about a purchase. But until now, there was not much real data on the “accessory effect.”

SEMA News—March 2011

  Chris Kersting, SEMA President and CEO  
   
The specialty-equipment industry and automakers have come a long way in developing a relationship that is mutually beneficial.

Caught Looking

About this product:

Businesses that rely heavily on web marketing are in for a rude awakening in the coming year. That’s when privacy advocates will begin crippling the ability to easily track visitor activity on a company’s own website as well as across the Internet. In practice, the backlash against visitor tracking—commonly known as “Do Not Track”—is expected to make it tougher for a company to monitor which visitors are using its website and how they are using it.

SEMA Members may get this content for free!

Regular Price:

$1.99

Did You Know: SEMA Hot Rod Bill

      There may be nothing more American than a hot rod! As the rest of the world continues to adopt elements of our unique cultural identity, there are few things left that are truly American. Classic hot rods and musclecars are 100% American made. Unfortunately, these vehicles have long struggled to find their place in the law. Too often, a lack of knowledge and experience on the part of legislators has led to bad laws that negatively impact our industry and the hobby. However, the staff and membership of SEMA and the Hot Rod Industry Alliance (HRIA) can have a direct impact on safeguarding the tradition of hot rodding in America.

SEMA Member News—March/April 2011

  SEMA’s government affairs team has developed a model bill to protect hot rodding for current and future generations

SEMA Education Institute

        Today’s business environment is changing quickly. Training and information are essential to a company’s success. Realizing this several years ago, the SEMA Board of Directors created the SEMA Education Institute (SEI) as a strategic commitment to meet the industry’s need for personal training and professional development.

SEMA Member News—March/April 2011

The Industry’s One-Stop Shop for Personal and Professional Development

 


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