Despite intense competition from social media heavyweights, such as
Facebook and Twitter, e-mail remains a formidable marketing stalwart,
according to a new study released in May by Market Tools.
The researchers found that e-mail use was actually up among 45% of the
1,268 professionals and students over 18 who were interviewed for the
study. And only a few—4%—said that their use of e-mail had decreased
over the 12-month period included in the study.
To paraphrase a well-worn Oldsmobile ad, today’s vehicles are not your
father’s paint and trim. If you think modern consumers are left
scratching their heads over how to maintain the appearance of their
vehicles, imagine what the companies that formulate car care products go
The restyling market experienced a steady decline in sales at the retail level from 2007 through 2009, according to SEMA research, going from $4.23 billion in 2007 to $3.79 billion in 2009. The main factor contributing to the fall in the market was the recession, which led to a major decline in vehicle sales. With available vehicle inventory on the downturn, a factor that may not adversely affect the more traditional specialty automotive markets, the decline changed the landscape of the restyling market. For OEMs, assembly lines were streamlined, factories were closed, trim levels were reduced or reconfigured, and the once lengthy list of available accessory options was scaled back.
The bedrock of the automotive specialty-equipment industry is the parts that are used to build, restore and modify vehicles of all types. Every segment of the industry counts on parts that are properly designed, engineered and manufactured to operate as promised. Within the restoration segment, however, those standards are complicated by the fact that the vehicles involved are anywhere from two decades to nearly a century old.
Adapting to a need to deploy troops anywhere in the world, U.S. military
forces find themselves requiring trucks and transportation equipment
more than ever before. This trend has created a steady opportunity for
businesses in the automotive aftermarket to expand their customer base,
while helping to supply the military with quality specialty-equipment
products. High-performance brakes and engine equipment,
blast-attenuating seats and specialized equipment for vehicles operating
at high altitudes and in challenging terrain are among the parts in
The hot-rod market—the granddaddy of the automotive specialty-equipment industry—has seen some significant changes over the last few years based on both demographic and economic factors. The desire for modern amenities and advanced technology has increased with the aging of the Baby Boom generation. Styles and equipment have evolved to match those desires. From air suspension to classic gauges fitted with modern movements, and from keyless ignition to drive-by-wire throttle controls, the hot-rod world is keeping pace with developments in the rest of the automotive universe.
SEMA News—June 2011
Nostalgia Meets Technology…and Likes It
The hot-rod market—the granddaddy of the automotive specialty-equipment industry—has seen some significant changes over the last few years based on both demographic and economic fact
Scott Wood couldn’t have imagined that being named the Time magazine 2010 Dealer of the Year would be his ticket to China, but it was. Wood, who owns Chevrolet and Chrysler/Dodge/Jeep dealerships in the small town of Batesville, Arkansas, was invited to China to give a presentation to Chinese car dealers on selling accessories in dealerships. Wood sells quite a few Jeep accessories, so he naturally illustrated his presentation with examples of Mopar and aftermarket-branded Jeep accessories.
SEMA News—June 11
Chinese Car Dealers Selling Aftermarket Accessories?
Packaging is about
more than protecting a product during shipping, handling and storage.
It’s an extension of the product itself. When properly executed, good
packaging reduces costs while branding and promoting the company and the
product to consumers. Ultimately, it’s all about promise and
performance to the buyer.