Automotive Business

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Is Your Future in the Automobile Industry?

Were you to park a ’14 Chevy Malibu next to a ’56 Bel Air and open the hoods of each, the contrast would be remarkable. The Malibu’s short, wide engine bay is so full of plastic covers, tubes, hoses, wires, bottles and other equipment that the car’s four-cylinder engine is barely visible—if at all. The Bel Air’s Turbo-Fire V8, on the other hand, stands out in the ’56 Chevy’s spacious engine compartment, covered in bright orange paint and hooked to a canister air cleaner, a couple of radiator hoses and little else. Ask any shadetree mechanic why he prefers to work on old collector cars over today’s computer- and emissions-controlled vehicles and the answer usually comes down to: “They were so much simpler then.”
SEMA News—September 2014

HERITAGE

17th Annual Hot Product Showcase a Success

Each year, manufacturer members of the Automotive Restoration Market Organization (ARMO) submit products to the Hot Product Showcase in order to gain exposure for their businesses. This year marked the 17th annual event at Spring Carlisle, one of the world’s largest gatherings of automotive restoration enthusiasts. The 2014 event was held April 23–26 and boasted more than 60 products from 24 ARMO-member companies.
SEMA Member News—September/October 2014

17th Annual Hot Product Showcase a Success

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Sales Lessons From “Secretariat”

The recent running of the Triple Crown horse races reminded me of Secretariat, perhaps the most famous horse ever and winner of the Triple Crown back in 1973. If you haven’t seen the 2010 movie Secretariat, you need to. Both inspirational and motivational, the film provides us with some great sales and life lessons. Perhaps even more are found in the lives of the jockey, Ronnie Turcotte; the trainer, Lucien Laurin; and especially the owner, Penny Chenery.
SEMA Member News—September/October 2014

Sales Lessons From “Sec

ETTN to Join Forces With YEN at the SEMA Show

For the first time, the Emerging Trends and Technology Network (ETTN) will partner with SEMA’s Young Executives Network (YEN) to host an after-hours reception for members at the SEMA Show. By holding the event in conjunction with YEN, ETTN hopes to provide its members with an opportunity to connect with others outside of the network. Since there is quite a bit of crossover in membership between the groups, a joint networking event is a natural fit.
SEMA Member News—September/October 2014

ETTN to Join Forces With YEN at the SEMA Show

Meet the New WTC Select Committee Members

On July 1, two freshman members were elected to the Wheel & Tire Council (WTC) select committee. SEMA Member News interviewed Gavin Horlick of Voxx Wheel and Cheralyn Hale of Achilles Tire to learn more about their industry backgrounds and goals for their terms. SEMA Member News: What is your history in the industry and in the council?
SEMA Member News—September/October 2014

Meet the New WTC Select Committee Members

NEW PRODUCTS

New product launches for Adenna, Brake Performance, Sean Hyland Motorsport, Custom Autosound Mfg., and TruXedo.
SEMA News—August 2014

NEW PRODUCTS

Tools & Equipment Products

You might be able to start a nail with a screwdriver, but it’s a whole lot easier with a hammer. The proper tool makes any task flow more smoothly—and automotive machining and modification are certainly the beneficiaries of tool and equipment innovations. A wealth of working gear was introduced in the New Products Showcase at the 2013 SEMA Show. We’ve gathered them together on the next few pages for your review and enjoyment. There may be a gem here that can make your next undertaking more of a joy and less of a job.
SEMA News—August 2014

Tools & Equipment Products

The Right Ones fo

SEMA DATA CO-OP

Are you Setting the Bar or Doing the Bare Minimum?Chotchkie’s Manager: We need to talk about your product data.Joanna: Really? I have 15 fields….Chotchkie’s Manager: Well, okay. Fifteen is the minimum, okay?Joanna: Okay.Chotchkie’s Manager: Now, you know it’s up to you whether or not you want to just do the bare minimum. Or, well, like your competitor, for example, has 37 data fields, okay? And great digital assets, too.
SEMA News—August 2014

BUSINESS TECHNOLOGY

Trademarks, Patents and Copyrights

If you have ever wondered what the difference is between a trademark and a trade secret, you are not alone. Most of the terms used to describe different types of intellectual property (IP) are commonly thrown around interchangeably. However, to protect the IP rights of your company, it is important to take a moment to review the basics of trademark, patent, copyright and trade secret law we have compiled below.
SEMA News—August 2014

LEGISLATIVE AND TECHNICAL AFFAIRS
By Ashley Ailsworth

Fast Facts

Breaking news from SEMA members, including Truck Accessories Group, Covercraft Industries, Advanstar Automotive Group, Quantum Automotive, ReadyLift Suspension, Motovicity Distribution, Silver Sport Transmissions and more.
SEMA News—August 2014

INDUSTRY NEWS

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