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SEMA Data Co-op Adds Legacy ACES Conversion as Member Benefit

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The Automotive Aftermarket Industry Association’s (AAIA) Legacy electronic catalog standard was retired as of December 2012 and will no longer be supported or updated by AAIA. In order to meet the needs of today’s powerful business applications, the Legacy format has been replaced with the AAIA Catalog Enhanced Standard (ACES). Along with the vehicle configuration database, ACES provides a much more granular and rules-based standard. As the only industry-owned and operated data management service and centralized repository, the SEMA Data Co-op (SDC) is fully compliant with the industry ACES and Product Information Exchange Standard (PIES).

SEMA News—February 2013

INDUSTRY NEWS

Finding the Right Advertising Agency

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For Manufacturers, It’s the Ultimate Match Building a brand, informing business partners and educating consumers are key factors in marketing a product successfully. And while manufacturers may be experts at innovation and development, few also possess the expertise to publicize and promote their products for optimal sales in media ranging from print to web and from brochure to billboard. That is the business of advertising agencies. Finding the right one should be every manufacturer’s ultimate promotional goal.

SEMA News—February 2013

BEST PRACTICES
By Steve Campbell

Finding the Right Advertising Agency

For Manufacturers, It’s the Ultimate Match

Product Technology: Faster, Cheaper Ways to Plan, Market and Sell

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Technology is rapidly changing the way products are conceived and delivered to the market. From online open-innovation models to product-creation software and from surface-scanning tools to additive manufacturing equipment, businesses are changing how they approach product development.

SEMA News—February 2013

INDUSTRY NEWS

Automakers at the SEMA Show

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The majority of the exhibitors at the SEMA Show are small businesses, but automakers are just as important and are essential to the industry. Many of the OEMs participate by exhibiting at the Show. In addition to generating attendee interest, the automakers also create buzz in the media. Here are just a few articles that resulted from the 2012 SEMA Show.

SEMA News—February 2013

REQUIRED READING

Automakers at the SEMA Show

The majority of the exhibitors at the SEMA Show are small businesses, but automakers are just as important and are essential to the industry. Many of the OEMs participate by exhibiting at the Show. In addition to generating attendee interest, the automakers also create buzz in the media. Here are just a few articles that resulted from the 2012 SEMA Show.

Now Available: A Fresh Look at People Who Buy Our Parts

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It’s certainly no secret that customer information has become a key element of success in business. The more you know about your customers, the easier it is to conduct long-term planning, execute more targeted marketing and ensure success when it comes to strategic investments. That kind of information can be the difference maker when a business is under stress or when it’s time to expand.

SEMA News—February 2013

CHRIS KERSTING

Fast Facts

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Breaking news from SEMA member companies, including Toyo Tire U.S.A. Corp. (TTC), Betts Spring Co., Design Engineering, Bilstein of America and more.

SEMA News—February 2013

INDUSTRY NEWS

Wheels Up

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The third annual Hot Rod Magazine Championship Drags, held in June 1966, was a scorcher. On the track, that is. All the big names in drag racing came to Riverside loaded for bear: McEwen, Chrisman, Landy, Leal, Ongias, Swingle—and records tumbled.

SEMA News—February 2013

Wheels Up

HERITAGE
By Drew Hardin
Photo Courtesy of the Petersen Archive

Windows 8

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Microsoft’s Big Bet Sporting a radical redesign that’s expected to charm some and disappoint others, Microsoft’s new Windows 8 operating system (OS) faces a tough slog, including a slow adoption rate, analysts said recently. “The challenges of a new user interface, a complex set of processor choices and a long ramp to a compelling set of app offerings in the Microsoft Store will translate to a slower-than-usual Windows upgrade cycle,” said Frank E. Gillett, an analyst with research and advisory firm Forrester.

   
   
SEMA News—February 2013

INTERNET
By Joe Dysart

Windows 8

Microsoft’s Big Bet

The Product Data (R)evolution

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I often like to refer to the development cycle of the Internet in terms of “dog years.” That is, for every year that traditional business processes mature, it feels like the Internet has advanced seven. For the uninitiated, it’s a crazy, unpredictable ride that seems to push forward at a rate fast enough to make us feel like we’ll never catch up, no matter how attentive we are.

SEMA News—February 2013

BUSINESS TECHNOLOGY
By Jon Wyly

Derrick Johnstone, YEN Member Insights, January 2013

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Derrick Johnstone, SEMA YEN Member of the Month Spotlight, Member Insight, Automotive News, Aftermarket News, January 2013

Derrick Johnstone

Alliance Sales 

It is customary for the YEN Member Spotlight to showcase the life and career of a young, up and coming YEN member but let’s face it, we work in and industry that thrives on breaking norms and thinking outside the box. With that in mind, this YEN Member Spotlight focusses on Derrick Johnstone of Alliance Sales, who’s odometer has rolled over the 40 year limit for YEN. All joking aside, Derrick continues to stay involved through Manufacturer’s Representative Network (MRN) where he is a current Select Committee Member. I had an opportunity to talk with him at the 2012 SEMA Show and find out what this former YEN member is all about.

Whenever I ask somebody how they got involved in the industry there is usually a pretty interesting backstory and Derrick’s is no different. He was pretty much born into it as his father, Dave Johnstone, was an instrumental in the Vancouver drag racing scene and is an inductee of the Greater Vancouver Motorsports Pioneer Society (2012) as a racer, car builder and car show producer.

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