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SEMA Leadership Summit

As the industry’s premier trade association, SEMA has long celebrated the spirit of volunteerism that prompts many of these individuals to give back. In fact, the association depends on such volunteerism for its very existence—its Board of Directors and council leadership are composed entirely of aftermarket professionals who donate their own time and talents to advance the industry’s goals. To support and recognize these leaders, SEMA again presented its annual Leadership Summit program July 25–27, at the Sheraton Fairplex Conference Center in Pomona, California. The following are some highlights from the three-day industry gathering.

SEMA News—October 2012

EVENTS
By Mike Imlay

SEMA Leadership Summit

Themes of Service and Collaboration Mark Annual Industry Gathering

Done for Pure Fun

At the 1970 Bakersfield Fuel & Gas Championships, the Top Fuel final came down to a duel between two close friends: Tony Nancy and Harry Hibler. Nancy, known for his outstanding upholstery work and for building a number of immaculate hot rods (several of which were featured on the cover of Hot Rod magazine), had just entered the Top Fuel ranks that year. Hibler, who for years ran the San Fernando dragstrip, had started racing Top Fuelers a couple years before and was juggling his racing schedule around his day job, selling advertising at Petersen Publishing Company.

SEMA News—October 2012

HERITAGE
By Drew Hardin
Photo Courtesy SEMA Archives

Done for Pure Fun

  Tony Nancy and Harry Hibler 
   

Going Mobile on the Cheap

Making Your Website Mobile-Friendly for $100 or Less Businesses looking to quickly establish a mobile-friendly presence on the web can take heart: There are scores of mobile template providers and conversion services that can now make your website mobile-ready for $100 or less. The nine out of 10 small businesses that still do not have optimized mobile sites because of technical or financial restraints now have the means to build their own professional-looking, brand-identical mobile sites at rock-bottom rates, said Ben Seslija, CEO of bMobilized.

SEMA News—October 2012 

INTERNET
By Joe Dysart

Going Mobile on the Cheap

Making Your Website Mobile-Friendly for $100 or Less

OMIX/Rugged Ridge Names Speakers and Case Study Topics for Expert Business Seminars at 2012 SEMA Show

Following its recent announcement of the new Off-Road Success Center at the 2012 SEMA Show, OMIX/Rugged Ridge has named the cast of expert speakers and case studies to be featured as part of the company’s twice-daily expert business seminar series. Seven new, dynamic seminars are open to all dealers, jobbers, installers and other specialty-equipment industry business owners or managers interested in learning proven business concepts and practices for success in the dynamic Jeep and off-road lifestyle market.

SEMA News—October 2012

INDUSTRY NEWS

Game Change

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Mobile to Be Most Popular Device for E-mail by Close of 2012

While the tech world is riddled with paradigm shifts, the latest is a doozy: By the close of 2012, mobile devices will overtake PCs as the most popular devices for reading e-mail. That fast-approaching upheaval is expected to be a brain-rattler for marketers who will be forced to reconfigure their marketing e-mails to fit much smaller devices, which take longer to download e-mail—especially when those messages are laden with bloated multimedia.

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Our Migration to the Future

SEMA will soon be celebrating its 50th year and, like many 50-year-olds, we are taking stock. We’re asking, “How will the association stay relevant and help SEMA members in the coming decades?” Within the automotive specialty-equipment arena, we see the rising generations moving into a range of market segments, seeing new opportunities, using different tools and communicating in different ways. SEMA is taking action to help younger individuals and companies find clear pathways to tap into the association and its seasoned members and to build productive business relationships, just as it did for prior generations.

SEMA News—September 2012

CHRIS KERSTING

Influencing the Wheel and Tire Industry

The Wheel & Tire Council (WTC) Select Committee is a group of elected volunteers who serve as advocates for their industry niche. In this role, they commit their time, experience and unique perspective in order to help guide association resources for the betterment of the industry. With this in mind, and as the result of the recent elections, WTC is positioned strongly to influence meaningful change and help promote the wheel and tire segments of the specialty-equipment market. WTC is proud to announce the new members of the committee.

SEMA Member News—September/October 2012

Influencing the Wheel and Tire Industry

  The Wheel & Tire Council (WTC) Select Committee is a group of elected volunteers who serve as advocates for their industry niche. 
 

The WTC is asking WTC mem

Emerging Trend in China

Pickups Are the Latest Craze on the Chinese Off-Road Scene SEMA News recently traveled to Beijing, China, the center of the Chinese off-road market, to talk to some key players about evolving trends. All of the sources we consulted widely credited the Jeep Wrangler as one of the most exciting and important developments in recent years in growing the off-road market, but they said that pickups are the fastest-growing segment.

SEMA News—September 2012

INTERNATIONAL
By Linda Spencer

Emerging Trend in China

Pickups Are the Latest Craze on the Chinese Off-Road Scene

Going 90

When we titled this piece “Going 90,” we weren’t talking miles per hour. Alex Xydias and his radically chopped SO-CAL Speed Shop Double Threat Coupe were good for far more than that: a class record of 172.749 mph at Bonneville in 1953; a little more than 170 mph (with an ailing engine) in 1954 when this photo was taken of Xydias in the coupe; and a record 132.79 mph at the Pomona drags later in 1954, when he had the engine sorted out and tipped the nitro can just a bit.

SEMA News—September 2012

HERITAGE
By Drew Hardin
Photo Courtesy of the Petersen Archives

The SEMA Data Cooperative

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An Industry Solution for Data Independence

As the SEMA Data Cooperative (SDC) gets up and running, its officers are getting a lot of questions and comments from participants, curious observers and skeptics. They range from those who are currently active in managing their data to folks who are just realizing that product data management is fast becoming a requirement to do business in today’s marketplace.

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