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A Message From Roy Littlefield

TIA Executive Vice President On behalf of the Tire Industry Association (TIA), I would like to welcome you to Las Vegas and to this year’s Global Tire Expo—Powered by TIA! We hope you find everything you need to make your business a stronger and more dynamic enterprise.

SEMA News—November 2012

A Message From Roy Littlefield

TIA Executive Vice President

Best Bang for the Buck

Taking Advantage of the Show Special Offers The SEMA Show organizers have worked on special offers at numerous venues throughout Las Vegas, and all you have to do is let them know you are in Las Vegas for the Show. Many offers require only showing your SEMA Show badge. This is only a partial list as it existed at press time. Visit www.SEMAShow.com/discounts to ensure that you take advantage of every offer!

SEMA News—November 2012

EVENTS

Best Bang for the Buck

Taking Advantage of the Show Special Offers

Targeted Educational Programs

Hot Topics at the SEMA Show More than 50 educational programs in a number of segment categories will be presented at the 2012 SEMA Show, and you can see the full list in “2012 SEMA Show Education Days Brochure." Even so, we wanted to call out a few seminars that are of particular importance.

SEMA News—October 2012

EVENTS

Targeted Educational Programs

Hot Topics at the SEMA Show

Trade Publications That Can Help Improve Your Business

Everyone’s busy these days, so the decision about what to read is a big one. There are hundreds of great publications and websites out there that are filled with valuable news and information. Deciding which ones to read regularly depends largely on what market segment you are in and what role you play in your company. Here are a few key publications to consider:

SEMA News—October 2012 

REQUIRED READING

Trade Publications That Can Help Improve Your Business

Everyone’s busy these days, so the decision about what to read is a big one. There are hundreds of great publications and websites out there that are filled with valuable news and information. Deciding which ones to read regularly depends largely on what market segment you are in and what role you play in your company. Here are a few key publications to consider:

Must-See 2012 SEMA Show Features

Some of the Attractions at the World’s Greatest Automotive Show The SEMA Show is the world’s largest automotive trade show, but it’s much more than that. It’s a museum, a looking glass into the future, a university, a carnival, a catalog of innovation, a media frenzy and an incubator for tomorrow’s industry leaders. In short, from Tuesday, October 30–Friday, November 2, it’s the place where every automotive professional should be and where every auto enthusiast wishes he or she could be.

SEMA News—October 2012 

EVENTS
By Steve Campbell

Must-See 2012 SEMA Show Features

Some of the Attractions at the World’s Greatest Automotive Show

A Few Minutes With Chuck Schwartz

The Chairman of ConvExx Talks About Priorities at the SEMA Show Chuck and Susan Schwartz, both of whom are Certified in Exhibition Management (CEM) by the International Association of Exhibitions and Events (IAEE), are the driving forces behind ConvExx, the company that manages the SEMA Show. They bring more than 45 years of experience in exhibition production and management to the Show, and their company includes eight additional team members who carry CEM credentials.

SEMA News—October 2012

EVENTS
With Steve Campbell

A Few Minutes With Chuck Schwartz

The Chairman of ConvExx Talks About Priorities at the SEMA Show

Product Knowledge Direct From the Source

Providing product training to retailers and installers helps them sell. Understanding what a product does allows the end user to take advantage of its full capabilities. The SEMA Show will help bring both concepts to fruition through a series of product training sessions that will be conducted by exhibitors, allowing a complete understanding of how products can best be installed, used and marketed.

SEMA News—October 2012 

EVENTS
By Steve Campbell

Product Knowledge Direct From the Source

SEMA Show Product Training Sessions Provide First-Hand Education

SEMA Leadership Summit

As the industry’s premier trade association, SEMA has long celebrated the spirit of volunteerism that prompts many of these individuals to give back. In fact, the association depends on such volunteerism for its very existence—its Board of Directors and council leadership are composed entirely of aftermarket professionals who donate their own time and talents to advance the industry’s goals. To support and recognize these leaders, SEMA again presented its annual Leadership Summit program July 25–27, at the Sheraton Fairplex Conference Center in Pomona, California. The following are some highlights from the three-day industry gathering.

SEMA News—October 2012

EVENTS
By Mike Imlay

SEMA Leadership Summit

Themes of Service and Collaboration Mark Annual Industry Gathering

New Products Showcase Preview

70+ Products to Be Unveiled at the 2012 SEMA Show The SEMA Show is all about innovation and creativity. For a taste of what’s coming at the 2012 event, check out the more than 70 new products previewed here. During the Show, head to the upper level of South Hall for a look at the Ideas Alive: Featuring the New Products Showcase at the Las Vegas Convention Center from October 30–November 2, 2012.

SEMA News—October 2012

NEW PRODUCTS

New Products Showcase Preview

70+ Products to Be Unveiled at the 2012 SEMA Show

Branching Out

Helping International Buyers Find You at the SEMA Show In a post-SEMA Show survey, exhibitors identified meeting potential new international customers and developing relationships with overseas buyers as an increasingly important goal. Exhibitors also felt that there was an increased international presence, with more global attendees at the 2011 SEMA Show than in the past several years—and they were correct! More than 25% of all buyers at the 2011 SEMA Show were from more than 100 nations outside the United States.

SEMA News—October 2012

INTERNATIONAL
By Linda Spencer

Branching Out

Helping International Buyers Find You at the SEMA Show

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