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New Industry Award to Debut at the 2010 SEMA Show

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SEMA Show exhibitors will choose three outstanding vehicles as the winners of an all-new award, simply called the “SEMA Award.” Presented in three categories – “Hottest Car,” “Hottest Truck,” and “Hottest 4x4-SUV” – the SEMA Award marks the first time ever that the “exhibitor’s choice” will be tallied, recognizing the year’s top trend-setting vehicles.

FOR IMMEDIATE RELEASE
(September 7, 2010)

Contact: Della Domingo
909/978-6723
dellad@sema.org

Take it From These Buyers: SEMA Show Is Best Investment of the Year

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The SEMA Show is the place where specialty-equipment buyers find everything they need for what’s ahead: new products and technologies, top manufacturers, fresh ideas and answers and inspiration to help build their businesses.

California Auto Service Repairers Must Now Check Tire Pressure

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A new California regulation requiring auto service facilities to check tire pressure seeks to reduce greenhouse gas emissions from under-inflated tires.

SEMA Show Celebrity Appearance Notification Due

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SEMA Show exhibitors that will have an industry icon, TV personality or any other celebrity or famous vehicle in their booth can gain additional exposure for the special attraction at the Show. Let SEMA know about your famous guest by submitting the Celebrity Appearance Notification by Friday, September 3.

Find, Evaluate and Use Manufacturers' Reps Effectively

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Unlike other types of salespeople, manufacturers' representatives work for multiple companies across multiple product lines in a large geographic area, either as individuals or as part of an agency. A rep is an independent businessperson, an extension of the manufacturers' sales force, and he or she can also be a highly valuable jack-of-all-trades who not only closes deals, but also teaches in-house manufacturer, warehouse distributor or retailer/jobber salespeople how to best present the manufacturer's marketing plan to create sales. [Read more]

SEMA Show Press Conference Slots Filling Fast—Reserve Yours by September 3

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Applications for exhibitors to schedule a press conference during the 2010 SEMA Show are due Friday, September 3, 2010. To submit an application, fill out the form before the deadline.

Take the Train: Vegas Monorail Discounts Tickets for SEMA Show Attendees

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The Las Vegas Monorail is a great way to get from the SEMA Show to the Strip without dealing with cabs or shuttles. SEMA and the Monorail are offering discounted tickets to Show attendees when booked online.

Why Your Homepage Is Confusing Your Customers

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One of the five biggest mistakes that companies make when advertising on the web is sending traffic generated from an ad directly to the homepage. Matt Bailey, president of Site Logic Marketing, provided this tip in many others through the SEMA webinar “10 Search Engine Tips That Will Increase Your Online Business Now.” Part of Bailey's presentation was centered around the use of Pay-Per-Click advertising and the Google Adwords system.

Exhibitors: Don’t Miss September 3 Deadline to Submit Listings for 2010 SEMA Show Directory

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The 2010 SEMA Show Directory listing is one of the most important aspects in promoting exhibitor participation at the SEMA Show.
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