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Jon Wyly to Head SEMA Data Co-op

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Jon Wyly was named chief executive officer of the newly formed SEMA Data Cooperative (SDC) in March of 2012. His career in the specialty parts marketplace spans 30 years and has included key roles in sales, marketing, e-commerce, business technology and data management. A lifelong automotive enthusiast, he is well known in the industry, having worked for 25 years at Arrow Speed Warehouse and, more recently, at Keystone Automotive.

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2012 SEMA Annual Market Report Preview

One of SEMA’s primary tools in achieving its mission statement—to help its member businesses succeed and prosper—is providing market research that draws on historical comparisons and illuminates current trends. As a major part of that effort, the association produces an overview of where the industry stands each year. The 2012 SEMA Annual Market Report has just been released and is now available. The report is free to SEMA members and is available for a $250 fee to non-members.

SEMA News—June 2012

RESEARCH
By Steve Campbell

2012 SEMA Annual Market Report Preview

New Report Points to Improving Sales

SEMA Market Research: A New Angle

Last year about this time, we noted that SEMA was ramping up resources dedicated to providing members with best-in-class research. We beefed up personnel, we increased the budget, and we looked for ways to take full advantage of outside resources.

SEMA News—June 2012

CHRIS KERSTING

Global Jeep Appeal in Two Big Emerging Markets

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Chrysler’s Jeep brand has seen a resurgence in recent years, winning awards that range from the Grand Cherokee’s 2011 Urban Truck of the Year to the Wrangler’s 2012 Four Wheeler of the Year. Its popularity has also blossomed in emerging markets.

According to Chrysler Group LLC, sales of Jeep-brand vehicles in China in 2011 rose 64% compared to the previous year, climbing to 38,373 units. Sales also exploded in Russia, rising 85% to 2,327 units. Here’s a look at some of the particulars in those markets.

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Shiny-Toy Syndrome

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While tech-giddy employees are prone to fawn over every new iThing smuggled into the workplace—devices that are often used in violation of company policy—IT security pros see something very different: a security breach waiting to happen. The hard fact is that many of those unauthorized devices can slash gaping holes in company security systems in a nanosecond, exposing company data and applications to hackers.

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2012 SEMA Annual Market Report

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SEMA's Annual Market Report provides the industry with an overview of the state of specialty-equipment market. In 2011, the overall retail sales reached nearly $30 billion, marking the second year of growth.

The report includes:

- The overall size of the specialty-equipment market
- Sales within specialty-equipment segments and niches
- Consumer purchase patterns
- Industry and economic trends
- Vehicle sales trends

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Technology Disruption and Future-Proofing Your Business

As a kid, John Waraniak, SEMA’s vice president of vehicle technology, never gave much thought to a college education. He did, however, enjoy building fast toys—plundering the neighbors’ throwaways on garbage day and reconfiguring found treasures such as washing-machine pulleys, lawn-mower engines, old wagons and bikes into saleable contraptions. That was the sort of vision and imagination that led him to two master’s degrees as well as engineering soapbox racers, B-2 stealth bombers and Chevrolet motorsports programs.

SEMA News—April 2012

VEHICLE TECHNOLOGY
By Steve Campbell

Technology Disruption and Future-Proofing Your Business

A Few Words With John Waraniak

10 Major IT Security Trends

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While the Internet’s white hats have done a great job of keeping the medium’s darker forces at bay, security experts predict that the web will still remain a dangerous place for businesses in the coming year—especially those without digital smarts.

“The web will undoubtedly continue to be the most prominent vector of attack,” said Gerhard Eschelbeck, chief technology officer for Sophos, a web-security firm.

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2011 Opinion Leader Report

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The opinion leader program continued each succeeding year, including at the 2011 SEMA Show, where some of the nation’s most active and influential automotive enthusiasts provided additional firsthand feedback through participation in onsite focus groups that provided deeper insight into enthusiasts’ perspectives and attitudes about the automotive specialty-equipment industry.

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App Crazy

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“Is there an app for my business?” With the explosion of smartphones and mobile devices, this may be a question you’re asking yourself. After all, apps are fast becoming one of the latest marketing trends, offering significant branding and revenue opportunities for a company. Unfortunately, they can also prove to be a huge boondoggle. So how does a company decide whether and how to jump on the app-development bandwagon?

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