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Press Registration Open for SEMA’s Media Conference

Media registration for the 2014 Motorsports Parts Manufacturers Council (MPMC) Media Trade Conference (MTC) is available online. Through the annual event, journalists—including freelancers, bloggers, TV reporters and magazine writers—participate in private, uninterrupted meetings with executives from manufacturing companies. Reporters are able to select representatives from the companies they wish to meet so that they visit only with companies that are relevant to their outlets. Early registration ensures that reporters receive the best possible schedule in advance of the event, which will be held January 21–23, 2014, at the Embassy Suites Orange County Airport North in Santa Ana, California.

SEMA News—January 2014

INDUSTRY NEWS

Putten der Growl in der Beetle

At first glance, it would seem that hot-rodding magazines in the ‘60s were all about high-horsepower, big-cubic-inch stuff—drag racing, Bonneville, Indy and the explosion of a new-car segment that we now know as musclecars. But every once in a while, the magazines would branch out into foreign territory (pun intended) and check in with what was happening on the VW tuning front. After a rocky start in the United States—probably too soon after World War II—Volkswagen sales had really taken off by the mid-’60s, with millions of the little Bugs on the road. There was a growing aftermarket for the cars by then as owners looked for ways to get more performance out of their wheezing, flat-four motors.

SEMA News—January 2014

HERITAGE

By Drew Hardin
Photo Courtesy Petersen Archives

NEW PRODUCTS

New product announcements from SEMA member companies, including Astro Pneumatic Tool, Cloud-Rider Designs, BedRug, DefenderWorx and Escort.

SEMA News—January 2014

NEW PRODUCTS

Astro Pneumatic Tool Co. announced a new addition to its product line: the Worn/Damaged Hex Bolt Extractor T-Handle Set (PN 1045).
Astro Pneumatic Tool Co.

The 2013 SEMA Show: It’s a Wrap!

The SEMA Show is now a wrap. The 2013 Show featured nearly 2,400 exhibitors and covered more than 1,000,000 sq. ft. of exhibit space. The benefits to Show exhibitors included access to more than 60,000 buyers and the chance to work with manufacturers, such as Ford, Scion and Hyundai, on project vehicles that showcased their products as they were intended to be used.

SEMA News—January 2014

REQUIRED READING

The SEMA Show: Now Reaching Consumers

As a trade-only event, the SEMA Show requires attendees to demonstrate involvement in the automotive aftermarket in order to gain a badge. Although there are instances where guests and VIPs are allowed to visit the Show, the vast majority of the more than 126,000 attendees are members of the industry. And yet data indicates that the SEMA Show is more than ever before boosting consumer perceptions of automotive culture, the idea of customization and interest in the latest model year’s offerings of cars and trucks. The SEMA Show has long attracted coverage from the enthusiast media, centered on racing heroes, the newest performance technologies and tuner-culture builders, such as Chip Foose. As a result, there is high awareness among the core group of enthusiasts who fix, repair and modify practically every car they own.

SEMA News—January 2014

CHRIS KERSTING

SPY PHOTOS

Ford F-750 and Corvette Z07 Prototype?

SEMA News—December 2013

INDUSTRY NEWS

SPY PHOTOS

Photos copyright KGP Photography. Reuse or reproduction without the copyright holder’s consent is prohibited.

SEMA Data Co-op Case Studies

How Robust Data Has Improved Business The SEMA Data Co-op (SDC), the industry-owned data repository, moved from Beta phase into full operation just last summer. Since then there’s been a lot of talk about “clean data” and the need for manufacturers within the specialty-equipment industry to “take control” of it. ACES, PIES, long descriptions and even product photos and videos are now critical to sales in today’s digital age.

SEMA News—December 2013

BUSINESS TECHNOLOGY
By Mike Imlay

SEMA Data Co-op Case Studies

How Robust Data Has Improved Business

Fast Facts

Breaking news from SEMA members, including BedSlide/Tākit, Aeromotive Inc., Holley Performance Products, Toyo Tire Holdings of Americas and more.

SEMA News—December 2013

INDUSTRY NEWS

Retailer Spotlight

In the Family Way With Chuck’s Truck Accessories and Line-a-Bed SalesMany of the most famous names in the history of the automotive specialty-equipment industry started as family endeavors. Chuck’s Truck Accessories and Line-A-Bed Sales exemplifies that type of familial heritage. In fact, one of the joys of doing business for owner Chuck Vaughn comes from the fact that his wife, father, son and several cousins work at the retail and installation store.

SEMA News—December 2013

BUSINESS
By Steve Campbell

Retailer Spotlight

In the Family Way With Chuck’s Truck Accessories and Line-a-Bed Sales

Financial Benchmarking Reports: Free for Limited Time Only

The Financial Benchmarking Reports for July are now available free to SEMA members for a limited time. The Financial Benchmarking Program provides members with a way to measure and compare their operations against other businesses in the specialty-equipment industry. Participants in the program provide survey feedback about their business operations, which is aggregated with other companies’ information monthly to create three unique reports focused on...

SEMA News—December 2013

INDUSTRY NEWS

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