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Rough Chinese Terrain Creates Market for U.S. Specialty Products

A growing number of Chinese are looking to explore their country’s rougher regions by going off-road, and Jeep sales in China are surging. But China’s terrain is apparently rougher than that found in the United States—or perhaps Chinese drivers are just more radical—because U.S.-built Jeeps are not durable enough for China, an engineer with Chrysler in China told SEMA. That could be an opportunity for SEMA members.

SEMA News—July 2011

Rough Chinese Terrain Creates Market for U.S. Specialty Products

SEMA Provides Low-cost Innovative Program for U.S. Manufacturers to Meet One on One With Top Chinese Buyers

 

E-mail Marketing

About this product:

Despite intense competition from social media heavyweights, such as Facebook and Twitter, e-mail remains a formidable marketing stalwart, according to a new study released in May by Market Tools. The researchers found that e-mail use was actually up among 45% of the 1,268 professionals and students over 18 who were interviewed for the study. And only a few—4%—said that their use of e-mail had decreased over the 12-month period included in the study.

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$1.99

Car Care Tech

About this product:

To paraphrase a well-worn Oldsmobile ad, today’s vehicles are not your father’s paint and trim. If you think modern consumers are left scratching their heads over how to maintain the appearance of their vehicles, imagine what the companies that formulate car care products go through.

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Regular Price:

$1.99

Restyling Rebound

The restyling market experienced a steady decline in sales at the retail level from 2007 through 2009, according to SEMA research, going from $4.23 billion in 2007 to $3.79 billion in 2009. The main factor contributing to the fall in the market was the recession, which led to a major decline in vehicle sales. With available vehicle inventory on the downturn, a factor that may not adversely affect the more traditional specialty automotive markets, the decline changed the landscape of the restyling market. For OEMs, assembly lines were streamlined, factories were closed, trim levels were reduced or reconfigured, and the once lengthy list of available accessory options was scaled back.

SEMA News—July 2011

Restyling Rebound

Creativity, Customer Choice Help Fuel the Market

Building a Better Restoration Market

The bedrock of the automotive specialty-equipment industry is the parts that are used to build, restore and modify vehicles of all types. Every segment of the industry counts on parts that are properly designed, engineered and manufactured to operate as promised. Within the restoration segment, however, those standards are complicated by the fact that the vehicles involved are anywhere from two decades to nearly a century old.

SEMA News—June 2011

Communication Is Always the Key

BEST PRACTICES

By Steve Campbell

Expand Your Brand

About this product:

Adapting to a need to deploy troops anywhere in the world, U.S. military forces find themselves requiring trucks and transportation equipment more than ever before. This trend has created a steady opportunity for businesses in the automotive aftermarket to expand their customer base, while helping to supply the military with quality specialty-equipment products. High-performance brakes and engine equipment, blast-attenuating seats and specialized equipment for vehicles operating at high altitudes and in challenging terrain are among the parts in demand.

SEMA Members may get this content for free!

Regular Price:

$1.99

Hot-Rod Products and Trends

    The hot-rod market—the granddaddy of the automotive specialty-equipment industry—has seen some significant changes over the last few years based on both demographic and economic factors. The desire for modern amenities and advanced technology has increased with the aging of the Baby Boom generation. Styles and equipment have evolved to match those desires. From air suspension to classic gauges fitted with modern movements, and from keyless ignition to drive-by-wire throttle controls, the hot-rod world is keeping pace with developments in the rest of the automotive universe.

SEMA News—June 2011

Nostalgia Meets Technology…and Likes It

 
The hot-rod market—the granddaddy of the automotive specialty-equipment industry—has seen some significant changes over the last few years based on both demographic and economic fact

Product and Catalog Showcase

Interested in placing an ad in the SEMA News Product and Catalog Showcase?

SEMA News—June 2011

   
   
Product and Catalog Showcase

Interested in placing an ad in the SEMA News Product and Catalog Showcase? Please contact Motor Media:

Chinese Car Dealers Selling Aftermarket Accessories?

Scott Wood couldn’t have imagined that being named the Time magazine 2010 Dealer of the Year would be his ticket to China, but it was. Wood, who owns Chevrolet and Chrysler/Dodge/Jeep dealerships in the small town of Batesville, Arkansas, was invited to China to give a presentation to Chinese car dealers on selling accessories in dealerships. Wood sells quite a few Jeep accessories, so he naturally illustrated his presentation with examples of Mopar and aftermarket-branded Jeep accessories.

SEMA News—June 11

Chinese Car Dealers Selling Aftermarket Accessories? 

By Alysha Webb

 

SEMA Spy Photos

Mercedes SLS AMG, Cadillac XTS, Chrysler 300 SRT8, Audi Q3

SEMA News—June 11

Mercedes SLS AMG

 

Cadillac XTS 

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