Auto Dealers

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Study: Specialty-Equipment Influences Auto Sales

More and more, OEMs see that the availability of accessories improves their dealers’ ability to sell vehicles. And they acknowledge that aftermarket manufacturers, who are in touch with enthusiastic car owners, are often the first to recognize important trends. Smart dealers are increasingly recognizing that a customized vehicle in the showroom can bring more customers through the door and get them more excited about a purchase. But until now, there was not much real data on the “accessory effect.”

SEMA News—March 2011

  Chris Kersting, SEMA President and CEO  
   
The specialty-equipment industry and automakers have come a long way in developing a relationship that is mutually beneficial.

Accessories Influence New-Car Sales

About this product:

A new study commissioned by SEMA indicates that aftermarket products influence about a million new-vehicle sales each year. The automotive marketing research and consultancy firm AutoPacific collected and analyzed consumer data to quantify the effect that accessorization has on the sale of new vehicles. The resulting report, “Influence of Accessories on New-Vehicle Sales,” details the findings.

The study looked at the persuasive effects created by accessory products, including which ones are likely to create the greatest influence. 

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Publications Help Auto Dealers Succeed

It’s been a few years since SEMA began reaching out to educate auto dealers about the benefits of incorporating accessory sales into their businesses. The association has developed a series of best practices for dealers, launched a dedicated Dealer Day program at the annual SEMA Show and will be speaking at this month’s NADA convention in San Francisco, California.

SEMA News—February 2011

It’s been a few years since SEMA began reaching out to educate auto dealers about the benefits of incorporating accessory sales into their businesses. The association has developed a series of best practices for dealers, launched a dedicated Dealer Day program at the annual SEMA Show and will be speaking at this month’s NADA convention in San Francisco, California.

Spy Photos

2013 Ford Fusion, Lincoln MKZ, 2012 Chrysler 200, Ford Fiesta-Based CUV, Volkswagen’s New Midsize Sedan

SEMA News—February 2011

 

The images and information provided in “Spy Photos” are supplied by the spy shooters at Brenda Priddy & Co. “Spy Photos” are included each week in SEMA eNews, the association’s electronic newsletter. To receive your copy of SEMA eNews, e-mail enews@sema.org.

 

Spy Photos

Chevy Volt, Cadillac CTS-V Wagon, MINI Cooper S, Ford Falcon

SEMA News - May 2010

The images and information provided in “Spy Photos” are supplied by the spy shooters at Brenda Priddy & Co. Spy photos are included each week in SEMA eNews, the association’s electronic newsletter. To receive your copy of SEMA eNews, e-mail enews@sema.org

 

ProPledge: Customize With Confidence

The ProPledge Program—Why You Need to Be Involved SEMA News recently had an opportunity to catch up with ProPledge Director of Operations Joe Sebergandio. Having just returned from the annual National Automobile Dealers Association (NADA) conference, where he and the rest of the ProPledge staff met with potential participants, Sebergandio took time out to discuss the fundamentals of ProPledge as well as provide insight into the program’s future.

SEMA NEWS - April 2010

The ProPledge Program—Why You Need to Be Involved

  SEMA NEWS-APRIL 2010-BUSINESS-PROPLEDGE
 

From left: Nathan Ward, Tops & Trends; David Sheffler, Katzkin Leather; Kirk Scott, Katzkin Leather; Bill North, Webasto; Joe

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