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The Hot-Rod Market

A Classic Segment, Still Growing StrongWho isn’t thrilled by the look and performance roar of a classic hot rod? Virtually synonymous with the earliest days of the automotive specialty-equipment industry, hot rodding never seems to grow old. In fact, the market segment has remained incredibly resilient, even in the face of the recently bumpy economy.
SEMA News—June 2014

BUSINESS
By Mike Imlay

Recruiting Via the Web

Even Easier With a New Crop of Tools With technology’s relentless evolution, businesses have a fresh crop of digital tools that they can use to pinpoint hot recruiting prospects in cyberspace and grab la crème de la crème before they get away. Social-media sniffers, mobilized career websites and video interviewing have all received major upgrades in the past year, making it even easier for businesses to snag prime candidates.
SEMA News—June 2014

INTERNET
By Joe Dysart

SEMA Search Is on the Way!

It’s been quite a year for SEMA on the technology front. Just last May, the SEMA Data Co-op (SDC) went live for the first time with a fully functioning Product Information Management System. Since that time, more than 300 industry suppliers have engaged with the SDC to gather, validate, store and distribute their product data to more than 350 data receivers—a number that is growing every week. In order to eliminate as many roadblocks to data distribution as possible, the SDC is providing free unlimited data exports to all SEMA-member receivers, along with proactively helping suppliers improve their data sets with expert Help Desk services and powerful, online, do-it-yourself data-management tools.
SEMA News—June 2014

BUSINESS TECHNOLOGY
By Jon Wyly

2014 SEMA Middle East Trip

Record Number of SEMA Members Participate in Third Annual Visit to the United Arab EmiratesWhether the motivating factor is to hedge against future downturns in the U.S. economy or to sell to the 95% of consumers residing outside the United States or a combination of the two, SEMA members are increasingly reaching out to overseas resellers. Todd Lindblade, regional sales manager for Extang, based in Michigan, explained one of the reasons why his company and 41 other SEMA members recently spent a week in the United Arab Emirates (UAE) meeting with buyers from throughout the region.
SEMA News—June 2014

INTERNATIONAL
By Linda Spencer

Stu Hilborn

Hilborn was among those who raced on Southern California’s dry lakes in the years prior to World War II. Ironically for a man whose name is now synonymous with fuel injection, Hilborn had little mechanical knowledge when he bought his first hot rod in the ’30s. But he had a neighbor who did—Indy 500 veteran Eddie Miller. Miller helped Hilborn build a flathead-powered Model A that could hit 120 mph on the lakes, and Hilborn proved to be a quick study, in all senses of the word, and he soon wanted to go faster. To do so, he bought a narrow streamliner that had been raced by Bill Warth.
SEMA News—May 2014

HERITAGE

Stu Hilborn

By Drew Hardin
Photo Courtesy Petersen Archives

Blowin’ and Goin’—SEMA Data Co-op Powering Industry Sales

The SEMA Data Co-op (SDC) is now completing its first year in full-operations mode, and we thought you might like to see that your industry-owned data management resource is now well–established and helping companies increase sales every day. As a reminder—the SDC is operating a centralized product data service for manufacturers that organizes, houses and then distributes online product catalog information to WDs and retailers to help power all manner of business systems, ultimately driving sales growth.What does the Data Co-op progress report card look like? Consider these results from the first year of operations.
SEMA News—May 2014

CHRIS KERSTING

China’s Growing Love Affair With Jeeps

By Alysha WebbChina continues to be a very important market for Chrysler’s Jeep line. Last year it became the brand’s largest global market. Imported models have driven that growth, but Chrysler has been talking for years about producing Jeeps in China. It looks as though that will become a reality next year. Adding domestically produced models to the mix should boost both sales of Jeeps and opportunities for SEMA members.

SEMA News—April 2014

INTERNATIONAL
By Alysha Webb

China’s Growing Love Affair With Jeeps

China continues to be a very important market for Chrysler’s Jeep line. Last year it became the brand’s largest global market. Imported models have driven that growth, but Chrysler has been talking for years about producing Jeeps in China. It looks as though that will become a reality next year. Adding domestically produced models to the mix should boost both sales of Jeeps and opportunities for SEMA members.

Truck, SUV & Off-Road Gear

The Trucks, SUVs & Off-Road category continues to build momentum, presenting lucrative opportunities for the automotive aftermarket. At the 2013 SEMA Show, the Ford F-Series was named the Show’s Hottest Truck in the annual SEMA Awards, which honor vehicles most often featured by exhibitors in their booths. Once again, the Jeep Wrangler also reigned supreme as the Show’s Hottest 4x4-SUV. With items ranging from tonneau covers and bedliners to toolboxes, trailer hitches and suspensions, the market covers a wide variety of products and accessories. The following pages feature new Truck, SUV & Off-Road applications that debuted at the 2013 SEMA Show in Las Vegas. Along with the products, we’ve interviewed several industry executives for their perspectives on current trends, along with advice for selling into the category.
SEMA News—April 2014

TRUCKS, SUVs & OFF-ROAD PRODUCTS

Win in Business While Supporting Your Industry

A smart person in the industry that I respect a lot recently told me: “I’ve drowned a lot of horses trying to make them drink.” This, of course, references the old adage, “You can lead a horse to water, but you can’t make him drink.” Thinking about what he said, I found that, sadly, I could relate to his frustration through some of our experiences at the SEMA Data Co-op (SDC). In most cases, it boils down to prioritization.There’s no question that product data management is critical to business today. Thankfully, a good many companies on the supplier (manufacturer) side are stepping up to meet their customer’s needs while growing their own sales opportunities.
SEMA News—April 2014

BUSINESS TECHNOLOGY
By Jon Wyly

SPY PHOTOS

Ford’s GT500 Replacement Prototype, Jeep “Latitude” Prototype, Chevrolet Cruze and Diesel Jeep Cherokee.

SEMA News—April 2014

INDUSTRY NEWS

SPY PHOTOS

Photos copyright KGP Photography. Reuse or reproduction without the copyright holder’s consent is prohibited.

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