Automotive Industry News

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SEMA at 50: Celebrating Five Decades of Automotive Passion

Fifty years ago, in May of 1963 to be exact, a roomful of industry pioneers founded a trade association—the Speed Equipment Manufacturers Association—and SEMA was born. As we celebrate the organization’s Golden Anniversary, what held true then is still true today: the association, with deep volunteer participation and guidance, is a reflection of the industry itself. Together we’re celebrating five decades of business perseverance, growth, innovation and success. At a recent SEMA Installation Banquet I was noting some of the challenges that confront the industry and I read an excerpt from an industry trade publication: “We may wake up one morning soon and find there’s no one left with any reason to buy headers or manifolds or a host of other performance products designed to make a car perform better…

SEMA News—November 2013

CHRIS KERSTING

SEMA at 50: Celebrating Five Decades of Automotive Passion

 


Ed Iskendarian—one of the seven members of the original SEMA Board of Directors. 

Product and Catalog Showcase

Interested in placing an ad in the SEMA News Product and Catalog Showcase?

SEMA News—November 2013

Product and Catalog Showcase

IFor more pricing information or to download a copy of the current SEMA News rate card, visit www.semanews.comnterested in placing an ad in the SEMA News Product and Catalog Showcase?


For questions regarding advertising:

Fast Facts

Breaking news from SEMA members, including Hotchkis Sport Suspension, RealTruck.com, MSD Performance, Design Engineering Inc., and more.

SEMA News—October 2013

INDUSTRY NEWS

Selecting a Public Relations Agency

Matching Companies With MarketingGetting products in front of potential customers is the lifeblood of marketing. Whether through straightforward advertising placed in pertinent outlets or through creative ventures handled by public relations (PR) agencies, getting the word out is key.We included an article on best practices for selecting an ad agency in our February 2013 issue (“Finding the Right Advertising Agency,” p. 60), and this month, we’re taking a look at selecting a PR firm.

SEMA News—October 2013

BEST PRACTICES
By Steve Campbell

Selecting a Public Relations Agency

Matching Companies With Marketing

The New Products Showcase

Connecting Buyers, Sellers and Media at the SEMA ShowIf you’re a SEMA Show exhibitor, product exposure is the name of the game. Your number-one goal is attracting buyers and media to your booth, where you can discuss and demonstrate your new and featured products in person. If, on the other hand, you’re a buyer or media attendee, your priority is saving time and legwork in discovering the latest and greatest product innovations amid more than a million square feet of booths and exhibits vying for your attention. Fortunately, there’s an efficient solution for everyone: The SEMA Show’s New Products Showcase.

SEMA News—October 2013

EVENTS
By Mike Imlay

The New Products Showcase

Connecting Buyers, Sellers and Media at the SEMA Show

SEMA Programs Aid Exporting Members

Education and Logistical Help for Global Companies, International Vehicle Measuring Sessions, Make/Model Data, Attend International Seminars, Middle East Seminar, and more.Exporting automotive specialty-equipment products can allow U.S. companies to increase their customer bases for improved bottom lines, better position themselves to ride out possible future U.S. economic downturns, and increase overall competitiveness through access to new customers. Exporting leads to new ways of doing business, and SEMA supports the global efforts of its members through a series of targeted international programs. This is the second of a two-part series on SEMA programs and resources designed to assist members to grow their international sales.

SEMA News—October 2013

INTERNATIONAL
By Linda Spencer

SEMA Programs Aid Exporting Members

Education and Logistical Help for Global Companies

2013 SEMA Award to Showcase Hottest Vehicle Platforms

To showcase the industry’s top trendsetting vehicle models, the SEMA Award will be announced and presented to winning automakers during the 2013 SEMA Show in Las Vegas, November 5–8, 2013. Through the program, SEMA exhibitors will identify the vehicle platforms they believe are best for accessorizing and ideal for showcasing their new products.Show organizers will take a tally of every booth vehicle at the Show to identify the most popular vehicle models in four categories: Hottest Car, Hottest Truck, Hottest 4x4-SUV and Hottest Sport Compact. With each booth vehicle representing one vote, the most prominent models will be named the SEMA Award winners for the year.

SEMA News—October 2013

INDUSTRY NEWS

SEMA SPY PHOTOS

2015 Hyundai Genesis, Ford Raptor, GMC 2500 HD, 2014 Camaro ZL1 and SS

SEMA News—October 2013

INDUSTRY NEWS

SEMA SPY PHOTOS

Photos copyright KGP Photography. Reuse or reproduction without the copyright holder’s consent is prohibited.

Chip Foose and WD-40 Co. Partner to Design Ford F-150 for Charity

Chip Foose and WD-40 Co. are teaming up again, this time to design a custom off-road truck that will be the first vehicle built inside the new, state-of-the-art SEMA Garage-Industry Innovations Center. Foose Design and WD-40 Co.—through a partnership with the Alex Xydias Center for Automotive Arts—will have leading SEMA manufacturers working alongside underprivileged teens and young adults to install parts and equipment on the Foose-inspired vehicle, dubbed the WD-40/SEMA Cares Foose Ford F-150. All work for the build program will be done at the recently opened SEMA Garage-Industry Innovations Center in Diamond Bar, California—a facility that allows SEMA-member companies to test and prototype parts, try its 3D modeling and printing and use its full-scale photo studio, among other things.

SEMA Member News—September/October 2013

INDUSTRY NEWS

Bonneville Giants

On October 2, 1964, Walt Arfons’ Wingfoot Express, with Tom Green at the wheel, earned a place in land-speed racing history by setting a new record of 413.20 mph, besting the previous 407.45 mark set the previous year by Craig Breedlove.Turned out Walt’s record would be short-lived. His half-brother, Art Arfons, set a 434.02-mph mark just three days later in his Green Monster. Breedlove eclipsed that mark with a 526.28-mph average before famously running his Spirit of America into a water-filled ditch, only to have Art come back and top that, running the Monster to a 536.71-mph average.

SEMA News—October 2013

HERITAGE
By Drew Hardin
Photo Courtesy Petersen Archives

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