Running a business can be tough going these days. Your membership in SEMA is an important ally, and now it’s an even stronger force with enhanced SEMA-member benefits from UPS. SEMA members can now enjoy exclusive discounts on UPS services and solutions that can help to streamline and expand operations while trimming time, waste and expense. Members also enjoy significant discounts on package deliveries and export rates as well as UPS freight.
By Wayne Williams
I couldn’t help but notice how nicely merchandised the Starbucks Coffee Shops were this past holiday season. Again this year, my wife and I did the Christmas shopping together, and because my wife is a happier shopper when she has a Starbucks coffee in her hand, we visited a number of locations.
By Regis Finn
We discussed the importance of attending consumer-based shows and events in the May/June 2012 issue of SEMA Member News and inexpensive ways to promote a business on the web in the November/December 2012 issue. In this third installment, we’ll discuss the need or lack of need for print material for a small business.
New Models Take Center Stage
A host of cars and trucks that could be important to SEMA-member retailers and manufacturers were debuted at the North American International Auto Show in Detroit. Among those likely to be of interest to enthusiasts and the companies that serve them are the ’14 Corvette, ’14 Lexus IS and ’14 Jeep Grand Cherokee. Also shown was a concept version of what is thought to be Ford’s next F-Series pickup. If there was a single theme to the show, it was about enhancing mileage without sacrificing performance.
By Ellen McKoy
Four freshman members have joined the Professional Restylers Organization (PRO) Select Committee. They are Dave Edmondson of Roadwire Automotive Innovation, Ginger Glover of Truckers Toy Store, Donna Green of Retro USA and Jerry Redding of EchoMaster. We recently asked them about their backgrounds and the reasons they’ve chosen to get involved.
SEMA Member News—March/April 2013
Select Committee Members Speak Out on the Importance of Getting Involved
Selling to the Young Motorsports Segment
There is little doubt that motorsports has matured as a mainstream sporting genre in the last five decades, helping to grow the performance aftermarket into a stable, nearly $30-billion industry. Of course, the hope is that both motorsports and the industry will also stay forever young amid this maturation, with fresh new faces rejuvenating the racing scene and manufacturers continuing to revitalize their product lines. So which racing segments are “young” today, and how does the industry engage them?
Hall of Fame
The Motorsports Parts Manufacturers Council (MPMC) formally inducted its Hall of Fame class of 2012 during a breakfast ceremony at the Performance Racing Industry (PRI) Show in Orlando. For the third consecutive year, more than 100 industry professionals made the 8:00 a.m. call to see their colleagues receive the honors.