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Targeted Educational Programs

Hot Topics at the 2013 SEMA ShowMore than 50 educational programs in a number of segment categories will be presented during Education Days at the 2013 SEMA Show, and you can see the full list starting on p. 94 of this issue. However, the following few presentations are of particular importance.More than 50 free education courses and several “pay-to-attend” educational events will cover everything from online marketing to customer service, management, industry trends and more. These courses are designed to give you practical tools that can be implemented the day you return from Las Vegas.

SEMA News—October 2013

EVENTS
By Steve Campbell

Targeted Educational Programs

Hot Topics at the 2013 SEMA Show

Education, Answers and Solutions!

SEMA Data Co-op at the Show:No matter your skill level, beginner to expert, there will never be a better time to get a healthy dose of “data savvy” than at the 2013 SEMA Show. The SEMA Data Co-op (SDC) will be giving presentations and demos all day Tuesday, November 5, through Friday, November 8, in booth #20579, and is also offering a full slate of educational sessions on Monday, November 4. All sessions are free, run one hour each and are repeated morning and afternoon to best accommodate busy Show schedules.

SEMA News—October 2013

EVENTS
By Jon Wyly

Education, Answers and Solutions!

SEMA Data Co-op at the Show:

The SEMA Award: You’re All Invited

There are many prestigious awards handed out at the SEMA Show. While each is significant in its own way, there is one award that should be of particular interest to everyone at the Show, and potentially, everyone in the auto industry. That would be the SEMA Award because it represents the collective voice of the industry. By counting and sorting the vehicles displayed in exhibitor booths, we can gauge which vehicle models SEMA exhibitors believe will lead the way when it comes to generating accessory sales. The SEMA Award is a way to spotlight our exhibitors’ unique ability to identify which models are hot, just as the trends are gaining momentum.

SEMA News—October 2013

CHRIS KERSTING

Retailer Spotlight

Evasive Motorsports Builds e-Commerce Through Event ParticipationWhat does it mean to be brick-and-mortar in the modern aftermarket business scene? Does it mean having a shop with a traditional storefront filled with inventory and displays to attract walk-in clients? Or does it mean a building stocked with inventory, with items often previewed or even ordered online, with a simple reception counter for a cadre of customers who come through the door to pick up and install those items? And what about having a full-service shop for building and tuning cars, complete with two-post lifts, fabrication facilities and a dynamometer?

SEMA News—October 2013

BUSINESS
By Mike Imlay

Retailer Spotlight

Evasive Motorsports Builds e-Commerce Through Event Participation

SEMA Leadership Days

Annual Summit and Gala Mark Association’s 50th YearAs the specialty-equipment industry’s premier trade association, SEMA relies on elected volunteers to serve on its Board of Directors and in positions of council leadership. Representing every segment of the automotive aftermarket, these industry professionals are dedicated to the advancement of marketing, regulatory and business standards and practices that promote industry growth for all. In short, they are on the front lines identifying challenges and opportunities facing the industry and crafting policies and programs to address them. To support and recognize their efforts, SEMA holds a series of intensive Leadership Days events each year, with this year’s gathering held principally at the Sheraton Fairplex Conference Center in Pomona, California, July 24–25.

SEMA News—October 2013

By SEMA News Editors

SEMA Leadership Days

Annual Summit and Gala Mark Association’s 50th Year

Presidential Export Award

SEMA was recently honored with the Presidential Export Award —or “E” Award—from U.S. Acting Secretary of Commerce Rebecca Blank in Washington, D.C. The President’s “E” Award was created by President John F. Kennedy in 1961. “E” Awards were presented to a total of 57 recipients this year. Criteria for the award is based upon four years of successive export growth and case studies that demonstrate valuable support to exporters resulting in increased exports for the member company’s clients.

SEMA News—October 2013

Presidential Export Award

SEMA was recently honored with the Presidential Export Award —or “E” Award—from U.S. Acting Secretary of Commerce Rebecca Blank in Washington, D.C. The President’s “E” Award was created by President John F. Kennedy in 1961.

