Aftermarket Research

About this product:

Chrysler’s Jeep brand has seen a resurgence in recent years, winning awards that range from the Grand Cherokee’s 2011 Urban Truck of the Year to the Wrangler’s 2012 Four Wheeler of the Year. Its popularity has also blossomed in emerging markets.

According to Chrysler Group LLC, sales of Jeep-brand vehicles in China in 2011 rose 64% compared to the previous year, climbing to 38,373 units. Sales also exploded in Russia, rising 85% to 2,327 units. Here’s a look at some of the particulars in those markets.

About this product:

While tech-giddy employees are prone to fawn over every new iThing smuggled into the workplace—devices that are often used in violation of company policy—IT security pros see something very different: a security breach waiting to happen. The hard fact is that many of those unauthorized devices can slash gaping holes in company security systems in a nanosecond, exposing company data and applications to hackers.

About this product:

SEMA's Annual Market Report provides the industry with an overview of the state of specialty-equipment market. In 2011, the overall retail sales reached nearly $30 billion, marking the second year of growth.

The report includes:- The overall size of the specialty-equipment market
- Sales within specialty-equipment segments and niches
- Consumer purchase patterns
- Industry and economic trends
- Vehicle sales trends

About this product:

While the Internet’s white hats have done a great job of keeping the medium’s darker forces at bay, security experts predict that the web will still remain a dangerous place for businesses in the coming year—especially those without digital smarts.

“The web will undoubtedly continue to be the most prominent vector of attack,” said Gerhard Eschelbeck, chief technology officer for Sophos, a web-security firm.

About this product:

The opinion leader program continued each succeeding year, including at the 2011 SEMA Show, where some of the nation’s most active and influential automotive enthusiasts provided additional firsthand feedback through participation in onsite focus groups that provided deeper insight into enthusiasts’ perspectives and attitudes about the automotive specialty-equipment industry.

About this product:

“Is there an app for my business?” With the explosion of smartphones and mobile devices, this may be a question you’re asking yourself. After all, apps are fast becoming one of the latest marketing trends, offering significant branding and revenue opportunities for a company. Unfortunately, they can also prove to be a huge boondoggle. So how does a company decide whether and how to jump on the app-development bandwagon?

About this product:

Given that Facebook has become critical to any serious social media strategy, it’s no surprise that a number of tools, software packages and apps have sprung up to give businesses a leg up on maximizing their marketing campaigns on the service. Here’s a sampling of some of the most promising.

About this product:

A company might produce the best product the world has ever seen, but it may as well not exist if people don’t know about it. That’s why retail advertising to end-users is crucial to bringing business into a store or to a sales website. And for manufacturers, advertising to both retail and wholesale customers is vital to moving inventory from the warehouse to store shelves and, ultimately, to installation on a customer’s car or truck. In both instances, a few core principles are key.

About this product:

The 2011 SEMA Market Study will provide you an overview of where the specialty-equipment market stands at the end of 2010 and provide some historical comparisons to put those results in context.Throughout the report, the specialty-equipment market will be shown in two basic category designations:

Three Segments:  These are broad product categories: Appearance and Accessory Products; Racing and Performance Products; and Wheels, Tires, and Suspension.