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Recruiting With Social Media

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For Many Businesses, Better Candidates at Reduced Cost Social media is now a serious player in employee recruitment, in many cases significantly reducing the cost per hire for companies while simultaneously bringing in higher-quality talent, according to many recruiters. “Underneath the iceberg of vacant jobs advertised on job boards and newspapers, a strong, invisible current of talent is ingeniously using social media to identify and strategize their next career moves,” said Charles Van Heerden, general manager at WaveBox Consulting.

SEMA News—March 2013

INTERNET
By Joe Dysart

Recruiting With Social Media

For Many Businesses, Better Candidates at Reduced Cost

2012 SEMA Consumer Segmentation Report

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Know Your Customers to Build Your Business From manufacturers and distributors to jobbers and retailers, the automotive specialty-equipment industry is built around meeting consumers’ demands. Understanding which goods and services those consumers are actually interested in requires study of the marketplace, interaction with customers and attention to detail—and that is a pretty fair synopsis of what was done to create the latest offering from the SEMA research team and the Modellers Inc.,a market research and analytics company.

SEMA News—March 2013

RESEARCH
By Steve Campbell

2012 SEMA Consumer Segmentation Report

Know Your Customers to Build Your Business

Have You Ever Had the “Parking Lot” Experience?

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Many of us who drive an accessorized vehicle have experienced an encounter like this in a parking lot at one time or another. We’re accustomed to the eyes following us as we drive in, but this time someone approaches for a closer look, and starts asking questions. “Hi, there! Cool truck. What’s that cover you have on the bed?” And the conversation ensues. Before you know it, you may be describing various accessories, their function and even how much they might cost or where to get them.

SEMA News—January 2013

BUSINESS TECHNOLOGY
By Jon Wyly

New SEMA Market Update Now Available

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About this product:

Study Examines Q2 2012 Economic Indicators and More

SEMA Market Update, Q2 2012, is the latest in a series of regularly published reports tracking economic benchmarks and trends affecting the $30 billion specialty-equipment industry.

SEMA Members may get this content for free!

Regular Price:

$1.99

SEMA Consumer Segmentation Report

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About this product:

The SEMA Consumer Segmentation Report establishes a baseline of consumer groups, which we will use to structure ongoing research efforts. This project was commissioned specifically to help members better serve the broad base of consumers within the industry. It also creates a common framework for the industry as a whole to talk about—and market to—consumers.

SEMA Members may get this content for free!

Regular Price:

$950.00

Mobile Utility

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About this product:

Bettering Your Business With Apps

The words “there’s an app for that” have become somewhat of a cliché—and with good reason. Not long ago, many businesses pursued mobile applications mainly as a gimmicky exercise in marketing. Having a cool branded game or similar whiz-bang app was considered a trendy way to burnish a company’s image with smartphone and tablet users. But times are changing, and the world of apps is maturing.

SEMA Members may get this content for free!

Regular Price:

$1.99

10 Ways to Use Pinterest to Market Your Company

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About this product:

Web marketers looking to get the most from social media can no longer ignore Pinterest (www.pinterest.com). This social network devoted to the posting of photo and image collections has quietly become the number-three social network in the world. Indeed, according to figures released by Experian Hitwise in early April, Pinterest brought in 104 million visits in March, lagging behind only Twitter, which drew 182 million visits, and goliath Facebook, which attracted 7 billion visits.

SEMA Members may get this content for free!

Regular Price:

$1.99

Jon Wyly to Head SEMA Data Co-op

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About this product:

Jon Wyly was named chief executive officer of the newly formed SEMA Data Cooperative (SDC) in March of 2012. His career in the specialty parts marketplace spans 30 years and has included key roles in sales, marketing, e-commerce, business technology and data management. A lifelong automotive enthusiast, he is well known in the industry, having worked for 25 years at Arrow Speed Warehouse and, more recently, at Keystone Automotive.

SEMA Members may get this content for free!

Regular Price:

$1.99

2012 SEMA Annual Market Report Preview

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One of SEMA’s primary tools in achieving its mission statement—to help its member businesses succeed and prosper—is providing market research that draws on historical comparisons and illuminates current trends. As a major part of that effort, the association produces an overview of where the industry stands each year. The 2012 SEMA Annual Market Report has just been released and is now available. The report is free to SEMA members and is available for a $250 fee to non-members.

SEMA News—June 2012

RESEARCH
By Steve Campbell

2012 SEMA Annual Market Report Preview

New Report Points to Improving Sales

SEMA Market Research: A New Angle

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Last year about this time, we noted that SEMA was ramping up resources dedicated to providing members with best-in-class research. We beefed up personnel, we increased the budget, and we looked for ways to take full advantage of outside resources.

SEMA News—June 2012

CHRIS KERSTING

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