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Collector Car Appreciation Day

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It may be early in the year, and many of you are just now dusting off your collector cars and hot rods in preparation for the cruising months ahead, but the fourth annual Collector Car Appreciation Day, July 12, 2013, will be here before we know it. Matt Agosta of Steele Rubber Products prepared the following column right after the holidays, but his message still rings true and gets us in the right frame of mind to celebrate our collective passion.

SEMA Member News—March/April 2013 

Collector Car Appreciation Day

 

The ARMO Hot Products Showcase provides direct product exposure to more than 100,000 end users of restoration products at the annual Spring Carlisle Swap Meet and Car Auction.

The SEMA Businesswomen’s Network: Access to Success

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By Marla Moore and Nan Gelhard In 1993, a small group of the automotive specialty-equipment industry’s businesswomen transformed the SEMA Women’s League, a group catering to the wives of SEMA exhibitors, into the SEMA Businesswomen’s Network (SBN). They became a group focused on women’s success in the automotive aftermarket.

SEMA Member News—March/April 2013  

The SEMA Businesswomen’s Network: Access to Success

By Marla Moore and Nan Gelhard

Showcase for the Latest Innovations in Restoration

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The 16th annual (ARMO) Products Showcase will be held Wednesday–Saturday, April 24–27, at Spring Carlisle in Carlisle, Pennsylvania.

SEMA News—March 2013

INDUSTRY NEWS

UPS Delivers Enhanced Benefits to SEMA Members

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Running a business can be tough going these days. Your membership in SEMA is an important ally, and now it’s an even stronger force with enhanced SEMA-member benefits from UPS. SEMA members can now enjoy exclusive discounts on UPS services and solutions that can help to streamline and expand operations while trimming time, waste and expense. Members also enjoy significant discounts on package deliveries and export rates as well as UPS freight.

SEMA Member News—March/April 2013

UPS Delivers Enhanced Benefits to SEMA Members

 

 SEMA members can now enjoy exclusive discounts on UPS services and solutions that can help to streamline and expand operations while trimming time, waste and expense.

Better Merchandising Leads toBetter Sales...and Profits

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By Wayne Williams I couldn’t help but notice how nicely merchandised the Starbucks Coffee Shops were this past holiday season. Again this year, my wife and I did the Christmas shopping together, and because my wife is a happier shopper when she has a Starbucks coffee in her hand, we visited a number of locations.

SEMA Member News—March/April 2013  

Better Merchandising Leads toBetter Sales...and Profits

By Wayne Williams

Marketing for Small Business, Part III

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By Regis Finn We discussed the importance of attending consumer-based shows and events in the May/June 2012 issue of SEMA Member News and inexpensive ways to promote a business on the web in the November/December 2012 issue. In this third installment, we’ll discuss the need or lack of need for print material for a small business.

SEMA Member News—March/April 2013 

Marketing for Small Business, Part III

Print Material

By Regis Finn

Spy Photos

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2014 BMW X5 and 2014 U.S.-Spec Hyundai Equus.

SEMA News—March 2013

INDUSTRY NEWS

Spy Photos

Photos Copyright Brenda Priddy & Company. Reuse or reproduction without the copyright holder’s consent is prohibited.

2014 BMW X5

Detroit Auto Show

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New Models Take Center Stage A host of cars and trucks that could be important to SEMA-member retailers and manufacturers were debuted at the North American International Auto Show in Detroit. Among those likely to be of interest to enthusiasts and the companies that serve them are the ’14 Corvette, ’14 Lexus IS and ’14 Jeep Grand Cherokee. Also shown was a concept version of what is thought to be Ford’s next F-Series pickup. If there was a single theme to the show, it was about enhancing mileage without sacrificing performance.

SEMA News—March 2013

EVENTS
By John Stewart

Detroit Auto Show

New Models Take Center Stage

Select Committee Members Speak Out on the Importance of Getting Involved

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By Ellen McKoy Four freshman members have joined the Professional Restylers Organization (PRO) Select Committee. They are Dave Edmondson of Roadwire Automotive Innovation, Ginger Glover of Truckers Toy Store, Donna Green of Retro USA and Jerry Redding of EchoMaster. We recently asked them about their backgrounds and the reasons they’ve chosen to get involved.

SEMA Member News—March/April 2013  

Select Committee Members Speak Out on the Importance of Getting Involved

By Ellen McKoy

 

Ginger Glover: Truckers Toy Store
Ginger Glover, Truckers Toy Store

Racing Youth

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Selling to the Young Motorsports Segment There is little doubt that motorsports has matured as a mainstream sporting genre in the last five decades, helping to grow the performance aftermarket into a stable, nearly $30-billion industry. Of course, the hope is that both motorsports and the industry will also stay forever young amid this maturation, with fresh new faces rejuvenating the racing scene and manufacturers continuing to revitalize their product lines. So which racing segments are “young” today, and how does the industry engage them?

SEMA News—March 2013

BUSINESS
By Mike Imlay

Racing Youth

Selling to the Young Motorsports Segment

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