Aftermarket Business

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Fast Facts

Breaking news from SEMA members, including the Coker Group, Champion Oil, Marx Group Advisors, ESAB-a member of the Colfax group of companies, Fox Factory Holding Corp., and more.
SEMA News—June 2014

INDUSTRY NEWS

Connectivity Is the Word

Integrating Wireless Technology Holds Boundless PotentialConnected-car technology continues to flourish in the mobile-electronics segment of the automotive aftermarket. Wi-Fi, smartphones and tablets now allow users to bring their apps and content into their vehicles and link wirelessly to onboard electronics, providing greater degrees of personalization.
SEMA News—June 2014

MOBILE ELECTRONICS
By Steve Campbell

Launch Pad Competition Returns for 2014

The SEMA Launch Pad competition, in which automotive innovators under the age of 40 showcase their business plans for marketing a product or service, has returned for 2014. Last year’s inaugural winner was Jonathan Mill for the E-Stopp, a pushbutton emergency brake and anti-theft device for custom vehicles. For the 2014 competition, the top 10 competitors will gather votes through the SEMA Facebook/YouTube voting platform. The top five individuals will then receive invitations to pitch their business ideas during a special event in front of an industry-fueled crowd at the 2014 SEMA Show.
SEMA News—June 2014

INDUSTRY NEWS

New SEMA Report Uncovers UTV Purchase Patterns

According to a SEMA study on the utility task vehicle (UTV) market, nearly 82% of UTV owners have purchased or plan to purchase equipment upgrades for their vehicles. This means that 410,000 households in the United States buy UTV accessories, with the average enthusiast spending $1,700 on parts. This means that 410,000 households in the United States buy UTV accessories, with the average enthusiast spending $1,700 on parts.

  
  
SEMA News—June 2014

INDUSTRY NEWS

The Hot-Rod Market

A Classic Segment, Still Growing StrongWho isn’t thrilled by the look and performance roar of a classic hot rod? Virtually synonymous with the earliest days of the automotive specialty-equipment industry, hot rodding never seems to grow old. In fact, the market segment has remained incredibly resilient, even in the face of the recently bumpy economy.
SEMA News—June 2014

BUSINESS
By Mike Imlay

Heard in the SEMAsphere: SEMAx Leaders

The Vehicle Technology Center (VTC) is more than an exhibit at the SEMA Show; it is a lab. It’s a social networking marketplace and a step into the future. “The VTC sessions bring together successful entrepreneurs and a wide spectrum of movers and shakers from both inside and outside the automotive specialty-equipment industry to offer valuable insights and ideas for members to create their own preferred futures,” said John Waraniak, SEMA vice president of vehicle technology. “Tim Cook, CEO of Apple, calls these people ‘wicked smart.’ I call these folks ‘SEMAx leaders.’ They are the multipliers and catalysts, the connectors and amplifiers. They challenge the status quo. They come together to collaborate, to share fresh ideas and to find inspiration. They are optimistic about our future. They believe SEMA’s best days lie ahead.”
SEMA News—June 2014

VEHICLE TECHNOLOGY
By John Waraniak

Hot-Rod Products

Performance Is PremiumHot rods are at the heart of the automotive specialty-equipment industry. From the dry-lakes racers that flourished after World War II to the modern musclecars rolling out today’s factories, improved performance has always been at a premium. The New Products Showcase at the 2013 SEMA Show featured dozens of innovative introductions as well as featured products from performance companies throughout the industry.
SEMA News—June 2014

HOT ROD ALLEY PRODUCTS

Recruiting Via the Web

Even Easier With a New Crop of Tools With technology’s relentless evolution, businesses have a fresh crop of digital tools that they can use to pinpoint hot recruiting prospects in cyberspace and grab la crème de la crème before they get away. Social-media sniffers, mobilized career websites and video interviewing have all received major upgrades in the past year, making it even easier for businesses to snag prime candidates.
SEMA News—June 2014

INTERNET
By Joe Dysart

Mobile-Electronics Products

Powerful Accessories That Boost Vehicle Efficiency and FunctionalityNew, more advanced electronic features are added to vehicles each year, both from the automakers and from specialty-equipment companies. No wonder that some of the most sought-after innovations were displayed in the Mobile Electronics section of the New Products Showcase at the 2013 SEMA Show. From navigation consoles to rearview cameras and from vehicle-tracking devices to some of the world’s loudest horns, the aisles were replete with entertainment, information and connectivity devices—along with the power cells, chargers and batteries to run them.
SEMA News—June 2014

MOBILE ELECTRONICS & TECHNOLOGY PRODUCTS

SEMA Search Is on the Way!

It’s been quite a year for SEMA on the technology front. Just last May, the SEMA Data Co-op (SDC) went live for the first time with a fully functioning Product Information Management System. Since that time, more than 300 industry suppliers have engaged with the SDC to gather, validate, store and distribute their product data to more than 350 data receivers—a number that is growing every week. In order to eliminate as many roadblocks to data distribution as possible, the SDC is providing free unlimited data exports to all SEMA-member receivers, along with proactively helping suppliers improve their data sets with expert Help Desk services and powerful, online, do-it-yourself data-management tools.
SEMA News—June 2014

BUSINESS TECHNOLOGY
By Jon Wyly

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