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New Online Product Training Center Announced

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In a joint effort, the Light-Truck Accessory Alliance (LTAA) and the SEMA Education Institute (SEI) have developed a new online tool that allows manufacturers to efficiently and effectively provide product training to hundreds or even thousands of resellers throughout the industry. The program is designed to help manufacturers save money on product training and spur sales.

SEMA News—February 2013 

INDUSTRY NEWS

SEMA Data Co-op Adds Legacy ACES Conversion as Member Benefit

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The Automotive Aftermarket Industry Association’s (AAIA) Legacy electronic catalog standard was retired as of December 2012 and will no longer be supported or updated by AAIA. In order to meet the needs of today’s powerful business applications, the Legacy format has been replaced with the AAIA Catalog Enhanced Standard (ACES). Along with the vehicle configuration database, ACES provides a much more granular and rules-based standard. As the only industry-owned and operated data management service and centralized repository, the SEMA Data Co-op (SDC) is fully compliant with the industry ACES and Product Information Exchange Standard (PIES).

SEMA News—February 2013

INDUSTRY NEWS

Finding the Right Advertising Agency

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For Manufacturers, It’s the Ultimate Match Building a brand, informing business partners and educating consumers are key factors in marketing a product successfully. And while manufacturers may be experts at innovation and development, few also possess the expertise to publicize and promote their products for optimal sales in media ranging from print to web and from brochure to billboard. That is the business of advertising agencies. Finding the right one should be every manufacturer’s ultimate promotional goal.

SEMA News—February 2013

BEST PRACTICES
By Steve Campbell

Finding the Right Advertising Agency

For Manufacturers, It’s the Ultimate Match

Product Technology: Faster, Cheaper Ways to Plan, Market and Sell

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Technology is rapidly changing the way products are conceived and delivered to the market. From online open-innovation models to product-creation software and from surface-scanning tools to additive manufacturing equipment, businesses are changing how they approach product development.

SEMA News—February 2013

INDUSTRY NEWS

Automakers at the SEMA Show

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The majority of the exhibitors at the SEMA Show are small businesses, but automakers are just as important and are essential to the industry. Many of the OEMs participate by exhibiting at the Show. In addition to generating attendee interest, the automakers also create buzz in the media. Here are just a few articles that resulted from the 2012 SEMA Show.

SEMA News—February 2013

REQUIRED READING

Automakers at the SEMA Show

The majority of the exhibitors at the SEMA Show are small businesses, but automakers are just as important and are essential to the industry. Many of the OEMs participate by exhibiting at the Show. In addition to generating attendee interest, the automakers also create buzz in the media. Here are just a few articles that resulted from the 2012 SEMA Show.

Now Available: A Fresh Look at People Who Buy Our Parts

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It’s certainly no secret that customer information has become a key element of success in business. The more you know about your customers, the easier it is to conduct long-term planning, execute more targeted marketing and ensure success when it comes to strategic investments. That kind of information can be the difference maker when a business is under stress or when it’s time to expand.

SEMA News—February 2013

CHRIS KERSTING

Fast Facts

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Breaking news from SEMA member companies, including Toyo Tire U.S.A. Corp. (TTC), Betts Spring Co., Design Engineering, Bilstein of America and more.

SEMA News—February 2013

INDUSTRY NEWS

Wheels Up

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The third annual Hot Rod Magazine Championship Drags, held in June 1966, was a scorcher. On the track, that is. All the big names in drag racing came to Riverside loaded for bear: McEwen, Chrisman, Landy, Leal, Ongias, Swingle—and records tumbled.

SEMA News—February 2013

Wheels Up

HERITAGE
By Drew Hardin
Photo Courtesy of the Petersen Archive

Windows 8

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Microsoft’s Big Bet Sporting a radical redesign that’s expected to charm some and disappoint others, Microsoft’s new Windows 8 operating system (OS) faces a tough slog, including a slow adoption rate, analysts said recently. “The challenges of a new user interface, a complex set of processor choices and a long ramp to a compelling set of app offerings in the Microsoft Store will translate to a slower-than-usual Windows upgrade cycle,” said Frank E. Gillett, an analyst with research and advisory firm Forrester.

   
   
SEMA News—February 2013

INTERNET
By Joe Dysart

Windows 8

Microsoft’s Big Bet

The Product Data (R)evolution

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I often like to refer to the development cycle of the Internet in terms of “dog years.” That is, for every year that traditional business processes mature, it feels like the Internet has advanced seven. For the uninitiated, it’s a crazy, unpredictable ride that seems to push forward at a rate fast enough to make us feel like we’ll never catch up, no matter how attentive we are.

SEMA News—February 2013

BUSINESS TECHNOLOGY
By Jon Wyly

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