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Previewing Selected New Products You’ll See at the 2014 SEMA Show

The SEMA Show is all about innovation and creativity. For a taste of what’s coming at the 2014 event, check out the more than 70 new products previewed here. During the Show on November 4–7, 2014, head to the upper level of South Hall for a look at the New Products Showcase in the Las Vegas Convention Center.    
SEMA News—October 2014

NEW PRODUCTS

MUST-SEE Seminar: Television Marketing

Experts Counsel Industry on the Hurdles and Benefits Any media outlet—print, the Internet, radio, billboards and more—can be used to market the businesses of automotive aftermarket companies. But there may be none that offers the reach and cost-per-thousand (CPM) advantages of television. To help manufacturers, retailers, installers and even warehouse distributors learn about the benefits, perceived hurdles and costs of TV marketing, the SEMA Show will present a super-session seminar entitled “Understand and Maximize Investments in Automotive TV Programming.” The event will be presented Monday, November 3, (the day before the official opening of the SEMA Show) from 3:00 p.m.–4:00 p.m. in room N258 adjacent to the North Hall of the Las Vegas Convention Center.
SEMA News—October 2014

EDUCATION

By Steve Campbell

Fast Facts

Breaking news from SEMA member companies, including Hastings Manufacturing, J&L Marketing, Flaming River Industries, Kit Car Builder, The Hybrid Shop, Drake Automotive Group and more.
SEMA News—October 2014

INDUSTRY NEWS

Open for Business

The SEMA Garage is officially open and ready for business. After months of planning and renovation, SEMA recently held a party to introduce the SEMA Garage to the automotive industry. Many were able to see firsthand such features of the Garage as the photo cove, 3-D printer, training center and emissions lab. The Garage has been so well received and generated such interest that media from New York to Los Angeles are taking notice, and the SEMA Garage is making headlines.
SEMA News—October 2014

REQUIRED READING

SPY PHOTOS

GM Duramax Turbo Diesel, Dodge Charger SRT Hellcat, ’16 Chevy Camaro and Dodge Challenger SRT8
SEMA News—October 2014

INDUSTRY NEWS

Web Analytics Update

The Latest Tools for Getting the Most From Your Web and Social-Media MarketingBusinesses looking to evaluate the return on their efforts in web and social-media marketing can take heart: There are scores of analytical tools available that can precisely show them how well their campaigns are doing. In social media, those just getting started in analytics would do well to check out Hootsuite. A powerful social-media dashboard that allows users to manage all of their postings and other activities on all the major social-media networks, Hootsuite is also packed with a wide variety of analytical tools that show how well you’re doing on social media.
SEMA News—October 2014

INTERNET

By Joe Dysart

SEMA Show Events to Increase Export Opportunities

Nearly 25% of buyers attending the SEMA Show reside outside the United States. Show attendees are invited to participate in three interactive sessions regarding emerging international markets where top specialty-equipment distributors and retailers will discuss business challenges and opportunities and identify the best-selling products for street-performance, off-roading and other growing niches.
SEMA News—October 2014

INDUSTRY NEWS

A Tax Benefit for Your Exports

In the past, the creation of an Interest-Charge Domestic International Sales Corporation (IC-DISC) has allowed U.S. manufacturers from a number of industries to greatly reduce the amount of tax paid on their exports—and the automotive industry has been no exception. For example, tax specialist alliantgroup recently helped one company that produces LED lights for a variety of motor vehicles receive $235,600 in tax savings on their exports. Another company that creates fabrics and composites for automotive applications was eligible to receive $539,000 in tax dollars for its IC-DISC.
SEMA News—October 2014

INTERNATIONAL

Installers Compete in Inaugural Wrap2Wrap Battle at the 2014 SEMA Show

3M has challenged all graphics experts to showcase their talents using 3M Wrap Film Series 1080 and face off in the Wrap2Wrap Battle. Installers began competing in online knockout rounds in August, and two finalists will go head-to-head, Thursday, November 6, at the 2014 SEMA Show.
SEMA News—October 2014

INDUSTRY NEWS

Digital Lizard Offers Discounted Printing Services to 2014 SEMA Showgoers

Digital Lizard is offering 2014 SEMA Show exhibitors and attendees 20%–50% off of printed materials. As an official SEMA Show partner, Showgoers will benefit from lowered costs and on-site customer service at the Show.Exhibitors can send files directly to Digital Lizard, and the company will print the job for the event and even deliver materials to their Show booths. They can do this within hours, ensuring that exhibitors have the amount of handouts, fact sheets and other materials required for the entire Show
SEMA News—October 2014

INDUSTRY NEWS

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