Aftermarket Business

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Ready for Launch

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Now It’s All About the Data SALES It’s been quite a journey. Some 10 years ago, the simple but now prophetic words of good friend and visionary Jerry McCabe launched a tenacious group of volunteers in pursuit of an industry solution for product data creation, storage and distribution: “It’s all about the data.” Now, after years of planning, adjusting and adapting—and a nine-month “test drive” in the beta phase—the SEMA Data Co-op (SDC) is readying for launch of the live production system in January.

SEMA News—December 2012

BUSINESS TECHNOLOGY
By Jon Wyly

Ready for Launch

Now It’s All About the Data SALES

Home-Run Slugger

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How to Optimize YouTube Videos for Search Engines   Google employees like this one will reward businesses that follow some basic, YouTube optimization best practices.     While search-engine optimization on YouTube often comes off as modern-day mysticism best reserved for the high priests of the digerati, it’s actually fairly straightforward if you know what you’re doing. Essentially, you’ll be able to ensure that your YouTube videos pop up higher in search-engine returns if you follow the guidelines below, as recommended by Bobbi Dempsey, author of the MarketingSherpa Report, “30 Minute Marketer: How to Create SEO-Friendly YouTube Content." 

SEMA News—December 2012

INTERNET
By Joe Dysart

Home-Run Slugger

How to Optimize YouTube Videos for Search Engines

China: A Promising, Emerging Specialty-Equipment Market

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As with a similar program for the Middle East, the annual SEMA China Business Development Tour was designed to be a low-cost and high-value way to explore a new market. Activities included two full days of meetings with pre-vetted buyers in Shanghai and Beijing, visits to specialty-equipment shops in both cities, briefings by U.S. government officials based in China and the opportunity to network with both buyers and fellow SEMA members in an informal setting. In addition, trip participants were able to help defray the cost of participating through a three-year, $500,000 Market Development Cooperative Program Grant that SEMA was awarded by the U.S. Department of Commerce.

SEMA News—December 2012

INTERNATIONAL
By Linda Spencer

Information Equals Sales

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A Conversation With Bob Moore, Chairman of the SEMA Business Technology Committee Bob Moore is the co-founder and current chairman of SEMA’s Business Technology Committee (BTC) and an unflagging advocate for the use of standardized data and the SEMA Data Co-Op, the industry’s newest sales-generation system. He has been working in the automotive aftermarket since 1976 and is a partner with Jerry McCabe in J&B Service, a consulting company that specializes in the aftermarket.

SEMA News—December 2012

BUSINESS TECHNOLOGY
By Steve Campbell

Information Equals Sales 

A Conversation With Bob Moore, Chairman of the SEMA Business Technology Committee

Milestones

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The dust has settled and the 2012 edition of the SEMA Show delivered the goods in a big way. Exhibitors and quality buyers participated in near-record numbers—which in itself is an encouraging indicator—and the buzz on business value was strong. Looking back on the past year, we note some of our other key accomplishments and the road ahead in 2013.

SEMA News—December 2012

CHRIS KERSTING

New CAD Data Available for Jeep Wrangler, Scion FR-S

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The SEMA Technology Transfer program recently received a series of new computer-aided design (CAD) files, including new files for the ’13 Jeep Wrangler and the ’12 Scion FR-S. The Technology Transfer program was developed with the intent of minimizing or eliminating the necessity for manufacturing members to produce products through reverse engineering.

SEMA News—December 2012 

INDUSTRY NEWS

Early Adopters Share Their SEMA Data Co-op Insights

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After nine months of beta testing, the SEMA Data Co-op (SDC) is poised to transition to a full system launch beginning in January. During its beta phase, the SDC came to encompass more than 125 data suppliers and more than 55 industry resellers representing data exports from more than 25 brands within the specialty-equipment marketplace. Recently demonstrated at the 2012 SEMA Show, the SDC promises to revolutionize the aftermarket’s approach to product data.

SEMA News—December 2012

BUSINESS TECHNOLOGY
By Mike Imlay

Early Adopters Share Their SEMA Data Co-op Insights

Speaking of Data

Product and Catalog Showcase

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Click here for more pricing information or to download a copy of the current SEMA News rate card.

SEMA News—November 2012

Product and Catalog Showcase

Click here for more pricing information or to download a copy of the current SEMA News rate card.

Rev Up Your Online Customer Experience With Logistics

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About this product:

How to Deliver the Goods to Online Shoppers

A recent study by comScore revealed new insights into the consumer online shopping experience. Commissioned by UPS, the comScore study polled more than 3,100 online shoppers and evaluated consumer perceptions and shopping habits ranging from pre-purchase to delivery and even the returns process.

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Product Data

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About this product:

Fuel for the Retail Sales Machine

Think about the last time you wanted to make a significant purchase. Did you do any research, or did you just run down to the nearest store and pay whatever price they were asking for the item?

SEMA Members may get this content for free!

Regular Price:

$1.99

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