While the 2014 SEMA Show is now in the history books, highlights from the annual event live on as media coverage continues to highlight the vehicles, products and activities from the event. One consistent theme year after year is that the SEMA Show is a place for the industry to discover new automotive aftermarket trends.
A car’s electrical system can be a challenge for a do-it-yourself hobbyist. That’s why car magazines—for about as long as there have been car magazines—have covered the topic to help enlighten shade-tree mechanics. For instance, Hot Rod magazine published an article in its June 1963 issue called “Wiring Made Easy” to illustrate the basic tools, hardware and steps needed to wire a hot-rod project. But the car in the opening photograph wasn’t just any hot rod. The subject car was the XR-6—a futuristic, built-from-scratch roadster that was the brainchild of Hot Rod’s LeRoi “Tex” Smith to “investigate the uses of modern ideas in hot-rod design,” as Smith described it. The XR-6 would go on to appear on the cover of Hot Rod’s August 1963 issue and also nab the coveted America’s Most Beautiful Roadster award at that year’s Oakland Roadster Show.
Earlier this year, antivirus king Symantec sent shockwaves through the business community with the statement that antivirus software was “dead”—leaving businesses wondering, now what? Symantec dropped the bombshell to make a point: These days, a PC armed with a good firewall and some topflight antivirus software is simply no match against a sophisticated, determined hacker. The reason: The number of new viruses unleashed on the public every day can be as many as 200,000, according to Kapersky Lab, a computer security firm.
E-Mail Retains the TitleWhile digital marketing always seems to have its own version of the “It Girl” each year, one thing has remained constant for nearly 30 years: E-mail is still the new sexy. According to a barrage of studies released during the past year, e-mail marketing still surpasses all others in the digital realm when it comes to return on investment (ROI) and increasing sales. And companies still see e-mail marketing as a stalwart when they’re looking to hang on to customers, build loyalty and increase website traffic.
An Exclusive Progress Report on the SEMA Data Co-opWhen SEMA launched the SEMA Data Co-op (SDC) a little over two years ago, the goal was admittedly ambitious: to revolutionize the way automotive specialty-equipment manufacturers (data suppliers) convey product information to warehouse distributors and resellers (data receivers) for the benefit of all. Now, according to Jon Wyly, the co-op’s CEO, the SDC is delivering thousands of data sets a week, representing millions of part numbers and tens of millions of vehicle applications, through a database that continues to grow by leaps and bounds daily.
Never Enough Auto Accessories Blossoms From the Owner’s EnthusiasmFrom its inception, the automotive specialty-equipment industry has been built in large measure by enthusiasts who followed their passions. Brad Vlastuin fits that mold.Vlastuin enjoyed cruise-ins and car gatherings around his hometown in Michigan back in the days when neon lighting and exterior accessories were the hot ticket for import cars. He owned a Toyota Matrix and found that others who attended the same events were in search of products similar to those he was interested in. He began to track down and offer accessories to his fellow enthusiasts, and he was soon running what was essentially a small business out of the trunk of his car.