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State Automotive Enthusiast Leadership Caucus

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In its daily efforts to promote and protect the auto hobby, SEMA continues to partner with state lawmakers from across the country through the State Automotive Enthusiast Leadership Caucus.

SEMA News - May 2010

Workday Lawmakers, Weekend Enthusiasts 

In its daily efforts to promote and protect the auto hobby, SEMA continues to partner with state lawmakers from across the country through the State Automotive Enthusiast Leadership Caucus. Celebrating its five-year anniversary, the caucus is a bipartisan group of state lawmakers whose common thread is a love and appreciation for automobiles.

Representative Enthusiasts

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For the past 14 years, a coalition of lawmakers who support the specialty-equipment aftermarket and recognize our industry’s positive economic impact has been growing on Capitol Hill.

SEMA News - May 2010 

The Congressional Automotive Performance and Motorsports Caucus

  SEMA NEWS-MAY 2010-GOVERMENT AFFAIRS 
 

United States Senator Jon Tester takes a ride in a classic Cobra.

Building an Effective Catalog

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About this product:

A properly executed catalog is more than just a list of products accompanied by pretty pictures. An effective consumer catalog, such as an effective salesperson, should show customers not just what to buy but also why they should buy. Everything should be an enticement to purchase the product that brought the customer to the catalog—and to sell related products. Catalogs can upsell almost as effectively as top employees.

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Best Practices: OEMs Working With SEMA Companies

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About this product:

This is the first in a series of SEMA News stories based on the idea of “Best Practices”—the use of reliable and repeatable methods to ensure business success. In coming issues, we will delve into topics ranging from digital and traditional marketing to employer/employee relations, from getting the most out of trade shows to exploring global distribution. In each case, we will point the way to overcoming what the American Productivity & Quality Center has identified as one of three major hurdles to developing Best Practices: lack of knowledge. And we hope to help in conquering the other two: lack of motivation and lack of skills.

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Attracting and Maintaining Customers

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Nordstrom has fast become synonymous with customer service, as detailed in an anecdote involving the clothing retailer and a set of tires.

SEMA News - December 2009

SEMA Webinar Reveals the Principles of Customer Service

SEMA NEWS-DECEMBER 2009-BUSINESS-WEBINARSNordstrom has fast become synonymous with customer service, as detailed in an anecdote involving the clothing retailer and a set of tires. Plenty of us have heard the story by now: A customer tried to return a set of tires to Nordstrom soon after it purchased Alaska-based Northern Commercial Co. in 1975. Even though Nordstrom never sold tires and the set had instead been purchased from the obsolete Northern Commercial Co., the return was accepted.

Top 10 Merchandising Products Scanned from the 2008 SEMA Show

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SEMA used a digital tracking method for the 2008 SEMA Show New Products Showcase, allowing buyers to scan product barcodes with a key fob and receive product details via printout or e-mail.

SEMA News - September 2009
JOBBER/RETAILER

SEMA used a digital tracking method for the 2008 SEMA Show New Products Showcase, allowing buyers to scan product barcodes with a key fob and receive product details via printout or e-mail. There were over 40 products entered in the Best New Merchandising Product category. The following are the top 10. See all of the products entered in the New Products Showcase at www.semadigital.com.

 

PlasmaGlow
LED Headlight Strobes
480/222-0285

P/N: 1065

10+2 Initiative for Importing Products Into the U.S.

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About this product:

The process of importing products into the U.S. has changed for good. In a webinar entitled “10+2=New Filing Requirements for All Companies Importing Products to the U.S. Now in Effect,” presenter Richard Di Nucci, director of the Secure Freight Initiative for the U.S. Customs and Border Protection (CBP), details the new Importer Security Filing (ISF), commonly known as the 10+2 Initiative, which will directly affect all businesses that import products into the U.S.

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Next-Generation Customer Reviews

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About this product:

With 73% of online retailers seeing customer reviews as a key priority in 2009, according to a recent Forrester report, it’s no wonder the cultivation of online reviews is becoming an art form. Retailers that have already seen online reviews translate into healthy sales increases are rolling out next-generation versions of their sites faster than you can say “thumbs up.”

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Sexual Harassment

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About this product:

In its earliest days, the automotive specialty-equipment industry was dominated by men. With a few notable exceptions, women were relegated to the background or given roles as trophy girls, photo models and product presenters. As attitudes changed, however, women gained equal status in virtually every facet of commercial endeavor.

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SEMA Education Institute

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About this product:

The customer has always been the mainstay of a successful retail business, yet many companies fail to impart good customer service training to their sales staff. The “Focus on the Customer: Introduction to Selling” course is the first of the In-Gear Sales and Marketing Series developed by the SEMA Education Institute (SEI) to ensure that both new and veteran retailers know how to attract potential customers and turn them into repeat business.

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