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Branching Out

Helping International Buyers Find You at the SEMA Show In a post-SEMA Show survey, exhibitors identified meeting potential new international customers and developing relationships with overseas buyers as an increasingly important goal. Exhibitors also felt that there was an increased international presence, with more global attendees at the 2011 SEMA Show than in the past several years—and they were correct! More than 25% of all buyers at the 2011 SEMA Show were from more than 100 nations outside the United States.

SEMA News—October 2012

INTERNATIONAL
By Linda Spencer

Branching Out

Helping International Buyers Find You at the SEMA Show

Ideas Alive

Put Your New and Featured Products Front and Center Each year, hundreds of specialty-equipment businesses debut their newest products at the SEMA Show in Las Vegas. If you’re an exhibitor in search of buyer and press attention for your latest and greatest innovations, there’s no better way to get it than the Ideas Alive: Featuring the New Product Showcase section.

SEMA News—October 2012 

EVENTS
By Mike Imlay

Ideas Alive

Put Your New and Featured Products Front and Center

Go to the Gemba

SEMA’s Vehicle Technology Center One of the central principles of lean customization is the Japanese term Genchi Genbutsu, which means “go and see.” To truly understand new business opportunities and the impact vehicle technology is having on automotive specialty-equipment products, you need to Go to the Gemba—the place where value and meaning are created.

SEMA News—September 2012

EVENTS

Go to the Gemba

SEMA’s Vehicle Technology Center

First-Time Exhibitors

A Tidal Wave of New Exhibitors Have Committed to the 2012 SEMA Show Last year, more than 600 hundred companies came to the SEMA Show for the first time, bringing their hottest products. It’s still early, but all indications are that the final count of first-time exhibitors will be just as strong for SEMA 2012. For buyers, this will be the year’s best opportunity to connect with new manufacturers and suppliers.

SEMA News—September 2012

EVENTS

First-Time Exhibitors

A Tidal Wave of New Exhibitors Have Committed to the 2012 SEMA Show

Last year, more than 600 hundred companies came to the SEMA Show for the first time, bringing their hottest products. It’s still early, but all indications are that the final count of first-time exhibitors will be just as strong for SEMA 2012. For buyers, this will be the year’s best opportunity to connect with new manufacturers and suppliers.

First-Time Exhibitor Puts Best Foot Forward

Early Preparation Is the Key to a Successful Show The SEMA Show draws hundreds of new exhibitors every year. Six hundred companies were first-time exhibitors at last year’s Show, and this year’s Show is expected to surpass that number. In fact, there is an entire section of the floor dedicated solely to new and featured exhibitors.

SEMA News—September 2012

EVENTS
By Chad Simon

First-Time Exhibitor Puts Best Foot Forward

Early Preparation Is the Key to a Successful Show

Data Is the Engine

The Science of Standardized Product Data Management for Manufacturers and Re-sellers With SEMA Data Co-op

SEMA News—September 2012

From the Off-Road Success Center:

 
 

Speaker: Jon Wyly, CEO

Data Is the Engine

The Science of Standardized Product Data Management for Manufacturers and Re-sellers With SEMA Data Co-op

Are you frustrated with missing, inconsistent or ineffective product data? Imagine having a process that reduces the time spent cleaning and loading product information. Learn how to simplify your team’s understanding of data, implement seamless load processes and grow sales through clear product communications for your consumers.

Facilitator: Gonzalo Manotas, OMIX Director of Purchasing

By attending this session, manufacturers will to learn how to:

  • Reduce cost by eliminating custom data configuration work
  • Sell more products by making your data readily available to your trading partners
  • Understand the importance of being “visible” on the Internet
  • Use our Help Desk to configure data to industry PIES and ACES standards
  • Gain complete control over your own parts data—you build it, you own it, you control who sees it

Helpful Hints, Tips and Guidelines for First-Time Exhibitors and Old Hands Alike

Exhibiting for the first time at the SEMA Show in Las Vegas may seem daunting, but the association and ConvExx, the Show’s organizers, provide a wealth of information about how to prepare, get set up and ensure the best return on investment. From learning the lingo to keeping track of sales leads, there are plenty of resources that will help first-timers—and seasoned veterans—connect with the right buyers for the best partnerships. It all begins with a visit to the official Show website and the Exhibitor Manual.

SEMA News—September 2012

EVENTS
By Steve Campbell

Helpful Hints, Tips and Guidelines for First-Time Exhibitors and Old Hands Alike

Show Exhibiting Strategies and Tactics

Lifetime Achievers

SEMA Honors Nick Arias Jr., Bill France Sr., Mark Heffington and Bob Larivee Sr. With Hall of Fame Induction For a chosen few, an obsession develops. Regardless of personal or professional success, this select group never stops raising the bar. Even when they take the checkered flag at the track or produce an event that attracts thousands of rabid fans or they literally break the mold when it comes to reinventing performance parts, it’s still not enough. There’s always room for improvement, and every person inducted into the SEMA Hall of Fame spends a lifetime trying to find it.

SEMA News—August 2012

PEOPLE
By Mike Imlay and Carr Winn

Lifetime Achievers

SEMA Honors Nick Arias Jr., Bill France Sr., Mark Heffington and Bob Larivee Sr. With Hall of Fame Induction

New Car-Care and Restyling Products

About this product:

From modifying a vehicle’s original-equipment appearance with products such as new grilles or complete body kits to buffing oxidized paint on a classic muscle machine, car-care and restyling products can dramatically change a car’s look or add features unavailable from the OEM. Hundreds of items aimed at doing just that were introduced in the New Products Showcase during the 2011 SEMA Show, and we’ve gathered them here to give you a quick look at the innovations and trends that are bringing sparkle to the marketplace.

SEMA Members may get this content for free!

Regular Price:

$1.99

Matchmaking, SEMA Style

About this product:

SEMA led a fact-finding and buying mission to the Middle East, where Abu Dhabi was the venue for a one-on-one matchmaking event held April 17–20. Through a series of private meetings and networking events, participating U.S. manufacturers gathered with pre-vetted local importers and retailers in the United Arab Emirates (UAE) and from throughout the region for the SEMA Middle East Market Development Conference.

SEMA Members may get this content for free!

Regular Price:

$1.99

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