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SEMA Show 2013 Coverage—The Next Best Thing to Being There

Thousands of reporters and journalists attend the SEMA Show each year with the goal of sharing new products and trends with consumers who are unable to see what’s happening in person. Many of the journalists represent automotive publications. However, as vehicle customization becomes more mainstream and consumers seek to personalize everything from cell-phone covers to coffee orders, general interest in the SEMA Show increases. Representatives from daily newspapers and mainstream outlets come to the SEMA Show to share with their readers news on how they can personalize their vehicles, whether with something as simple as a custom floor mat or seat cover or with a new paint scheme or engine component.

SEMA News—February 2014

REQUIRED READING

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2015 Nissan Murano Prototype and 2015 Ford F-150.

SEMA News—February 2014

INDUSTRY NEWS

SPY PHOTOS

Photos copyright KGP Photography. Reuse or reproduction without the copyright holder’s consent is prohibited.

Fast Facts

Breaking news from SEMA members, including Remington Industries, Petersen Automotive Museum, CRP Automotive, WyoTech, LKQ Corporation, Toyo Tire North America and more.

SEMA News—February 2014

INDUSTRY NEWS

George Lathouris Named 2013 SEMA Person of the Year

Presented annually at the SEMA Show Industry Awards Banquet in Las Vegas, the SEMA Person of the Year Award ranks among the association’s most prestigious honors. At the 2013 SEMA Show, the award went to George Lathouris, a 36-year marketing veteran. Lathouris was recognized for his volunteer leadership contributions, philanthropy and overall influence on the marketplace.Lathouris is currently senior category manager at Keystone Automotive Operations in Scranton, Pennsylvania. He started his career working in a warehouse for American Speed Equipment in New York and worked his way up to the position of national sales and advertising manager.

SEMA News—February 2014

PEOPLE
By Mike Imlay

Coming Soon: Your SEMA Account Representative

Over the last several years, SEMA has taken steps to heighten our outreach and increase touch points with members and the industry at large. This effort has included a commitment to enhancing customer service and raising the awareness of SEMA’s high-value member benefits. We recently announced a major move that will provide our members with the best customer service possible. For the first time in 50 years, each SEMA member will now have a single, dedicated point of contact for all things SEMA. 

SEMA News—February 2014

CHRIS KERSTING

New Craze

HERITAGENot everything on the cover of Hot Rod magazine in the ’60s was, well, a hot rod. In fact, the editors seemed to be looking for “the next big thing” during a period in 1966, as several issues in a row featured vehicles not usually found in “Everybody’s Automotive Magazine.” There was a painting of customizer George Barris and some of his most famous TV cars on the cover of the June issue; a Super Modified oval-track racer all crossed up in the dirt on the July issue; and a hot-rodded ski boat on the September cover.

SEMA News—February 2014

HERITAGE
By Drew Hardin
Photo Courtesy Petersen Archives

Justin Hartenstein, YEN Member Insights, January 2014

Justin Hartenstein, SEMA YEN Member of the Month Spotlight, Member Insight, Automotive News, Aftermarket News, January 2014

Justin Hartenstein, founder and president of Oracle Lighting, was a true automotive enthusiast from the beginning.

When Hartenstein began selling automotive parts in his eBay store in 1999, it was primarily items that he had installed but later taken off his own rides. He later started making items on his own and posting project pictures on online forums. Others began requesting parts, asking to buy what Hartenstein had made for himself. While he maintained his eBay store, Hartenstein was also going to school at the University of New Orleans and working full time.

It wasn’t until Hurricane Katrina in 2005 that Oracle Lighting became the top priority for Hartenstein. His previous employer was greatly affected by Katrina. After the Hurricane, Hartenstein moved for a short period, and his own business was what he relied on. This was his turning point.

“When I moved back, I didn’t have any distractions, and it’s all I’ve done since then,” he said.

Oracle Lighting has been a SEMA member since 2003 and began exhibiting at the Show in 2009. The business has steadily grown, and in 2013, Oracle Lighting surpassed the 20-employee mark. Hartenstein’s wife Tiffanie also joined the company as the director of operations.

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GM HD Single-Cab, Chassis-Cab Prototypes and 2016 Ford Raptor Mule?

SEMA News—January 2014

INDUSTRY NEWS

SPY PHOTOS

Photos copyright KGP Photography. Reuse or reproduction without the copyright holder’s consent is prohibited.

Fast Facts

Breaking news from SEMA members, including Meyer Distributing, CTEK Group, ESAB Welding & Cutting Products, RealTruck.com and more.

SEMA News—January 2014

INDUSTRY NEWS

Collector Car Appreciation Day Scheduled for July 11, 2014

SEMA and its Automotive Restoration Market Organization and Hot Rod Industry Alliance have announced that the next Collector Car Appreciation Day will be celebrated July 11, 2014. The date will mark the fifth consecutive commemoration in what is now an annual event to raise awareness of the vital role automotive restoration and collection plays in American society. The industry endeavors to preserve the nation’s automotive heritage while providing well-paying, high-skilled jobs nationwide. Collector Car Appreciation Day is a singular tribute to the collector-car industry and the millions of hobbyists it supports.

SEMA News—January 2014

INDUSTRY NEWS

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