Business Development

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Attracting and Maintaining Customers

Nordstrom has fast become synonymous with customer service, as detailed in an anecdote involving the clothing retailer and a set of tires.

SEMA News - December 2009

SEMA Webinar Reveals the Principles of Customer Service

SEMA NEWS-DECEMBER 2009-BUSINESS-WEBINARSNordstrom has fast become synonymous with customer service, as detailed in an anecdote involving the clothing retailer and a set of tires. Plenty of us have heard the story by now: A customer tried to return a set of tires to Nordstrom soon after it purchased Alaska-based Northern Commercial Co. in 1975. Even though Nordstrom never sold tires and the set had instead been purchased from the obsolete Northern Commercial Co., the return was accepted.

Top 10 Merchandising Products Scanned from the 2008 SEMA Show

SEMA used a digital tracking method for the 2008 SEMA Show New Products Showcase, allowing buyers to scan product barcodes with a key fob and receive product details via printout or e-mail.

SEMA News - September 2009
JOBBER/RETAILER

SEMA used a digital tracking method for the 2008 SEMA Show New Products Showcase, allowing buyers to scan product barcodes with a key fob and receive product details via printout or e-mail. There were over 40 products entered in the Best New Merchandising Product category. The following are the top 10. See all of the products entered in the New Products Showcase at www.semadigital.com.

 

PlasmaGlow
LED Headlight Strobes
480/222-0285

P/N: 1065

10+2 Initiative for Importing Products Into the U.S.

About this product:

The process of importing products into the U.S. has changed for good. In a webinar entitled “10+2=New Filing Requirements for All Companies Importing Products to the U.S. Now in Effect,” presenter Richard Di Nucci, director of the Secure Freight Initiative for the U.S. Customs and Border Protection (CBP), details the new Importer Security Filing (ISF), commonly known as the 10+2 Initiative, which will directly affect all businesses that import products into the U.S.

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$1.99

Next-Generation Customer Reviews

About this product:

With 73% of online retailers seeing customer reviews as a key priority in 2009, according to a recent Forrester report, it’s no wonder the cultivation of online reviews is becoming an art form. Retailers that have already seen online reviews translate into healthy sales increases are rolling out next-generation versions of their sites faster than you can say “thumbs up.”

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$0.00

Sexual Harassment

About this product:

In its earliest days, the automotive specialty-equipment industry was dominated by men. With a few notable exceptions, women were relegated to the background or given roles as trophy girls, photo models and product presenters. As attitudes changed, however, women gained equal status in virtually every facet of commercial endeavor.

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Regular Price:

$1.99

SEMA Education Institute

About this product:

The customer has always been the mainstay of a successful retail business, yet many companies fail to impart good customer service training to their sales staff. The “Focus on the Customer: Introduction to Selling” course is the first of the In-Gear Sales and Marketing Series developed by the SEMA Education Institute (SEI) to ensure that both new and veteran retailers know how to attract potential customers and turn them into repeat business.

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Regular Price:

$1.99

Retail Display Solutions

About this product:

New point-of-purchase display ideas for your business.

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Regular Price:

$1.99

Key Steps Leading to Global Success

About this product:

A great product mixed with great service is the key factor identified by Bob Scheid, vice president of export-savvy flywheel and clutch manufacturer Fidanza Engineering Corp., in the company’s growing overseas sales. The Perry, Ohio-based firm sells to 27 countries around the world and has always been an internationally focused company, growing its international sales alongside its domestic sales since the very start of the firm 12 years ago.

SEMA Members may get this content for free!

Regular Price:

$1.99

Diagnosing the Health Care Reform Dilemma

Lawmakers are seeking to enact legislation in 2009 that would fundamentally reform how Americans gain access to the nation’s health care system.

SEMA News - August 2009

By Stuart Gosswein

Small-Business Issues Vital In Legislative Debate

SEMA NEWS-AUGUST 2009-FROM THE HILLLawmakers are seeking to enact legislation in 2009 that would fundamentally reform how Americans gain access to the nation’s health care system. A number of Congressional committees are now tackling the tough job of writing the legislation this summer, with a goal of completing action in both the House and Senate this fall. SEMA is taking this opportunity to identify some of the major issues being debated.

Overview

SEMA Recession Survival Series Webinar Program

Proactivity is a calling card not only of SEMA but of the specialty-equipment industry as a whole.

SEMA News - August 2009

By Annie Kang

Helping the Industry Move Forward in the Face of Tough Times

SEMA NEWS-AUGUST 2009-BUSINESS 

The SEMA Recession Survival Series webinar program included expert speakers skilled in supplying companies with tools for growth and survival. 

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