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Leo Kagan Scholarship Established

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SEMA recently established the Leo Kagan Scholarship as part of the SEMA Memorial Scholarship Fund, which promotes industry leadership by supporting the educational efforts of current and future automotive professionals.

SEMA News—December 2012

INDUSTRY NEWS

Media Registration Open for 2013 Media Trade Conference

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The annual Media Trade Conference, which features companies from SEMA’s MPMC, brings together members of the working press with motorsports parts producers for face-to-face private meetings. Media reps have the opportunity to meet with up to 14 exhibitors each day of the conference, for a total of 42 quality meetings throughout the event’s three days.

SEMA News—December 2012

INDUSTRY NEWS

Media Registration Open for 2013 Media Trade Conference

 


Media registration for the 2013 MPMC Media Trade Conference is open and available online through www.sema.org. 

 

SEMA Members Save on Shipping Services

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“SEMA is always looking for ways to add value to our members’ benefits, and our strong partnership with UPS provided a great solution,” said Gary Vigil, SEMA membership director. “The discounts and benefits offered by UPS can make all the difference to a business trying to grow in these tough economic times.”

SEMA News—December 2012

INDUSTRY NEWS 

Meet the 2012–2013 SEMA Board of Directors

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As a trade association, SEMA is governed by an elected Board of Directors that is composed of industry leaders who volunteer considerable time, talent and insight to guide the organization. Elected by the association’s membership at large, SEMA’s Board of Directors reflects the wide spectrum of businesses to be found within the specialty-equipment marketplace, from manufacturing to distribution, and from sales to service suppliers.

SEMA News—December 2012

LEADERSHIP
By Mike Imlay

Making History in Mexico

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It’s 1968, and Car Craft magazine publisher Sal Fish shakes hands with actor James Garner. Garner, in the helmet and goggles, sits in a Bill Stroppe-prepped Ford Bronco, ready to race in the second National Off Road Racing Association (NORRA) Mexican 1000.

SEMA News—December 2012

HERITAGE
By Drew Hardin
Photo Courtesy of the Petersen Archive

Information Equals Sales

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A Conversation With Bob Moore, Chairman of the SEMA Business Technology Committee Bob Moore is the co-founder and current chairman of SEMA’s Business Technology Committee (BTC) and an unflagging advocate for the use of standardized data and the SEMA Data Co-Op, the industry’s newest sales-generation system. He has been working in the automotive aftermarket since 1976 and is a partner with Jerry McCabe in J&B Service, a consulting company that specializes in the aftermarket.

SEMA News—December 2012

BUSINESS TECHNOLOGY
By Steve Campbell

Information Equals Sales 

A Conversation With Bob Moore, Chairman of the SEMA Business Technology Committee

Milestones

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The dust has settled and the 2012 edition of the SEMA Show delivered the goods in a big way. Exhibitors and quality buyers participated in near-record numbers—which in itself is an encouraging indicator—and the buzz on business value was strong. Looking back on the past year, we note some of our other key accomplishments and the road ahead in 2013.

SEMA News—December 2012

CHRIS KERSTING

Early Adopters Share Their SEMA Data Co-op Insights

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After nine months of beta testing, the SEMA Data Co-op (SDC) is poised to transition to a full system launch beginning in January. During its beta phase, the SDC came to encompass more than 125 data suppliers and more than 55 industry resellers representing data exports from more than 25 brands within the specialty-equipment marketplace. Recently demonstrated at the 2012 SEMA Show, the SDC promises to revolutionize the aftermarket’s approach to product data.

SEMA News—December 2012

BUSINESS TECHNOLOGY
By Mike Imlay

Early Adopters Share Their SEMA Data Co-op Insights

Speaking of Data

Dana Mitchell, YEN Member Insights, November 2012

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Dana Mitchell, SEMA YEN Member of the Month Spotlight, Automotive News, Aftermarket News, November 2012

Dana Mitchell

Sales Manager, Al’s Liners

With a formal background in architecture, Dana has extensive experience in architectural design, environmental consulting, automotive restoration equipment, and DIY truck accessories.  Admittedly an "amateur restorer and automotive guy", Dana feels fortunate to be in the automotive industry where he is able to employ his personality working for a company like Al's Liner.

Tell us a little about your diverse professional background and how each of your experiences has benefited you in the position you hold today?

After school and working in a couple of odd jobs I began in Environmental Consulting, focusing on Remediation Project Management and Program Management for Asbestos, Lead and Indoor Air Quality. Working mostly with public and private school corporations I was responsible for maintaining federally mandated programs and educating maintenance staff on handling and maintaining potential hazardous materials. This threw me directly into dealing with people face to face on sensitive subjects and large scale presentations for audiences sometimes reaching the hundreds.

Sales Growth and the “Invisibility Factor”

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About this product:

Why Your Product Data Matters

If you are a supplier in the $30 billion automotive specialty-equipment market, it is important to have a complete understanding of why standardized, well-distributed product data is critical to business growth. The bottom line is to sell more parts, right? Well, in this age of instant information and aggressive competition, it’s going to take more than “the way we’ve always done it” to succeed. Consumers are becoming more and more accustomed to having information at their fingertips, and the competition for their money is tougher than ever before with the myriad choices available.

SEMA Members may get this content for free!

Regular Price:

$1.99

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