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Meet the 2013–2014 SEMA Board of Directors

Elected by the trade association’s membership at large, the SEMA Board of Directors is composed of industry leaders representing the wide spectrum of businesses found within the specialty-equipment aftermarket. “Board members volunteer considerable time, talent and effort to bettering the industry for all, from manufacturers to distributors, and from sales to service suppliers,” said SEMA President and CEO Chris Kersting. “We appreciate the dedication and insight that our Board of Directors brings to setting priorities for SEMA and addressing issues that promote industry growth.”

SEMA News—December 2013

LEADERSHIP

Meet the 2013–2014 SEMA Board of Directors

By Mike Imlay

Product Packaging

It’s All Wrapped Up in Protection, Branding, Economics and the EnvironmentA package for an automotive product serves multiple purposes, the most important of which is protection. Whether a package contains highly durable grade-8 fasteners or a fragile electronic tuning device, its main mission is to get the product to the end user in pristine condition. But a package can also serve sales functions, provide branding and inform consumers about an entire product line. “Our products can be expensive,” said Joe Dussol, marketing director for Powerteq, which is the parent company of Superchips and Edge Products. “Depending on the product, some people might spend $600–$1,000, and we want the customer to feel like he’s holding something worth that kind of money when he picks up our package. That’s why our packaging might be a little bit more costly than doing a cardboard box with some print on it, but we really want it to stand out.”

SEMA News—December 2013

BEST PRACTICES
By Steve Campbell

Product Packaging

It’s All Wrapped Up in Protection, Branding, Economics and the Environment

A Message From Nate Shelton

Once again, it’s “Showtime.” It’s hard to believe another year has come and gone, and we are once again on our way to Las Vegas. What’s not hard to believe is the excitement, passion and anticipation that is already building around this year’s Show.This year, for most of us, 2013 has been a fairly lack-luster business year but all of us are working toward 2014 being that stellar year we all so greatly deserve. A great 2014 all begins with the 2013 SEMA Show—the Greatest Automotive Show on Earth!

SEMA News—November 2013

PEOPLE

A Message From Nate Shelton

SEMA Chairman of the Board

Crane’s First SEMA Show

The dapper man in the bow tie is Harvey Crane. He’s talking about his camshafts and valvetrain components to dealers in the Crane Engineering Company booth at the very first SEMA Show (though it wasn’t called that at the time).In January 1967, some 100 aftermarket companies set up booths in the concrete aisles of Dodger Stadium’s Club Level for what was then called just “the trade show.” Crane, one of SEMA’s earliest members, brought his wares from his company’s headquarters in Hallandale, Florida, and demonstrated them using a “hand-operated engine simulator,” according to a story in Petersen Publishing Company’s Hot Rod Industry News.

SEMA News—November 2013

HERITAGE

By Drew Hardin
Photo Courtesy Petersen Archives

Product and Catalog Showcase

Interested in placing an ad in the SEMA News Product and Catalog Showcase?

SEMA News—November 2013

Product and Catalog Showcase

IFor more pricing information or to download a copy of the current SEMA News rate card, visit www.semanews.comnterested in placing an ad in the SEMA News Product and Catalog Showcase?


For questions regarding advertising:

Fast Facts

Breaking news from SEMA members, including Hotchkis Sport Suspension, RealTruck.com, MSD Performance, Design Engineering Inc., and more.

SEMA News—October 2013

INDUSTRY NEWS

Selecting a Public Relations Agency

Matching Companies With MarketingGetting products in front of potential customers is the lifeblood of marketing. Whether through straightforward advertising placed in pertinent outlets or through creative ventures handled by public relations (PR) agencies, getting the word out is key.We included an article on best practices for selecting an ad agency in our February 2013 issue (“Finding the Right Advertising Agency,” p. 60), and this month, we’re taking a look at selecting a PR firm.

SEMA News—October 2013

BEST PRACTICES
By Steve Campbell

Selecting a Public Relations Agency

Matching Companies With Marketing

The New Products Showcase

Connecting Buyers, Sellers and Media at the SEMA ShowIf you’re a SEMA Show exhibitor, product exposure is the name of the game. Your number-one goal is attracting buyers and media to your booth, where you can discuss and demonstrate your new and featured products in person. If, on the other hand, you’re a buyer or media attendee, your priority is saving time and legwork in discovering the latest and greatest product innovations amid more than a million square feet of booths and exhibits vying for your attention. Fortunately, there’s an efficient solution for everyone: The SEMA Show’s New Products Showcase.

SEMA News—October 2013

EVENTS
By Mike Imlay

The New Products Showcase

Connecting Buyers, Sellers and Media at the SEMA Show

SEMA Programs Aid Exporting Members

Education and Logistical Help for Global Companies, International Vehicle Measuring Sessions, Make/Model Data, Attend International Seminars, Middle East Seminar, and more.Exporting automotive specialty-equipment products can allow U.S. companies to increase their customer bases for improved bottom lines, better position themselves to ride out possible future U.S. economic downturns, and increase overall competitiveness through access to new customers. Exporting leads to new ways of doing business, and SEMA supports the global efforts of its members through a series of targeted international programs. This is the second of a two-part series on SEMA programs and resources designed to assist members to grow their international sales.

SEMA News—October 2013

INTERNATIONAL
By Linda Spencer

SEMA Programs Aid Exporting Members

Education and Logistical Help for Global Companies

2013 SEMA Award to Showcase Hottest Vehicle Platforms

To showcase the industry’s top trendsetting vehicle models, the SEMA Award will be announced and presented to winning automakers during the 2013 SEMA Show in Las Vegas, November 5–8, 2013. Through the program, SEMA exhibitors will identify the vehicle platforms they believe are best for accessorizing and ideal for showcasing their new products.Show organizers will take a tally of every booth vehicle at the Show to identify the most popular vehicle models in four categories: Hottest Car, Hottest Truck, Hottest 4x4-SUV and Hottest Sport Compact. With each booth vehicle representing one vote, the most prominent models will be named the SEMA Award winners for the year.

SEMA News—October 2013

INDUSTRY NEWS

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