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Do You Really Have “Good” Product Data?

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Just because a company has a highly detailed Excel spreadsheet that provides two dozen fields jammed with product data doesn’t mean that it has good data. Data is simply information. Good data is the appropriate information provided in correct formats.

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I Can Dream Can’t I?

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Yesterday, when I unlocked the door to my store, there was a line of people waiting. Fortunately, my two counter people were on time and waiting behind the counter. One was at a point-of-sale terminal, and the other was at the Internet order pick-up desk. Six customers came through the door, and four cued up for Internet pick-up. Nathan, my lead counterman, immediately approached the attractive female and asked if he could help (typical) while I waited on the male customer.

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“We Really Want to Sell Your Products, But Your Data Won’t Let Us.”

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About seven or eight months ago, a successful retail chain with a 20-year, 10-location brick-and-mortar history decided that it was time it competed on the web with a full e-commerce solution. The chain identified 200 product lines as mission critical for the launch of the site and set out to gather the necessary data.

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Five Basic Data Rules You Must Follow Today

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The list contained in this article should be used as a very basic litmus test as to the usefulness of your electronic product information. Correcting or addressing all of these issues does not equal standards compliance, but it will serve to get you headed in the right direction and redirect your overall thinking and strategy.

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BTC Getting Started

Why is this stuff important?

Manufacturers who've taken the time to get their data into industry-standard formats (and WDs, jobbers and retailers who are able to receive industry standard data) are experiencing company-wide benefits. Here are just a few:

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