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Justin Hartenstein, YEN Member Insights, January 2014

Justin Hartenstein, SEMA YEN Member of the Month Spotlight, Member Insight, Automotive News, Aftermarket News, January 2014

Justin Hartenstein, founder and president of Oracle Lighting, was a true automotive enthusiast from the beginning.

When Hartenstein began selling automotive parts in his eBay store in 1999, it was primarily items that he had installed but later taken off his own rides. He later started making items on his own and posting project pictures on online forums. Others began requesting parts, asking to buy what Hartenstein had made for himself. While he maintained his eBay store, Hartenstein was also going to school at the University of New Orleans and working full time.

It wasn’t until Hurricane Katrina in 2005 that Oracle Lighting became the top priority for Hartenstein. His previous employer was greatly affected by Katrina. After the Hurricane, Hartenstein moved for a short period, and his own business was what he relied on. This was his turning point.

“When I moved back, I didn’t have any distractions, and it’s all I’ve done since then,” he said.

Oracle Lighting has been a SEMA member since 2003 and began exhibiting at the Show in 2009.

SPY PHOTOS

GM HD Single-Cab, Chassis-Cab Prototypes and 2016 Ford Raptor Mule?

SEMA News—January 2014

INDUSTRY NEWS

SPY PHOTOS

Photos copyright KGP Photography. Reuse or reproduction without the copyright holder’s consent is prohibited.

Fast Facts

Breaking news from SEMA members, including Meyer Distributing, CTEK Group, ESAB Welding & Cutting Products, RealTruck.com and more.

SEMA News—January 2014

INDUSTRY NEWS

Collector Car Appreciation Day Scheduled for July 11, 2014

SEMA and its Automotive Restoration Market Organization and Hot Rod Industry Alliance have announced that the next Collector Car Appreciation Day will be celebrated July 11, 2014. The date will mark the fifth consecutive commemoration in what is now an annual event to raise awareness of the vital role automotive restoration and collection plays in American society. The industry endeavors to preserve the nation’s automotive heritage while providing well-paying, high-skilled jobs nationwide. Collector Car Appreciation Day is a singular tribute to the collector-car industry and the millions of hobbyists it supports.

SEMA News—January 2014

INDUSTRY NEWS

SEMA Cares Launches Bike Drive for Children in Need

SEMA Cares has teamed up with Childhelp to purchase bicycles for the children of Merv Griffin Village. Childhelp is a leading national non-profit organization dedicated to helping victims of child abuse and neglect. Childhelp exists to meet the physical, emotional, educational and spiritual needs of abused, neglected and at-risk children. Funds raised through the SEMA Cares Bike Drive will go toward the purchase of bicycles for each of the children at the Childhelp Merv Griffin Village.

SEMA News—January 2014

INDUSTRY NEWS

Press Registration Open for SEMA’s Media Conference

Media registration for the 2014 Motorsports Parts Manufacturers Council (MPMC) Media Trade Conference (MTC) is available online. Through the annual event, journalists—including freelancers, bloggers, TV reporters and magazine writers—participate in private, uninterrupted meetings with executives from manufacturing companies. Reporters are able to select representatives from the companies they wish to meet so that they visit only with companies that are relevant to their outlets. Early registration ensures that reporters receive the best possible schedule in advance of the event, which will be held January 21–23, 2014, at the Embassy Suites Orange County Airport North in Santa Ana, California.

SEMA News—January 2014

INDUSTRY NEWS

Putten der Growl in der Beetle

At first glance, it would seem that hot-rodding magazines in the ‘60s were all about high-horsepower, big-cubic-inch stuff—drag racing, Bonneville, Indy and the explosion of a new-car segment that we now know as musclecars. But every once in a while, the magazines would branch out into foreign territory (pun intended) and check in with what was happening on the VW tuning front. After a rocky start in the United States—probably too soon after World War II—Volkswagen sales had really taken off by the mid-’60s, with millions of the little Bugs on the road. There was a growing aftermarket for the cars by then as owners looked for ways to get more performance out of their wheezing, flat-four motors.

SEMA News—January 2014

HERITAGE

By Drew Hardin
Photo Courtesy Petersen Archives

NEW PRODUCTS

New product announcements from SEMA member companies, including Astro Pneumatic Tool, Cloud-Rider Designs, BedRug, DefenderWorx and Escort.

SEMA News—January 2014

NEW PRODUCTS

Astro Pneumatic Tool Co. announced a new addition to its product line: the Worn/Damaged Hex Bolt Extractor T-Handle Set (PN 1045).
Astro Pneumatic Tool Co.

The 2013 SEMA Show: It’s a Wrap!

The SEMA Show is now a wrap. The 2013 Show featured nearly 2,400 exhibitors and covered more than 1,000,000 sq. ft. of exhibit space. The benefits to Show exhibitors included access to more than 60,000 buyers and the chance to work with manufacturers, such as Ford, Scion and Hyundai, on project vehicles that showcased their products as they were intended to be used.

SEMA News—January 2014

REQUIRED READING

The SEMA Show: Now Reaching Consumers

As a trade-only event, the SEMA Show requires attendees to demonstrate involvement in the automotive aftermarket in order to gain a badge. Although there are instances where guests and VIPs are allowed to visit the Show, the vast majority of the more than 126,000 attendees are members of the industry. And yet data indicates that the SEMA Show is more than ever before boosting consumer perceptions of automotive culture, the idea of customization and interest in the latest model year’s offerings of cars and trucks. The SEMA Show has long attracted coverage from the enthusiast media, centered on racing heroes, the newest performance technologies and tuner-culture builders, such as Chip Foose. As a result, there is high awareness among the core group of enthusiasts who fix, repair and modify practically every car they own.

SEMA News—January 2014

CHRIS KERSTING

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