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Racing Youth

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Selling to the Young Motorsports Segment There is little doubt that motorsports has matured as a mainstream sporting genre in the last five decades, helping to grow the performance aftermarket into a stable, nearly $30-billion industry. Of course, the hope is that both motorsports and the industry will also stay forever young amid this maturation, with fresh new faces rejuvenating the racing scene and manufacturers continuing to revitalize their product lines. So which racing segments are “young” today, and how does the industry engage them?

SEMA News—March 2013

BUSINESS
By Mike Imlay

Racing Youth

Selling to the Young Motorsports Segment

Fast Facts

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Breaking news from SEMA member companies, including National Business Media, Skyjacker Suspensions, Design Engineering, Holley Performance Products and more.

SEMA News—March 2013

INDUSTRY NEWS

MPMC Shines at PRI

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Hall of Fame The Motorsports Parts Manufacturers Council (MPMC) formally inducted its Hall of Fame class of 2012 during a breakfast ceremony at the Performance Racing Industry (PRI) Show in Orlando. For the third consecutive year, more than 100 industry professionals made the 8:00 a.m. call to see their colleagues receive the honors.

SEMA Member News—March/April 2013 

MPMC Shines at PRI

Hall of Fame

Considering: New Tools for the SEMA Toolbox

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As the new year gains steam, SEMA leadership and the Board of Directors have been considering new goals and offerings to help our members succeed. As always, we are looking at investments that would do the most good for SEMA members and the performance aftermarket in general. One focus this year is to deliver new and improved tools and services to help members quickly and efficiently develop new products.

SEMA News—March 2013

CHRIS KERSTING

It’s Alive!

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Check Out the SEMA Data Co-op for the First Time…Again! Imagine a world where you could manage all of your product data in one place, at one time, with the latest state-of-the-art tools. Imagine never again having to use valuable internal resources to create multiple product data files for your customers. Imagine providing better product data delivery than you ever have before, with less effort, lower cost and in the exact format each of your customers require. Imagine the data for your new-product launches being available in near real time, with virtually no delays in delivery to the marketplace. That, my friends, is what the SEMA Data Co-op (SDC) is all about.

SEMA News—March 2013

BUSINESS TECHNOLOGY
By Jon Wyly

It’s Alive!

Check Out the SEMA Data Co-op for the First Time…Again!

Auctions Bring in Nearly $57,000 for SEMA Memorial Scholarship Fund

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Dozens of Sponsors Take Part in Ford Mustang Build and Ed Pink Engine Project Two projects have brought nearly $57,000 to the SEMA Memorial Scholarship Fund, which is dedicated to fostering the next generation of automotive leaders and innovators. Proceeds from two auctions will help provide assistance to university, college and trade-school students seeking careers in the automotive industry. The SEMA Mustang Build—Powered by Women and a custom engine to be built by Ed Pink Racing Engines were sold on eBay through Auction Cause, with parts and labor supplied by dozens of automotive businesses.

SEMA News—February 2013

EVENTS
By Steve Campbell

Auctions Bring in Nearly $57,000 for SEMA Memorial Scholarship Fund

Dozens of Sponsors Take Part in Ford Mustang Build and Ed Pink Engine Project

Exit Stage Right

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Why Every Business Owner Needs a Plan It’s as inevitable as death and taxes: If you’re a business owner, one way or another, you’ll eventually leave your enterprise. The only question is how—and whether you’ll do so on your own terms. Will you retire gracefully? Pass your company on to family? Opt for a management buyout? Go for a merger or acquisition? Or will unforeseen circumstances force your exit sooner than expected?

SEMA News—February 2013 

BUSINESS
By Mike Imlay

Exit Stage Right

Why Every Business Owner Needs a Plan

The World Stage

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The International Happy Hour at the SEMA Show in Las Vegas was the venue for the 2012 Global Media Awards. In front of a crowd of more than 1,000 exhibitors and international buyers, 150 companies learned that their products had been selected by a panel of 25 international journalists as this year’s hottest products, chosen from more than 2,000 entries in the Ideas Alive: New Products Showcase.

SEMA News—February 2013

INTERNATIONAL
By Linda Spencer

The World Stage

2012 Global Media Awards

Meet Buyers From the Middle East

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The SEMA Middle East Business Development Conference is a low-cost program providing the opportunity to meet face to face with buyers from throughout the Middle East. The 2013 event will take place March 13–16 at the Middle East Motor Tuning Show (MEMTS) at the Expo Centre Sharjah, United Arab Emirates. The conference will be held in a dedicated SEMA hall.

SEMA News—February 2013

INDUSTRY NEWS 

New Online Product Training Center Announced

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In a joint effort, the Light-Truck Accessory Alliance (LTAA) and the SEMA Education Institute (SEI) have developed a new online tool that allows manufacturers to efficiently and effectively provide product training to hundreds or even thousands of resellers throughout the industry. The program is designed to help manufacturers save money on product training and spur sales.

SEMA News—February 2013 

INDUSTRY NEWS

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