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Off Road Warehouse Offers It All for Racers, Enthusiasts and Hobbyists

Off Road Warehouse Offers It All for Racers, Enthusiasts and HobbyistsOff Road Warehouse (ORW) has been in business for more than 43 years. Off-road enthusiast and desert racer Howard Hughes (no relation to the business magnate and aviator) founded the company when he tired of having to get parts through mail order and recognized that others who raced and off-roaded felt the same. He started with a small location in a suburb of San Diego, California, and eventually opened two more stores in the area.
SEMA News—August 2014


THE SAN Is Looking Out for You

The SEMA Action Network (SAN) seeks to protect the automotive hobby by bringing together the specialty-equipment industry and the enthusiast community. To achieve this objective, the SAN is involved in many different projects and initiatives. The group participates in events such as the annual Collector Car Appreciation Day and the Hot Rod Power Tour. In addition, the SAN ensures that its members are aware of relevant legislation on both the state and federal levels through its award-winning Driving Force newsletter. Below are a few recent news articles that highlight SAN activities.
SEMA News—August 2014


2014 SEMA Russia Business Development COnference

Executives from eight SEMA-member companies traveled with SEMA staff to explore the automotive specialty-equipment market in Russia and determine the potential for products in that country of 142 million. There was some trepidation, given the current political tensions between the U.S. and Russia, but once in Moscow, the group was impressed with what they saw. “What a country,” said Ed Rossi, vice president of sales for Injen Technology. “It’s full of rich culture, history and majestic sights. Injen Technology ventured to Russia with a bit of skepticism due to the Crimea takeover. We had reservations about how Americans would be treated in light of our contradictory political stances, but the people of Russia were...
SEMA News—August 2014


Restoration Products and Trends

New Introductions and Featured Parts From the 2013 SEMA ShowThe restoration marketplace includes not only matching-number renovations of classic cars and trucks but also original-appearing vehicles that have been updated with modern running gear and comfort features. The restomod projects encompass a large portion of the vehicles that many shops now build, but there is also an abundance of nostalgia and traditional projects that call for period- and OE-correct components. On the following pages, we’ve assembled a listing of the restoration parts that were featured in the New Products Showcase at the 2013 SEMA Show. Also included are comments about restoration market trends by professionals who manufacture, distribute or use many of the products found on these pages.
SEMA News—August 2014

SEMA Spy Photos

Cadillac ATS-V, Land Rover Discovery Sport, ’15 Ford Mustang, and Dodge Challenger SRT8.
SEMA News—August 2014


8 Ways to Deal With Bad Online Reviews

While negative online reviews can be completely unsubstantiated, businesses must face a hard truth: The Internet never forgets. Without a detailed strategy in place for dealing with negative reviews, a thumbs-down from a customer—or a series of customers—can stay on the web forever and consequently erode profits forever.Indeed, according to a Harvard study released in 2011, a simple one-star ratings increase of Seattle restaurants on Yelp spiked a...
SEMA News—July 2014

By Joe Dysart

Retail Spotlight

Morris 4x4 Center Has Maintained a 30% Average Annual Growth Rate Since 2005Morris 4x4 Center is a pure-play Jeep parts and accessories Internet retailer—which accounts for 98% of all sales—and is housed in a 32,000-sq.-ft. facility in Pompano Beach, Florida, with 70 employees. It started as a 6,500-sq.-ft. warehouse complex with six units. Every few years, the company expanded into another unit. In November of this year, Morris will move again, this time into a 60,000-sq.-ft. facility.
SEMA News—July 2014

By Chad Simon

Three Tips for Using SEMA’s Professional Development Tools

A key to developing a motivated team is growing the talent that’s already in the pool. The goal of the SEMA Education Institute (SEI) is to lead the industry by offering a variety of tools to help members continue learning throughout every stage of their career paths.
SEMA Member News—July/August 2014

Three Tips for Using SEMA’s Professional Development Tools


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The Great California Street Rod Civil War

At the 1973 Street Rod Nationals (or so the story goes), rod builders Andy Brizio and Lil’ John Buttera got into a, shall we say, friendly discussion about which end of the Golden State produced the best street rods. Southern Californian Buttera ribbed Brizio, who was from South San Francisco, about how the Bay Area cars were “average” mechanically but were topped by outstanding paint jobs to make them seem more special. Brizio, in turn, said L.A. turned out trick show cars that couldn’t be driven very far. One thing led to another and (so the story goes) the discussion devolved into a “my new car will be better than your new car” challenge.
SEMA News—July 2014


By Drew Hardin
Photo Courtesy Petersen Archives

Web Suppliers

Online Tool-Building for Your BusinessIn many ways, developing a strong web presence has become a whole lot simpler. In other ways, it can be more confusing than ever.“With all the technology out there, websites are just easier to build now than they used to be,” said Bill Lundberg, product manager, automotive industry, for ARI (formerly 50 Below). “Local website designers have become abundant. Many designers still focus on the desktop version. Great website presence, however, relies on helping your customers on all types of devices and using the best tools for the job.”
SEMA News—July 2014

By Mike Imlay

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