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Marla Moore Named 2012 SEMA Person of the Year

The SEMA Person of the Year Award ranks among the association’s most prestigious honors. For 2012, it was bestowed upon Marla Moore of Hypertech during the recent SEMA Show Industry Awards Banquet, held Thursday, November 1, in Las Vegas. Moore, who is currently the chair of the SEMA Businesswomen’s Network (SBN), has been involved with the specialty-equipment industry for more than three decades.

SEMA News—January 2013

PEOPLE
By Mike Imlay

Spy Photos

2013 Dodge Challenger and Nissan “Budget” Leaf.

SEMA News—January 2013

INDUSTRY NEWS

Spy Photos

Photos Copyright Brenda Priddy & Company. Reuse or reproduction without the copyright holder’s consent is prohibited.

Information Equals Sales

A Conversation With Bob Moore, Chairman of the SEMA Business Technology Committee

Bob Moore is the co-founder and current chairman of SEMA’s Business Technology Committee (BTC) and an unflagging advocate for the use of standardized data and the SEMA Data Co-Op, the industry’s newest sales-generation system. He has been working in the automotive aftermarket since 1976 and is a partner with Jerry McCabe in J&B Service, a consulting company that specializes in the aftermarket.

Ready for Launch

Now It’s All About the Data SALES It’s been quite a journey. Some 10 years ago, the simple but now prophetic words of good friend and visionary Jerry McCabe launched a tenacious group of volunteers in pursuit of an industry solution for product data creation, storage and distribution: “It’s all about the data.” Now, after years of planning, adjusting and adapting—and a nine-month “test drive” in the beta phase—the SEMA Data Co-op (SDC) is readying for launch of the live production system in January.

SEMA News—December 2012

BUSINESS TECHNOLOGY
By Jon Wyly

Ready for Launch

Now It’s All About the Data SALES

Home-Run Slugger

How to Optimize YouTube Videos for Search Engines   Google employees like this one will reward businesses that follow some basic, YouTube optimization best practices.     While search-engine optimization on YouTube often comes off as modern-day mysticism best reserved for the high priests of the digerati, it’s actually fairly straightforward if you know what you’re doing. Essentially, you’ll be able to ensure that your YouTube videos pop up higher in search-engine returns if you follow the guidelines below, as recommended by Bobbi Dempsey, author of the MarketingSherpa Report, “30 Minute Marketer: How to Create SEO-Friendly YouTube Content." 

SEMA News—December 2012

INTERNET
By Joe Dysart

Home-Run Slugger

How to Optimize YouTube Videos for Search Engines

China: A Promising, Emerging Specialty-Equipment Market

As with a similar program for the Middle East, the annual SEMA China Business Development Tour was designed to be a low-cost and high-value way to explore a new market. Activities included two full days of meetings with pre-vetted buyers in Shanghai and Beijing, visits to specialty-equipment shops in both cities, briefings by U.S. government officials based in China and the opportunity to network with both buyers and fellow SEMA members in an informal setting. In addition, trip participants were able to help defray the cost of participating through a three-year, $500,000 Market Development Cooperative Program Grant that SEMA was awarded by the U.S. Department of Commerce.

SEMA News—December 2012

INTERNATIONAL
By Linda Spencer

Spy Photos

Porsche 918 Spyder Hybrid, 2014 Chevrolet Silverado HD, 2014 Infiniti G37, Porsche Panamera

SEMA News—December 2012

INDUSTRY NEWS

Spy Photos

Photos Copyright Brenda Priddy & Company. Reuse or reproduction without the copyright holder’s consent is prohibited.

Fast Facts

Breaking news from member companies Formula Drift Holdings, CargoGlide, Shelby American, Source Interlink Media, National Hot Rod Association (NHRA), Car Guy Nation and more.

SEMA News—December 2012

INDUSTRY NEWS

Fast Facts

 

Aftermarket News, Automotive Industry News, Automotive News
Lokar Inc. has added chief engineer Scott Thiel to its product development team.  

Fourth Annual Collector Car Appreciation Day to Be Celebrated July 12, 2013

SEMA and its Automotive Restoration Market Organization (ARMO) and Hot Rod Industry Alliance (HRIA) announced that the next Collector Car Appreciation Day will be celebrated July 12, 2013. The date marks the fourth consecutive commemoration in what has become an annual event to raise awareness of the vital role automotive restoration and collection plays in American society.

SEMA News—December 2012 

EVENTS

Fourth Annual Collector Car Appreciation Day to Be Celebrated July 12, 2013

Annual Event Acknowledges Importance of Collection and Restoration of Classic Cars

Leo Kagan Scholarship Established

SEMA recently established the Leo Kagan Scholarship as part of the SEMA Memorial Scholarship Fund, which promotes industry leadership by supporting the educational efforts of current and future automotive professionals.

SEMA News—December 2012

INDUSTRY NEWS