ACES

Syndicate content

A Picture Is Worth…

You’re probably thinking, yeah, I know…a thousand words, right? Well, that certainly still holds true, but a picture is also worth hundreds, thousands, even tens of thousands of sales in today’s marketplace. In case you haven’t noticed, today’s consumers are now demanding what could almost be called a sensory overload of visual information as they make decisions about where to spend their money. It’s all about quick, informative features and benefits, easy-to-consume product details, and pictures, pictures, pictures. And don’t forget videos! Videos showing installation, product features and function, performance and more are rapidly becoming the norm and are very influential in consumer decision-making. Add to this list things such as PDFs of installation instructions, schematics, warranty information and more to round out this new standard of excellence in presenting your products. No longer do you need to have just an image library; it’s all about managing all this stuff we now call “digital assets.”

SEMA News—August 2013

BUSINESS TECHNOLOGY
By Jon Wyly

A Picture Is Worth…

Jon WylyYou’re probably thinking, yeah, I know…a thousand words, right? Well, that certainly still holds true, but a picture is also worth hundreds, thousands, even tens of thousands of sales in today’s marketplace.

Finding Profit in Clean Data

About this product:

As the co-founder and current chairman of SEMA’s Business Technology Committee (BTC), Bob Moore is also a tireless advocate for the use of standardized data and building a shared data system. He has been working in the automotive aftermarket since 1976 and is a partner with Jerry McCabe in J&B Service, a consulting company that specializes in the automotive specialty-equipment market.

SEMA Members may get this content for free!

Regular Price:

$1.99

Learn ACES Terminology to Maximize Sales Opportunities

The SEMA webinar series provides on-demand information in hour-long sessions that cover a range of topics designed to help specialty-equipment professionals improve their business operations. Members have the added benefit of making the program fit their schedules by tuning into the live broadcasts or downloading past webinars.

The latest SEMA webinar entitled, “Getting Your Data House in Order: Application Data Standards,” was led by Gigi Ho, founder of Digital Performance Inc.

BTC - Why is This Stuff Important

Manufacturers who've taken the time to get their data into industry-standard formats (and WDs, jobbers and retailers who are able to receive industry standard data) are experiencing company-wide benefits. Here are just a few:

Aftermarket Data Standards - Data Standards Definitions and Resources

The industry is quickly moving to standardized data and the benefits are clear: increased sales, fewer returns, improved product exposure and faster turn-around. Good product information allows everyone to sell more parts!

- PIES (Product Information Exchange Standard)

PIES are Product Information Exchange Standards. The standard was established to define the attributes of the automotive products. These attributes include, but are not limited to: brand ID, description, price, dimensions, weights, NAFTA, UPC and HAZMAT. This is a living standard.

Add to calendar