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2014 SEMA Show Registration Open

Registration for the 2014 SEMA Show is open and available. The Show takes place Tuesday–Friday, November 4–7, in Las Vegas. Registration is offered in three categories: attendee, exhibitor and media.
SEMA News—July 2014

INDUSTRY NEWS

Second Annual SEMA Launch Pad Presented By YEN

After the success of last year’s Launch Pad competition, SEMA is excited to announce that the contest will return for a second year at the 2014 SEMA Show in Las Vegas. Sponsored by the Young Executives Network (YEN), the SEMA Launch Pad offers innovators under the age of 40 an industry platform to showcase their businesses and win a significant package to help them market a new automotive product or service.
SEMA Member News—July/August 2014  

Second Annual SEMA Launch Pad Presented By YEN

 

Five 2014 Launch Pad contestants will compete for a significant package of awards in a final evaluation by industry professionals at a live event during the SEMA Show</p></td></tr></tbody></table>  </div>

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Becoming an Effective Leader

By Gigi HoWhether it’s leading a small group, a department or an entire company, effective leaders draw upon their own unique journeys for developing keys to success. While there is no single formula, some of the most successful women in leadership positions today share some core values that can be applied to any company atmosphere. Here’s a look at two rising leaders in the industry and their takes on leading effectively.
SEMA Member News—July/August 2014  

Becoming an Effective Leader

By Gigi Ho

How to Get the “Wow” Response From Customers

By John ChapinThe e-mail came in at 9:07 p.m., and I responded immediately. The customer’s response: “Wow! That was quick. Thanks. Trying to get my staff to deliver those ‘wow’ moments myself.”These days, it’s easier than ever to create the “wow” response with customers, mostly because customer service, follow-up and all related business protocols leave so much...
SEMA Member News—July/August 2014  

How to Get the “Wow” Response From Customers

By John Chapin, www.completeselling.com

The e-mail came in at 9:07 p.m., and I responded immediately. The customer’s response: “Wow! That was quick. Thanks. Trying to get my staff to deliver those ‘wow’ moments myself.”

ETTN Takes a Field Trip to the Consumer Electronics Show

By Regis FinnThe Emerging Trends & Technology Network (ETTN) is still a relatively new SEMA network, but the group’s stated mission is to educate members about the latest trends, including those in marketing. One way the network accomplishes this objective is by sharing with members the way other industries operate and display at conventions and trade shows.
SEMA Member News—July/August 2014

ETTN Takes a Field Trip to the Consumer Electronics Show

By Regis Finn

WTC Benefits Keep Growing

Vehicle Dynamics for the Wheel and Tire IndustryThe partnership between SEMA and the Clemson University International Center for Automotive Research (CU-ICAR) is producing a great new resource for the wheel and tire industry. The Wheel & Tire Council (WTC) and CU-ICAR have been collaborating since 2013 on a vehicle dynamics research project studying the effects of plus-sized wheels and tires on the ’13 Ford F-150. Using advanced simulation models, researchers have been able to quantify the effects of various wheel/tire combinations on key areas of consumer priorities: routine and emergency handling, steering feel, ride comfort and various subsets of those categories.
SEMA Member News—July/August 2014

WTC Benefits Keep Growing

Vehicle Dynamics for the Wheel and Tire Industry
 

A partnership with CU-ICAR has given WTC members access to information and research that can assist in product development.</p></td></tr></tbody></table>  </div>

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PRO to Focus on Sales and Product Development Resources

Look to the FutureOn the morning of July 16, 2014, SEMA-member restylers, accessory manufacturers and retailers—all of whom are involved in the restyling industry—are invited to gather at the SEMA Garage–Industry Innovations Center in Diamond Bar, California, to discuss the current state of the industry and explore new opportunities for the future. This annual Professional Restylers Organization (PRO) long-range planning meeting is a chance for all employees of PRO-member companies and potential members to network and discuss industry-related issues. Attendees can help determine the focus and direction of the council for the next year and beyond.
SEMA Member News—July/August 2014

PRO to Focus on Sales and Product Development Resources

Look to the Future
 

The Auto Dealer Track educational program will return for the 2014 SEMA Show.

A Few Words With the MPMC Chairand Chair-Elect

Following its most recent election cycle, the Motorsports Parts Manufacturers Council (MPMC) will soon install new leadership. Rich Barsamian, vice president for sales and marketing at GT Performance Products LLC, will take over the chair position, and Chris Douglas, marketing director for COMP Performance Group, was chosen to serve as chair-elect. Each laid out his goals for the group in recent interviews with SEMA Member News.
SEMA Member News—July/August 2014

A Few Words With the MPMC Chairand Chair-Elect

 

Rich Barsamian, vice president for sales and marketing at GT Performance Products LLC and MPMC chair.</p></td></tr></tbody></table>  </div>

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Cars Provide the Backdrop

The 2013 SEMA Show featured literally thousands of cars. All kinds of cars. No matter what type you prefer, chances are it was on display at the SEMA Show. Whether it was Mustangs, Camaros, Porsches, Toyotas, Corvettes or something else, you were guaranteed to see the latest and greatest. These cars provide a canvas for the best in wheels, mobile-electronics products and LED headlights, just to name a few. These custom builds were a great way for the Show’s almost 2,500 exhibitors to showcase and display their aftermarket products. SEMA Show vehicles provided aftermarket product manufacturers with the ability...
SEMA News—July 2014

REQUIRED READING

LTAA: Connect and Engage

As always, summer is a busy time in the automotive industry, and members of the Light Truck Accessory Alliance (LTAA) council will be making the most of the sunshine and warm temperatures to accomplish projects and strengthen their businesses.
SEMA Member News—July/August 2014  

LTAA: Connect and Engage

As always, summer is a busy time in the automotive industry, and members of the Light Truck Accessory Alliance (LTAA) council will be making the most of the sunshine and warm temperatures to accomplish projects and strengthen their businesses.

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