SEMA Members Celebrate Fourth Annual Collector Car Appreciation Day

On July 12, 2013, SEMA-member companies joined with SEMA staff and thousands of enthusiasts to celebrate the fourth annual Collector Car Appreciation Day (CCAD). Official events were held in the United States, Canada and Australia to commemorate the day, designated by a SEMA-requested U.S. Senate resolution. Sponsored by Sen. Jon Tester (D-MT) and Sen. Richard Burr (R-NC), the U.S. Senate resolution recognized “that the collection and restoration of historic and classic cars is an important part of preserving the technological achievements and cultural heritage of the United States.” Lawmakers in states, provinces, counties and cities have followed the Senate’s lead by adopting their own resolutions. This year’s participants included: Michigan; New Mexico; New York; Manitoba, Canada; Nova Scotia, Canada; Las Vegas, Nevada; Madera County, California; York County, Virginia; and Washington Parish, Louisiana.

SEMA News—October 2013

EVENTS
By Colby Martin

Number One Favorite

In the early ’60s, Motor Trend magazine sponsored a 500-mile Stock Car race on the twisting Southern California road course at Riverside, drawing top racing talent from a number of sanctioning bodies, including NASCAR, USAC and the SCCA. That’s why Robert E. Petersen (left), the publishing company’s founder, is handing Dan Gurney a check for winning the second annual MT 500, held in January 1964. The young lady sharing the photo op is 21-year-old TV actress Linda Evans. Motor Trend’s coverage of the race kicked off by proclaiming, “Stock Car road racing shows every promise of becoming the Number One favorite of American racing fans. Considering the importance of passenger cars in everyday American life, this is the way it should be.” Unlike racing on oval tracks, where “brute horsepower is the deciding factor,” a road course “is much more demanding, because it puts equal emphasis on all the various systems of the automobile. Also, driver skill and nerve are important factors.”

SEMA News—September 2013

HERITAGE
By Drew Hardin
Photo Courtesy Petersen Archives

Retailer Spotlight

ModBargains.com Delivers Data, Product and MoreA generation ago, mail-order entrepreneurs transformed the specialty-equipment industry by leveraging enthusiast print media to inform and market to the masses. Today, a new generation of pioneers is doing it again—this time through the Internet and social media. ModBargains.com is a case in point.Located in La Habra, California, the company was co-founded in 2004 by CEO Mike Brown, then 19, and President Ron Hay, then 24. Their original business plan called for a sort of online clearinghouse of special automotive parts promotions and deals similar to those offered by tech-industry bargain sites. But the venture quickly morphed into something much bigger—and better.

SEMA News—September 2013

BUSINESS
By Mike Imlay

Retailer Spotlight

ModBargains.com Delivers Data, Product and More

SEMA Provides “Fuel for Thought”

SEMA has a long history of monitoring federal and state legislative topics that are of interest to the automotive industry as well as the association’s member companies and their customers. One key topic of current concern is the Renewable Fuel Standard (RFS)—a law that requires annual increases in the amount of ethanol to be added to gasoline. The SEMA Action Network (SAN) recently helped organize antique-car owners and motorcyclists from all over the country to participate in a “Fuel for Thought” rally on Capitol Hill in opposition to the RFS. This issue is important to automotive enthusiasts because ethanol’s chemical properties pose a risk to older cars and motorcycles. Ethanol absorbs water, which can lead to metal corrosion. It can also dissolve certain rubbers and plastics. Most older vehicles and many motorcycles are not constructed with ethanol-compatible materials.

SEMA News—September 2013

SEMA Provides “Fuel for Thought”

SEMA has a long history of monitoring federal and state legislative topics that are of interest to the automotive industry as well as the association’s member companies and their customers. One key topic of current concern is the Renewable Fuel Standard (RFS)—a law that requires annual increases in the amount of ethanol to be added to gasoline.

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