Automotive Industry News

Syndicate content

New Products

Leather Therapy, Velvet Cars, Lund International Inc., Design Engineering Inc., Sysonic USA, Rimblades Ltd.

SEMA News—August 2013

NEW PRODUCTS

Efficiency in Engineering

The proper tool makes life easier, but it can also make a job more enjoyable. Whether it’s a diagnostic machine or a ballpeen hammer, a ratchet wrench or an English wheel, a good tool can be a treasure to the person using it. A good tool invites use, inspires confidence and demands care. And just as with every other aspect of professional life, the tools and equipment used in the automotive world are subject to constant inventiveness, innovation and enhancement. Each year, new or improved industry equipment is introduced at the SEMA Show. The 2012 event held last November was replete with groundbreaking new creations, and we’ve brought them together in these pages for your convenience. Find one that makes your life easier.

SEMA News—August 2013

TOOL & EQUIPMENT NEW PRODUCTS
By Steve Campbell

Efficiency in Engineering

The proper tool makes life easier, but it can also make a job more enjoyable. Whether it’s a diagnostic machine or a ballpeen hammer, a ratchet wrench or an English wheel, a good tool can be a treasure to the person using it. A good tool invites use, inspires confidence and demands care.

A Picture Is Worth…

You’re probably thinking, yeah, I know…a thousand words, right? Well, that certainly still holds true, but a picture is also worth hundreds, thousands, even tens of thousands of sales in today’s marketplace. In case you haven’t noticed, today’s consumers are now demanding what could almost be called a sensory overload of visual information as they make decisions about where to spend their money. It’s all about quick, informative features and benefits, easy-to-consume product details, and pictures, pictures, pictures. And don’t forget videos! Videos showing installation, product features and function, performance and more are rapidly becoming the norm and are very influential in consumer decision-making. Add to this list things such as PDFs of installation instructions, schematics, warranty information and more to round out this new standard of excellence in presenting your products. No longer do you need to have just an image library; it’s all about managing all this stuff we now call “digital assets.”

SEMA News—August 2013

BUSINESS TECHNOLOGY
By Jon Wyly

A Picture Is Worth…

Jon WylyYou’re probably thinking, yeah, I know…a thousand words, right? Well, that certainly still holds true, but a picture is also worth hundreds, thousands, even tens of thousands of sales in today’s marketplace.

Four Who Made a Difference

George Barris, Eric Grant, Wade Kawasaki and Joe Schubeck Enter SEMA’s Hall of FameOften, those who truly make a difference never really set out to do so. They’re simply pursuing a dream, a passion. And yet, through sheer perseverance, innovation, dedication and a high dose of excellence, they somehow suddenly find themselves changing everything, revolutionizing an industry and inspiring a legion of followers. 

 George Barris
George Barris
 Wade Kawasaki (right)

Hey Hey

Dean Jeffries, custom car painter, striper and builder, died in his sleep in early May. He was 80 years old. Jeffries was among the most talented of the men who shaped car culture in the ’50s and ’60s, though his profile was somewhat lower than that of George Barris, Ed Roth or Ken “Von Dutch” Howard. He may not have been as well known, but he was versatile and skilled enough that his handiwork could be found everywhere, from Gasoline Alley at Indianapolis to Hollywood movie and TV sets. Arguably his best-known TV cars are the two GTO convertibles he modified for “The Monkees” TV show in 1966. We dug through the Petersen vault and came up with these shots, taken in June 1966 after a grueling 10-day build of the first GTO.

SEMA News—August 2013

Hey Hey

HERITAGE
By Drew Hardin
Photo Courtesy Petersen Archives

SEMA Data Co-op—Owning Your Data Is Owning Your Future

British computer scientist Tim Berners-Lee is credited with inventing the World Wide Web in 1989 when he implemented the first successful communication between a Hypertext Transfer Protocol client and a server via the Internet. He had this to say about data ownership: “Customers need to be given control of their own data—not being tied into a certain manufacturer so that when there are problems they are always obliged to go back to them.”

A Few Words With Paul “Scooter” Brothers

An Interview With the Outgoing Chairman of SEMA’s Board of DirectorsAfter many years of service in a number of different roles, Paul “Scooter” Brothers took office as SEMA’s Chairman of the Board in 2011. His time in the Chairman’s seat has been marked by a successful transition through difficult economic times, fruition of a number of high-profile projects, and the building of momentum on new strategic initiatives that will benefit the industry for years to come.On Friday, July 26, SEMA will host its annual Installation Banquet & Gala Fundraiser, and Brothers will pass the leadership torch to SEMA’s new Chairman, Nate Shelton. SEMA News recently interviewed Brothers about his experience as chairman, and the conversation provided an ideal vantage point for understanding the State of the Association.

  
  
SEMA News—July 2013

PEOPLE
Compiled by SEMA News Staff

A Few Words With Paul “Scooter” Brothers

An Interview With the Outgoing Chairman of SEMA’s Board of Directors

A Closer Look at Russia

One of the World’s Largest Vehicle Markets SEMA News recently traveled to Moscow to take a look at the center of the specialty-equipment market in the world’s largest country in terms of area (more than 6.6 million square miles). Russia is one of the fastest-growing emerging market economies and one of the five countries that make up the so-called BRICS, along with quickly growing Brazil, India, China and South Africa.This article looks at the size of Russia’s passenger-vehicle market, the interest in customizing, consumer purchasing power, types of vehicles on the road and the implications for U.S. specialty-equipment companies as well as growth potential, opportunities and challenges.

SEMA News—July 2013

INTERNATIONAL
By Linda Spencer
Images Courtesy of Polny Privod 4x4

A Closer Look at Russia

One of the World’s Largest Vehicle Markets

SEMA Search: A Bigger Hammer in the Retailer Toolbox

Here’s the big news: The SEMA Data Co-op is currently building SEMA Search, an online product look-up tool powered by the SDC product information library.Scheduled for roll-out in November of this year, SEMA Search will allow member retailers, including countermen and sales consultants at brick-and-mortar retail outlets, to find and present the digital product information and images of their manufacturer partners for every customer. Not only will this provide the opportunity for resellers to view more sales options than ever, they will also enjoy this information at a speed to market rarely experienced before.

SEMA News—July 2013

CHRIS KERSTING

SEMA Search: A Bigger Hammer in the Retailer Toolbox

Chris Kersting, SEMA President and CEO Here’s the big news: The SEMA Data Co-op is currently building SEMA Search, an online product look-up tool powered by the SDC product information library.

Insuring Specialty Vehicles

How to Cover the Basics and More Whether they be OEM “dollar vehicles” or shop display cars, the aftermarket loves to promote itself through project builds and other collectible autos. Many retailers or garages will have one or more in the lot or showroom to wow customers. Manufacturers, of course, use them to showcase products at consumer automotive events and trade shows. At the annual SEMA Show, you’ll scarcely find a booth without one.Build vehicles are valuable commodities, so whether your business keeps them on display at the shop or takes them on the road to tout your brand, you’ll want to have them properly insured. Yet, adequately covering them can be complicated.

SEMA News—July 2013

BUSINESS
By Mike Imlay

Insuring Specialty Vehicles

How to Cover the Basics and More

Add to calendar