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Case Study: Globalizing Sales

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One Company’s Methods May Be a Model for Others SEMA members are increasingly finding overseas markets and growing their exports, at least in part by taking advantage of resources and opportunities made available through SEMA. Royal Purple is one such company. Last year, international sales of its consumer products grew from almost nothing to around $60,000. Now it is setting its sights much higher.

SEMA News—April 2013

INTERNATIONAL
By Alysha Webb

Case Study: Globalizing Sales

One Company’s Methods May Be a Model for Others

Your Strategy for 2013

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Search-Engine Optimization The single most critical factor to search-engine optimization (SEO) success is creating amazing content—‘share-worthy’ content that is so useful, meaningful and interesting to your target audience that they want to consume it, share it with their own audiences and talk about it,” said Susan Gunelius, author of Content Marketing for Dummies.

SEMA News—April 2013

INTERNET
By Joe Dysart

Your Strategy for 2013

Search-Engine Optimization

Spy Photos

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2015 Hyundai Genesis, Chevrolet Silverado HD Chassis Cab

SEMA News—April 2013

INDUSTRY NEWS

Spy Photos

Photos copyright KGP Photography. Reuse or reproduction without the copyright holder’s consent is prohibited.

2015 Hyundai Genesis

The SEMA Data Co-op Is Up and Running… Now What?

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Well, now the real fun begins! The SEMA Data Co-op’s (SDC) state-of-the-art data-management system has been up and running for a couple of months. The usual bugs have been shaken out, and we are actively receiving and distributing quality product data from nearly 200 suppliers to a horde of anxious receivers. Sure, we’re still adding new functionality and fine tuning things such as the user interface, documentation and reporting features, but it’s smooth sailing overall.

SEMA News—April 2013

BUSINESS TECHNOLOGY
By Jon Wyly

Fast Facts

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Breaking news from SEMA member companies, including Power Automedia, Prestolite Performance, Motovicity Distribution, Alpine Electronics of America, Holley Performance Products and more.

SEMA News—April 2013

INDUSTRY NEWS 

Fast Facts

SEMA Show in Print—Part One

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While the SEMA Show is a trade-only event not open to the general public, thousands of editors and writers report on the annual Show, thereby giving consumers a chance to see what’s new in the industry. Several publications do a great job of scouring the Las Vegas Convention Center to bring their readers the best of the best. Many spend four or more days visiting with the 2,000-plus exhibitors at the SEMA Show. Check out what some publications found, and stay tuned next month for even more SEMA Show clips.

SEMA News—April 2013

SEMA Show in Print—Part One

While the SEMA Show is a trade-only event not open to the general public, thousands of editors and writers report on the annual Show, thereby giving consumers a chance to see what’s new in the industry. Several publications do a great job of scouring the Las Vegas Convention Center to bring their readers the best of the best. Many spend four or more days visiting with the 2,000-plus exhibitors at the SEMA Show.

SEMA Data Co-op Launches Production System; Enables Members to Manage Their Data

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The SEMA Data Co-op (SDC) has launched its live production system, and the 300 participating companies are now migrating data into the newly developed Product Information Management System (PIMS). Since the Co-op began its beta test phase in April 2012, 170 suppliers and 130 receivers have joined the program.

   
   
SEMA News—April 2013

INDUSTRY NEWS 

Are Young Enthusiasts Vanishing?

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(And What Can We Do About It?) The SEMA Education Institute (SEI) recently delved into this topic through an in-depth panel discussion at the 2012 SEMA Show. The presenters included Mickey Andrade, marketing manager of HRE Wheels; James Lawrence, CEO of Power Automedia; Jim Liaw, co-founder and president of the Formula D Drifting Championship; and Evan Smith, editor of Muscle Mustangs & Fast Fords magazine. Highly experienced in the youth market, the four painted a picture of a young demographic displaying tremendous shifts in interests and buying habits. According to the panelists, these changes offer both challenges and new opportunities for the automotive specialty-equipment market.

SEMA News—April 2013

BUSINESS
By Mike Imlay

Are Young Enthusiasts Vanishing?

(And What Can We Do About It?)

SEMA Classifieds: Simplify Your Search for Industry Talent

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Reach out to the industry at large and build awareness for job openings and business opportunities through the Automotive Classifieds section on www.SEMA.org. Available to members free of charge, the section is ideal for engaging automotive trade professionals and companies to call attention to new job openings, equipment for sale, potential partnerships, internships offered and more. Looking for qualified individuals to fill an opening at your business? The Automotive Classifieds section also includes postings from industry professionals seeking new jobs and opportunities.

SEMA News—April 2013

INDUSTRY NEWS

Protection Against Unofficial SEMA Show Solicitors

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The SEMA Show management team works year-round creating programs and refining proven strategies to provide more opportunities for exhibitors to maximize their Show investments. Non-official contractors who offer “better deals” on items and services at the SEMA Show have periodically contacted exhibitors over the years. To help protect each company’s investment, the SEMA Show contracts with and endorses only the Official Service Contractors listed in the SEMA Show Exhibitor Manual.

SEMA News—April 2013

INDUSTRY NEWS

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