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Taking Your Product Data to the Next Level—With Sales to Match!

It happens to all of us: You just can’t pull the trigger on a purchase simply because there isn’t enough information to make you comfortable with the decision. It might be on the Internet, where you’re staring at a page with vague content and poor pictures, or it could be in a brick-and-mortar store, where you’re dealing with a salesperson who just doesn’t know his or her stuff. Other times, it all seems to fall together. The salesperson is informative and knowledgeable, or the Internet presentation is complete and confidence inspiring, resulting in a quick, satisfying purchase.Obviously, research plays a critical role in this decision-making and sales cycle. Like many of you, when I’m ready to spend some hard-earned money, I dive into research mode. What are other people saying about this product? How much information is available? Can I be confident that it will meet my needs?

SEMA News—May 2013

BUSINESS TECHNOLOGY
By Jon Wyly

Need a Store Makeover?

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These Design and Fixture Suppliers Can Help

When it comes to shelving, displays and merchandising, color coordination plays an essential role in establishing your retail brand and making your store memorable for customers.

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$1.99

Rev Up Your Online Customer Experience With Logistics

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How to Deliver the Goods to Online Shoppers

A recent study by comScore revealed new insights into the consumer online shopping experience. Commissioned by UPS, the comScore study polled more than 3,100 online shoppers and evaluated consumer perceptions and shopping habits ranging from pre-purchase to delivery and even the returns process.

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E-mail Marketing

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An Inexpensive Alternative

While there are any number of online services eager to manage your e-marketing for you, the downside to those services is cost. Unlike the one-time fees associated with PC-based software, online service billings generally recur monthly and never disappear. Not surprisingly, many small businesses are deciding to opt for PC-based e-mail marketing software instead, which starts at about $100. Such packages can be every bit as sophisticated as an online service while offering users much more control over how their data and analytics are managed.

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A Profitable Partnership

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Restylers and Dealers Create a One-Stop Shop for Consumers to Purchase Specialty-Equipment Parts and Accessories

With new-car sales growing and the economy slowly ticking upward, SEMA News checked in with restylers and restyling experts to find out what to expect in that segment for 2012. Our sources reported that both enthusiasts and more general-market consumers are starting to loosen their purse strings and indulge in specialty-equipment parts to go along with the new rides they just bought.

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Exhibitor Essentials

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Key Services and Suppliers for a Successful Trade-Show Booth

With the 2012 SEMA Show mere months away, smart exhibitors are already contemplating their booth spaces. They know that a booth’s branding, contents and arrangement all contribute massively to their ability to attract buyers, acquire new leads and have a successful Show. However, first-time exhibitors (and maybe a few returnees, as well) may be scratching their heads over booth essentials—the fixtures and services that can make or break their return on investment.

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Carroll Shelby: Synonymous With Performance

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Carroll Shelby, who passed away in May at the age of 89, was a true icon in the automotive world—someone whose name was literally synonymous with performance. Ask anyone to list their 10 favorite cars of all time, and chances are good that at least one will carry Shelby’s name or have been influenced by the flight instructor turned chicken farmer turned sports car racer turned car builder turned entrepreneur turned philanthropist.

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Precision Tools

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There are basics to manufacturing that change little over time. To create marketable parts, manufacturers must mold, mill, drill, cut, weld and otherwise fabricate raw materials into something consumers find useful. The tools used to do these things are another matter altogether. It’s no secret that machine technologies are changing rapidly.

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Making the Most of Facebook’s Design Change

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While Facebook’s new look has left many businesses in a scramble, migrating to the new, mandatory change need not be accompanied by gnashing of teeth. Armed with insights from web marketing experts, companies will be able to cruise through the upgrade—and perhaps dust a competitor or two—unfazed.

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Unsung

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In May 1963, Petersen Publishing Company’s Dick Day shot an entire roll of film as Dean Jeffries crawled around—and over—a horseless carriage, pinstriping brush in hand. As far as we know, none of these photos ever made it into any of Petersen’s magazines, but they captured the prolific Jeffries at a pivotal point in his career.

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