Business Development

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J2530 and the Industry

        A few years ago, SEMA and its Wheel & Tire Council (WTC) worked with the Society of Automotive Engineers (SAE) to develop an industry testing practice for aftermarket wheels. SAE J2530 (Aftermarket Wheels Performance Requirements and Testing Procedures) outlines performance and sampling guidelines, testing procedures and marking requirements for aftermarket wheels used on cars, light trucks and multipurpose vehicles.

SEMA Member News—March/April 2011

Standards for Making Safer Wheels

 

The SAE and WTC have done a great job in developing a testing standard to establish a set of industry-recommended minimum guidelines for the wheel industry.  

7 Ways to Marry E-mail Marketing With Social Media

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Marketers looking to get a handle on social media as a promotional tool have found an easy solution: Integrate the medium into existing e-mail marketing programs. The pioneers of this method say that a little creative contact with current and potential customers on social networks, such as Facebook, Myspace and Twitter, can add new muscle to tried-and-true e-mail.

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Selling a Car at an Auction

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In the November 2010 issue of SEMA News, we discussed how SEMA-member companies might use auctions to find the perfect vehicle to feature in promotions and advertising. Such vehicles can provide value well beyond their material worth by helping customers realize long-held dreams. In some cases, however, the effectiveness of even the optimal vehicle eventually diminishes, whether because of changing styles, a new marketing direction or other factors.

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RTM Productions Announces Plans to "Search & Restore" Rides Nationwide

Coming May 7, 2011, RTM Productions adds a new neighbor to the automotive how-to block—"Search & Restore."

The Allure of China

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The allure of China is undeniable. Its rising incomes, growing middle class and fast-growing vehicle market all frequently make the news in the United States. Not all the news out of China is positive, however. Almost weekly, there are stories about counterfeit goods with ties to China. Counterfeit goods cost companies in the United States billions of dollars a year.  There is no denying that intellectual property rights (IPR) protection is a problem for companies doing business in China, be it sourcing products there or selling in the market.

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Getting Started in International Commerce

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Companies that wish to extend their reach beyond U.S. borders can branch into emerging automotive markets that offer huge potential for increased sales. The keys to successful international ventures are careful research and reasonable expectations. The first step is to discover what vehicles are available in the target locale, and the second is to discover what products resonate with consumers there. SEMA offers several programs that can help get member companies started. 

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ProPledge Manufacturer Profile

SEMA News recently had the chance to catch up with long-time manufacturer and ProPledge participant Check Corporation. We spoke with Brian Champa, the company’s national sales manager, to learn a little more about its products and about ProPledge program benefits the business has realized over the years.

SEMA News - May 2010 

What Makes Check Corporation and Pro Pledge Successful Partners?

CalPAC

As a SEMA member, your membership renewal statement includes a request for support for SEMA’s California Political Action Committee.

SEMA News - May 2010

Support California Lawmakers Who Support You!  

  SEMA NEWS-MAY 2010-SEMA PAC 
   
As a SEMA member, your membership renewal statement includes a request for support for SEMA’s California

SEMA Black Book

With regard to emissions compliance requirements, about the only thing constant is change.

SEMA News - May 2010

Navigating the Waters of Emissions Compliance  

By Jim McFarland

Representative Enthusiasts

For the past 14 years, a coalition of lawmakers who support the specialty-equipment aftermarket and recognize our industry’s positive economic impact has been growing on Capitol Hill.

SEMA News - May 2010 

The Congressional Automotive Performance and Motorsports Caucus

  SEMA NEWS-MAY 2010-GOVERMENT AFFAIRS 
 

United States Senator Jon Tester takes a ride in a classic Cobra.

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