Aftermarket Business

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Roy Littlefield

A Message From TIA Executive Vice PresidentOn behalf of the Tire Industry Association (TIA), welcome to the 2013 Global Tire Expo—Powered by TIA. GTE continues to be the largest gathering of the tire industry in North America. From discovering new products to networking, I hope that you will take advantage of all the opportunities that GTE has to offer. We are excited that the Global Tire Expo has experienced overwhelming growth this year and are pleased to welcome many new exhibitors. We continue to work with our valuable partner SEMA to ensure this year’s show will be a tremendous success.

SEMA News—November 2013

Roy Littlefield

A Message From TIA Executive Vice President

A Message From Nate Shelton

Once again, it’s “Showtime.” It’s hard to believe another year has come and gone, and we are once again on our way to Las Vegas. What’s not hard to believe is the excitement, passion and anticipation that is already building around this year’s Show.This year, for most of us, 2013 has been a fairly lack-luster business year but all of us are working toward 2014 being that stellar year we all so greatly deserve. A great 2014 all begins with the 2013 SEMA Show—the Greatest Automotive Show on Earth!

SEMA News—November 2013

PEOPLE

A Message From Nate Shelton

SEMA Chairman of the Board

Crane’s First SEMA Show

The dapper man in the bow tie is Harvey Crane. He’s talking about his camshafts and valvetrain components to dealers in the Crane Engineering Company booth at the very first SEMA Show (though it wasn’t called that at the time).In January 1967, some 100 aftermarket companies set up booths in the concrete aisles of Dodger Stadium’s Club Level for what was then called just “the trade show.” Crane, one of SEMA’s earliest members, brought his wares from his company’s headquarters in Hallandale, Florida, and demonstrated them using a “hand-operated engine simulator,” according to a story in Petersen Publishing Company’s Hot Rod Industry News.

SEMA News—November 2013

HERITAGE

By Drew Hardin
Photo Courtesy Petersen Archives

SEMA Show Product Data Education Track

Hourly Sessions All Day Monday, Sponsored by the SEMA Data Co-opFrom beginner to expert, the SEMA Data Co-op (SDC) education track is sure to provide insight into better managing your product data and making use of the new SDC Product Information Management System. Join the SDC team for training and ideas presented through interactive discussions, questions and answers and demonstrations on the following topics:

SEMA News—November 2013

EVENTS
By Jon Wyly

SEMA Show Product Data Education Track

Hourly Sessions All Day Monday, Sponsored by the SEMA Data Co-op

Product and Catalog Showcase

Interested in placing an ad in the SEMA News Product and Catalog Showcase?

SEMA News—November 2013

Product and Catalog Showcase

IFor more pricing information or to download a copy of the current SEMA News rate card, visit www.semanews.comnterested in placing an ad in the SEMA News Product and Catalog Showcase?


For questions regarding advertising:

New Products Showcase Preview

90+ Products to Be Unveiled at the 2013 SEMA ShowThe SEMA Show is all about innovation and creativity. For a taste of what’s coming at the 2013 event, check out the more than 90 new products previewed here. During the Show, head to the upper level of South Hall for a look at the Ideas Alive: Featuring the New Products Showcase at the Las Vegas Convention Center on November 5–8, 2013.

SEMA News—October 2013

New Products Showcase Preview

90+ Products to Be Unveiled at the 2013 SEMA Show

The SEMA Show is all about innovation and creativity. For a taste of what’s coming at the 2013 event, check out the more than 90 new products previewed here. During the Show, head to the upper level of South Hall for a look at the Ideas Alive: Featuring the New Products Showcase at the Las Vegas Convention Center on November 5–8, 2013.

Tips for Aftermarket Suppliers and Retailers Before Gearing Up for e-Commerce

Tips for Aftermarket Suppliers and Retailers Before Gearing Up for e-Commerce The online retail market for automotive aftermarket parts industry and accessories continues to emerge as a tremendous growth opportunity for the aftermarket parts industry. While estimated sales volumes of the online parts industry vary, assessments range from $2 billion to $4 billion annually.The “2013 SEMA Annual Market Report” found that 46.2% of consumers cited “chain auto parts stores” and “specialty parts stores” as their primary outlets for purchasing automotive parts and accessories. “Online retail” was the next highest at 25.6%, up 1.1% from 2012. Online retailers ranged from online auction sites and chain auto parts online stores to online-only retailers.

SEMA News—October 2013

BUSINESS
By Kristin DeBates

Selecting a Public Relations Agency

Matching Companies With MarketingGetting products in front of potential customers is the lifeblood of marketing. Whether through straightforward advertising placed in pertinent outlets or through creative ventures handled by public relations (PR) agencies, getting the word out is key.We included an article on best practices for selecting an ad agency in our February 2013 issue (“Finding the Right Advertising Agency,” p. 60), and this month, we’re taking a look at selecting a PR firm.

SEMA News—October 2013

BEST PRACTICES
By Steve Campbell

Selecting a Public Relations Agency

Matching Companies With Marketing

SEMA Programs Aid Exporting Members

Education and Logistical Help for Global Companies, International Vehicle Measuring Sessions, Make/Model Data, Attend International Seminars, Middle East Seminar, and more.Exporting automotive specialty-equipment products can allow U.S. companies to increase their customer bases for improved bottom lines, better position themselves to ride out possible future U.S. economic downturns, and increase overall competitiveness through access to new customers. Exporting leads to new ways of doing business, and SEMA supports the global efforts of its members through a series of targeted international programs. This is the second of a two-part series on SEMA programs and resources designed to assist members to grow their international sales.

SEMA News—October 2013

INTERNATIONAL
By Linda Spencer

SEMA Programs Aid Exporting Members

Education and Logistical Help for Global Companies

SEMA SPY PHOTOS

2015 Hyundai Genesis, Ford Raptor, GMC 2500 HD, 2014 Camaro ZL1 and SS

SEMA News—October 2013

INDUSTRY NEWS

SEMA SPY PHOTOS

Photos copyright KGP Photography. Reuse or reproduction without the copyright holder’s consent is prohibited.

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