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Spy Photos

New-Generation SVO Mustang, Ford Raptor Mule, SRT Challenger Hellcat, and GM Colorado, Canyon Diesel With VW Amarok.
SEMA News—July 2014

INDUSTRY NEWS

SPY PHOTOS

Photos copyright KGP Photography. Reuse or reproduction without the copyright holder’s consent is prohibited.

SEMA DATA CO-OP

Data Receivers: Now Is the Time to Speak Up!July marks the end of the first full year of operation of the SEMA Data Co-op (SDC) Product Information Management System (PIMS), and this fledgling new business is well on its way to becoming what we intended it to be—the definitive centralized product data repository for the SEMA marketplace. Now hosting more than 300 supplier brands of data, 2 million part numbers and more than 30 million vehicle application records, the SDC is a legitimate and valuable source for product data to power wholesale distributor (WD), retail and web businesses.
SEMA News—July 2014

BUSINESS TECHNOLOGY
By Jon Wyly

SEMA DATA CO-OP

Data Receivers: Now Is the Time to Speak Up!

Fast Facts

Breaking news from SEMA members, including Wes-Coast Marketing, Holley Performance Products, Midwest Truck & Auto Parts, Flex-a-lite, Fidanza Performance, The Society of Collision Repair Specialists and more.
SEMA News—July 2014

INDUSTRY NEWS

’15 Ford Mustang, F-150 CAD Data Available

Ford Motor Co. has made CAD information available for the ’15 Mustang and F-150. The data is accessible to SEMA manufacturing members who are subscribed to the SEMA Technology Transfer program. The program, which was established more than 10 years ago to help manufacturers minimize or eliminate reverse engineering for production, is available for $360 per year. Other OEMs that are part of the program include Chrysler, General Motors and Scion.
SEMA News—July 2014

INDUSTRY NEWS

Second Annual SEMA Launch Pad Presented By YEN

After the success of last year’s Launch Pad competition, SEMA is excited to announce that the contest will return for a second year at the 2014 SEMA Show in Las Vegas. Sponsored by the Young Executives Network (YEN), the SEMA Launch Pad offers innovators under the age of 40 an industry platform to showcase their businesses and win a significant package to help them market a new automotive product or service.
SEMA Member News—July/August 2014  

Second Annual SEMA Launch Pad Presented By YEN

 

Five 2014 Launch Pad contestants will compete for a significant package of awards in a final evaluation by industry professionals at a live event during the SEMA Show</p></td></tr></tbody></table>  </div>

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Becoming an Effective Leader

By Gigi HoWhether it’s leading a small group, a department or an entire company, effective leaders draw upon their own unique journeys for developing keys to success. While there is no single formula, some of the most successful women in leadership positions today share some core values that can be applied to any company atmosphere. Here’s a look at two rising leaders in the industry and their takes on leading effectively.
SEMA Member News—July/August 2014  

Becoming an Effective Leader

By Gigi Ho

Central America

An Increasingly Popular Regional Destination for U.S. Automotive Specialty-Equipment ProductsWith an estimated population of 42 million, Central America is an increasingly important regional market for U.S. goods. The Dominican Republic-Central America-United States Free Trade Agreement (CAFTA-DR) eliminates trade barriers among the seven signatories, which include the United States, Costa Rica, the Dominican Republic, El Salvador, Guatemala, Honduras and Nicaragua. Before this regional trade pact, tariffs on U.S. autos and parts to the region had averaged from about 4% to 9% and even up to 30% on certain products. Most of these import taxes disappeared immediately with CAFTA-DR approval, and the rest will be eliminated by 2015.
SEMA News—July 2014

INTERNATIONAL
By Linda Spencer

How to Get the “Wow” Response From Customers

By John ChapinThe e-mail came in at 9:07 p.m., and I responded immediately. The customer’s response: “Wow! That was quick. Thanks. Trying to get my staff to deliver those ‘wow’ moments myself.”These days, it’s easier than ever to create the “wow” response with customers, mostly because customer service, follow-up and all related business protocols leave so much...
SEMA Member News—July/August 2014  

How to Get the “Wow” Response From Customers

By John Chapin, www.completeselling.com

The e-mail came in at 9:07 p.m., and I responded immediately. The customer’s response: “Wow! That was quick. Thanks. Trying to get my staff to deliver those ‘wow’ moments myself.”

ETTN Takes a Field Trip to the Consumer Electronics Show

By Regis FinnThe Emerging Trends & Technology Network (ETTN) is still a relatively new SEMA network, but the group’s stated mission is to educate members about the latest trends, including those in marketing. One way the network accomplishes this objective is by sharing with members the way other industries operate and display at conventions and trade shows.
SEMA Member News—July/August 2014

ETTN Takes a Field Trip to the Consumer Electronics Show

By Regis Finn

WTC Benefits Keep Growing

Vehicle Dynamics for the Wheel and Tire IndustryThe partnership between SEMA and the Clemson University International Center for Automotive Research (CU-ICAR) is producing a great new resource for the wheel and tire industry. The Wheel & Tire Council (WTC) and CU-ICAR have been collaborating since 2013 on a vehicle dynamics research project studying the effects of plus-sized wheels and tires on the ’13 Ford F-150. Using advanced simulation models, researchers have been able to quantify the effects of various wheel/tire combinations on key areas of consumer priorities: routine and emergency handling, steering feel, ride comfort and various subsets of those categories.
SEMA Member News—July/August 2014

WTC Benefits Keep Growing

Vehicle Dynamics for the Wheel and Tire Industry
 

A partnership with CU-ICAR has given WTC members access to information and research that can assist in product development.</p></td></tr></tbody></table>  </div>

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