Aftermarket Business

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Silicon Valley Versus Motor City: Race for the Future of the Car

SEMA’s Vice President of Vehicle Technology on the State of Advanced Vehicle Technology and What’s to ComeThe race to define future vehicles is on. Competition for the future of the auto industry is rapidly evolving between Silicon Valley and Detroit. While product is king, vehicle electronics and software rule. The recession accelerated the auto industry’s transformational changes, which are required for growth as well as the reinvention of vehicles—from mechanical to electrical systems, from stand-alone to connected, and from mass markets to personalization and customization. The changes we are going through today will impact the performance aftermarket industry for decades to come.
SEMA News—April 2014

VEHICLE TECHNOLOGY
By John Waraniak

Experts Help You Navigate the Latest in Connected Vehicle Technology

The Product Development Expo, fueled by the SEMA Garage, and sponsored by the SEMA Data Co-op and the Emerging Trends & Technology Network, will be held Thursday, April 10, at SEMA headquarters in Diamond Bar, California. The expo will provide specialty-equipment companies with insight on how the methods for vehicle production have been transformed on the OEM level—specifically during the past 10 years— and require companies to adapt quickly to new and emerging technologies to stay competitive.
SEMA News—April 2014

INDUSTRY NEWS

2014 SEMA Show Booth Space Applications Available

Companies interested in exhibiting at the 2014 SEMA Show, set for November 4–7, 2014, in Las Vegas, may now submit applications for space. Manufacturers that apply before the April 11 deadline will participate in the Priority Booth Space Selection process, where exhibitors are assigned their booth location in the Las Vegas Convention Center. The SEMA Show typically attracts more than 130,000 individuals from more than 125 countries, making the show the world’s premier automotive trade event where buyers and sellers meet to do business.
SEMA News—April 2014

INDUSTRY NEWS

2014 SEMA Show Booth Space Applications Available

 

Booth space applications for the 2014 SEMA Show are available online
Booth space applications for the 2014 SEMA Show are available online.

Tougher Policies: Intellectual Property Protection at the SEMA Show

Do you see increasing examples of trademark rip-offs and illegal knock-off products showing up in online marketing and catalogs? SEMA is hearing more often from members experiencing intellectual property (IP) infringement problems. Protecting IP is something that many industries have struggled with for some time, and our industry is clearly no exception.For a number of years now, SEMA has maintained policies and procedures to prevent the display of products, trademarks and trade dress that violate the IP rights of other SEMA exhibitors. Our goal has always been to ensure proper protection of the IP of industry members.
SEMA News—April 2014

CHRIS KERSTING

SEMA UTV Accessorization Survey

Preview of a New Report on the Side-by-Side Accessory MarketplaceSpurred by the growth in the number of utility task vehicles (UTVs) over the last decade, SEMA recently released a new report examining the size, types of accessories and accessory purchasing processes involved in this burgeoning powersports segment. UTVs, also known as side-by-sides, evolved as an offshoot of the all-terrain vehicle (ATV) market. The earliest models were spawned by the need for greater cargo capacity for those who used three- and four-wheel cycles for work tasks on farms, job sites, golf courses and other areas where off-road performance was required but a fullsize pickup was unnecessary or too cumbersome.
SEMA News—April 2014

RESEARCH
By Steve Campbell

SEMA UTV Accessorization Survey

Preview of a New Report on the Side-by-Side Accessory Marketplace

Spurred by the growth in the number of utility task vehicles (UTVs) over the last decade, SEMA recently released a new report examining the size, types of accessories and accessory purchasing processes involved in this burgeoning powersports segment.

The Most Important Lessons I’ve Learned About Selling for a Living

By John ChapinAfter more than 26 years as a successful salesperson, here is what I know to be true about sales. Lesson #1: If you’re looking for a 9 to 5 job with safety and security, sales is not for you. Sales really is the hardest high-paying work or the easiest low-paying work. Top salespeople are extremely hard workers; they get in early, stay late, and most work on weekends. Top salespeople go above and beyond, answer their phones off-hours and are always ready to respond at a moment’s notice.
SEMA Member News—March/April 2014  

The Most Important Lessons I’ve Learned About Selling for a Living

By John Chapin, www.completeselling.com

Japan Custom-Car Market Overview

Though Japan slipped from the number-three car consumer worldwide in 2011 to number five in 2012, love for automobiles remains very strong among the Japanese. Like Americans, the Japanese are holding on to their cars longer, which makes for a very interesting opportunity for the custom market. People have a desire to give their cars a facelift after a few years when they hold on to them, and that results in more sales for those engaged in the custom-car market. From swapping out wheels to updating headlights to modernizing the entertainment system, the aftermarket business in Japan is booming, and consumers continue to look for new products to enhance their driving experiences.

SEMA News—March 2014

INTERNATIONAL
By Jeff Kagawa

Engaging the Customer in a Media-Saturated World

The term “engaging the customer” has been diluted with attention, but it’s more than a buzzword or concept; it’s the most important activity in a business. The definition of engage is “to bind by a promise.” Real engagement is about commitments and obligations. Interesting that Webster’s Dictionary defines engagement as “an arrangement to go somewhere”—to go somewhere like a business, a service outlet or a place to buy products.
SEMA Member News—March/April 2014

Engaging the Customer in a Media-Saturated World

By Wayne Williams

Spring Sales Ramp-Up: Are You Ready for the Season?

With the spring selling season gaining momentum, now is the time to be thinking about how to get your share of sales in the months ahead. Economic forecasts look promising in many areas, meaning we could be looking at some strong signs of normalcy coming to the marketplace after a seven-year drought! With that positive swing, however, will come more aggressive competition than ever. Businesses that have struggled to keep inventory available will be filling the shelves, and competitors will regain market position and confidence as their business kicks in.So how do you stake your claim early and keep that competitive edge? It’s back to the basics, with strong inventory availability, great customer service, multifaceted marketing and a competitive position on price.

SEMA News—March 2014

BUSINESS TECHNOLOGY
By Jon Wyly

Welcome to PRO!

Each year at the SEMA Show, members of the Professional Restylers Organization (PRO) staff a booth, host a reception and hold an open membership meeting. These activities give members a chance to connect with each other as well as share information about the benefits of council membership with Show attendees who are not a part of the group. When new members do join, council leadership does its best to help them get plugged in.
SEMA Member News—March/April 2014

Welcome to PRO!

Getting to Know Fellow Council Members

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