Business Development

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SEMA Education Institute

        Today’s business environment is changing quickly. Training and information are essential to a company’s success. Realizing this several years ago, the SEMA Board of Directors created the SEMA Education Institute (SEI) as a strategic commitment to meet the industry’s need for personal training and professional development.

SEMA Member News—March/April 2011

The Industry’s One-Stop Shop for Personal and Professional Development

 


J2530 and the Industry

        A few years ago, SEMA and its Wheel & Tire Council (WTC) worked with the Society of Automotive Engineers (SAE) to develop an industry testing practice for aftermarket wheels. SAE J2530 (Aftermarket Wheels Performance Requirements and Testing Procedures) outlines performance and sampling guidelines, testing procedures and marking requirements for aftermarket wheels used on cars, light trucks and multipurpose vehicles.

SEMA Member News—March/April 2011

Standards for Making Safer Wheels

 

The SAE and WTC have done a great job in developing a testing standard to establish a set of industry-recommended minimum guidelines for the wheel industry.  

7 Ways to Marry E-mail Marketing With Social Media

About this product:

Marketers looking to get a handle on social media as a promotional tool have found an easy solution: Integrate the medium into existing e-mail marketing programs. The pioneers of this method say that a little creative contact with current and potential customers on social networks, such as Facebook, Myspace and Twitter, can add new muscle to tried-and-true e-mail.

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Selling a Car at an Auction

About this product:

In the November 2010 issue of SEMA News, we discussed how SEMA-member companies might use auctions to find the perfect vehicle to feature in promotions and advertising. Such vehicles can provide value well beyond their material worth by helping customers realize long-held dreams. In some cases, however, the effectiveness of even the optimal vehicle eventually diminishes, whether because of changing styles, a new marketing direction or other factors.

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RTM Productions Announces Plans to "Search & Restore" Rides Nationwide

Coming May 7, 2011, RTM Productions adds a new neighbor to the automotive how-to block—"Search & Restore."

The Allure of China

About this product:

The allure of China is undeniable. Its rising incomes, growing middle class and fast-growing vehicle market all frequently make the news in the United States. Not all the news out of China is positive, however. Almost weekly, there are stories about counterfeit goods with ties to China. Counterfeit goods cost companies in the United States billions of dollars a year.  There is no denying that intellectual property rights (IPR) protection is a problem for companies doing business in China, be it sourcing products there or selling in the market.

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Getting Started in International Commerce

About this product:

Companies that wish to extend their reach beyond U.S. borders can branch into emerging automotive markets that offer huge potential for increased sales. The keys to successful international ventures are careful research and reasonable expectations. The first step is to discover what vehicles are available in the target locale, and the second is to discover what products resonate with consumers there. SEMA offers several programs that can help get member companies started. 

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Regular Price:

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SEMA Black Book

With regard to emissions compliance requirements, about the only thing constant is change.

SEMA News - May 2010

Navigating the Waters of Emissions Compliance  

By Jim McFarland

SEMA Government Affairs

Officials across the country are constantly working on legislative and regulatory proposals that have a direct impact on our industry and your customers.

SEMA News - May 2010

SEMA Goverment Affairs

  SEMA NEWS-MAY 2010-GOVERMENT AFFAIRS 
 

SEMA has identified and is working with a growing number of pro-industry lawmakers who recognize the irreplaceable value of classic vehicles.  

State Automotive Enthusiast Leadership Caucus

In its daily efforts to promote and protect the auto hobby, SEMA continues to partner with state lawmakers from across the country through the State Automotive Enthusiast Leadership Caucus.

SEMA News - May 2010

Workday Lawmakers, Weekend Enthusiasts 

In its daily efforts to promote and protect the auto hobby, SEMA continues to partner with state lawmakers from across the country through the State Automotive Enthusiast Leadership Caucus. Celebrating its five-year anniversary, the caucus is a bipartisan group of state lawmakers whose common thread is a love and appreciation for automobiles.

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