Automotive Aftermarket Research

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Recruiting With Social Media

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For Many Businesses, Better Candidates at Reduced Cost Social media is now a serious player in employee recruitment, in many cases significantly reducing the cost per hire for companies while simultaneously bringing in higher-quality talent, according to many recruiters. “Underneath the iceberg of vacant jobs advertised on job boards and newspapers, a strong, invisible current of talent is ingeniously using social media to identify and strategize their next career moves,” said Charles Van Heerden, general manager at WaveBox Consulting.

SEMA News—March 2013

INTERNET
By Joe Dysart

Recruiting With Social Media

For Many Businesses, Better Candidates at Reduced Cost

2012 SEMA Consumer Segmentation Report

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Know Your Customers to Build Your Business From manufacturers and distributors to jobbers and retailers, the automotive specialty-equipment industry is built around meeting consumers’ demands. Understanding which goods and services those consumers are actually interested in requires study of the marketplace, interaction with customers and attention to detail—and that is a pretty fair synopsis of what was done to create the latest offering from the SEMA research team and the Modellers Inc.,a market research and analytics company.

SEMA News—March 2013

RESEARCH
By Steve Campbell

2012 SEMA Consumer Segmentation Report

Know Your Customers to Build Your Business

New SEMA Market Update Now Available

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Study Examines Q2 2012 Economic Indicators and More

SEMA Market Update, Q2 2012, is the latest in a series of regularly published reports tracking economic benchmarks and trends affecting the $30 billion specialty-equipment industry.

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Mobile Utility

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Bettering Your Business With Apps

The words “there’s an app for that” have become somewhat of a cliché—and with good reason. Not long ago, many businesses pursued mobile applications mainly as a gimmicky exercise in marketing. Having a cool branded game or similar whiz-bang app was considered a trendy way to burnish a company’s image with smartphone and tablet users. But times are changing, and the world of apps is maturing.

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2012 SEMA Annual Market Report Preview

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One of SEMA’s primary tools in achieving its mission statement—to help its member businesses succeed and prosper—is providing market research that draws on historical comparisons and illuminates current trends. As a major part of that effort, the association produces an overview of where the industry stands each year. The 2012 SEMA Annual Market Report has just been released and is now available. The report is free to SEMA members and is available for a $250 fee to non-members.

SEMA News—June 2012

RESEARCH
By Steve Campbell

2012 SEMA Annual Market Report Preview

New Report Points to Improving Sales

SEMA Market Research: A New Angle

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Last year about this time, we noted that SEMA was ramping up resources dedicated to providing members with best-in-class research. We beefed up personnel, we increased the budget, and we looked for ways to take full advantage of outside resources.

SEMA News—June 2012

CHRIS KERSTING

Success Multiplier: Technology

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Ever have the feeling as a small business that it’s tough to compete and stay ahead? That’s pretty common. And yet there are companies out there—some might be your competitors—who make it a priority to use technology to multiply their capabilities. SEMA offers specific programs and benefits to help members access a variety of key technologies that are changing business in the automotive aftermarket.

SEMA News—April 2012

CHRIS KERSTING

2011 Opinion Leader Report

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The opinion leader program continued each succeeding year, including at the 2011 SEMA Show, where some of the nation’s most active and influential automotive enthusiasts provided additional firsthand feedback through participation in onsite focus groups that provided deeper insight into enthusiasts’ perspectives and attitudes about the automotive specialty-equipment industry.

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Making Facebook Pay

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Given that Facebook has become critical to any serious social media strategy, it’s no surprise that a number of tools, software packages and apps have sprung up to give businesses a leg up on maximizing their marketing campaigns on the service. Here’s a sampling of some of the most promising.

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Brazil

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Brazil has long been on a short list of automotive specialty-equipment markets that SEMA is tracking as having the potential to develop into one of the world’s most important. Brazil first came onto the association’s radar screen due its position as the largest market in South America as well as a citizenry known for an obsession with cars, trucks and motorsports.

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