Market Snapshot

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Study Finds New-Vehicle Sales to Peak in 2014

The number of vehicles on the road is expected to increase steadily in the future, according to a recent Center for Automotive Research (CAR) report. New-vehicle sales are forecast to hit bottom this year, then peak at 16.8 million in 2014.

Jeep Wrangler is Best-Selling SUV First Half of '09—See the Rest Here

The Jeep Wrangler was the best-selling SUV from January to June 2009. Dive in to a breakdown of light-truck market sales to see what people are driving and the potential for specialty-equipment sales for light trucks, CUVs and SUVs.

SEMA, Center for Automotive Research Outline Specialty-Equipment Industry's Future

Take one hour on Monday, September 17, to participate in the SEMA webinar, “Major Determinants of U.S. Automotive Demand: Factors Driving the U.S. Automotive Market.” This is your chance to learn more about the major economic drivers of the U.S. automotive market and their potential impact on the specialty-equipment industry.

CAR Study: "Gasoline Prices Drive Powertrain Technologies"

The automotive industry has shifted for good. “Get used to the changing, the fluctuation, fragmenting markets, more niches, smaller and smaller model runs, more vehicles on fewer platforms. Those are all part of our future,” said John Waraniak SEMA Vice President of Vehicle Technology John Waraniak during a recent SEMA webinar.

However, with the shift, Waraniak feels that real opportunities have emerged, and specialty-equipment companies are poised to reap the benefits of change. “That’s where you as innovators and entrepreneurial companies thrive. You can bring [products] to market much faster; your product lifecycles are two to three times faster than the OEM side of the industry," he said.

Ford's Win-Win Opportunity for Specialty-Equipment Business and Dealerships

The Ford Licensed Accessories Program offers qualified SEMA members the chance to boost sales of their products through Ford dealerships.

Good News for Industry: Consumer Demand Highest Since Early '08

The SEMA Consumer Demand Index has risen for the third consecutive month and is at its highest point since early 2008, signaling great news for the specialty-equipment market.

July’s Consumer Demand Index now Available

The SEMA Consumer Demand Index has risen for the third consecutive month and is at its highest point since early 2008, signaling great news for the specialty-equipment market.

Help Shape SEMA Market Research Program

In an effort to better serve members, SEMA is assembling a task force to help identify ways to provide more value through its market research.

Customizing for Both Enthusiasts and the Mainstream

As consumers become increasingly accustomed to having the products they buy tailored specifically to them, the demand for customized vehicles will grow. What role can restyling play as the trend continues? Read more here.
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