Data Receivers: Now Is the Time to Speak Up!July marks the end of the first full year of operation of the SEMA Data Co-op (SDC) Product Information Management System (PIMS), and this fledgling new business is well on its way to becoming what we intended it to be—the definitive centralized product data repository for the SEMA marketplace. Now hosting more than 300 supplier brands of data, 2 million part numbers and more than 30 million vehicle application records, the SDC is a legitimate and valuable source for product data to power wholesale distributor (WD), retail and web businesses.
Breaking news from SEMA members, including Wes-Coast Marketing, Holley Performance Products, Midwest Truck & Auto Parts, Flex-a-lite, Fidanza Performance, The Society of Collision Repair Specialists and more.
After the success of last year’s Launch Pad competition, SEMA is excited to announce that the contest will return for a second year at the 2014 SEMA Show in Las Vegas. Sponsored by the Young Executives Network (YEN), the SEMA Launch Pad offers innovators under the age of 40 an industry platform to showcase their businesses and win a significant package to help them market a new automotive product or service.
By Gigi HoWhether it’s leading a small group, a department or an entire company, effective leaders draw upon their own unique journeys for developing keys to success. While there is no single formula, some of the most successful women in leadership positions today share some core values that can be applied to any company atmosphere. Here’s a look at two rising leaders in the industry and their takes on leading effectively.
By John ChapinThe e-mail came in at 9:07 p.m., and I responded immediately. The customer’s response: “Wow! That was quick. Thanks. Trying to get my staff to deliver those ‘wow’ moments myself.”These days, it’s easier than ever to create the “wow” response with customers, mostly because customer service, follow-up and all related business protocols leave so much...
By Regis FinnThe Emerging Trends & Technology Network (ETTN) is still a relatively new SEMA network, but the group’s stated mission is to educate members about the latest trends, including those in marketing. One way the network accomplishes this objective is by sharing with members the way other industries operate and display at conventions and trade shows.
Vehicle Dynamics for the Wheel and Tire IndustryThe partnership between SEMA and the Clemson University International Center for Automotive Research (CU-ICAR) is producing a great new resource for the wheel and tire industry. The Wheel & Tire Council (WTC) and CU-ICAR have been collaborating since 2013 on a vehicle dynamics research project studying the effects of plus-sized wheels and tires on the ’13 Ford F-150. Using advanced simulation models, researchers have been able to quantify the effects of various wheel/tire combinations on key areas of consumer priorities: routine and emergency handling, steering feel, ride comfort and various subsets of those categories.
Look to the FutureOn the morning of July 16, 2014, SEMA-member restylers, accessory manufacturers and retailers—all of whom are involved in the restyling industry—are invited to gather at the SEMA Garage–Industry Innovations Center in Diamond Bar, California, to discuss the current state of the industry and explore new opportunities for the future. This annual Professional Restylers Organization (PRO) long-range planning meeting is a chance for all employees of PRO-member companies and potential members to network and discuss industry-related issues. Attendees can help determine the focus and direction of the council for the next year and beyond.
Following its most recent election cycle, the Motorsports Parts Manufacturers Council (MPMC) will soon install new leadership. Rich Barsamian, vice president for sales and marketing at GT Performance Products LLC, will take over the chair position, and Chris Douglas, marketing director for COMP Performance Group, was chosen to serve as chair-elect. Each laid out his goals for the group in recent interviews with SEMA Member News.