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Pain at the Pump Won’t Deter Truck and SUV Enthusiasts

Truck and SUV enthusiasts remain unfazed by gas prices, according to a survey of truck, off-road and SUV enthusiasts at the 2009 SEMA Show. Most surveyed said they were "not at all likely" to get rid of their big vehicle even if gas prices rise.

Consumer Demand Rises for Off-Road Products

The January 2010 SEMA Consumer Demand Index for Performance Products and Accessories (formerly PADI) is now available for download at www.sema.org/research/padi.

More Than 500 Enthusiasts Spread Top Trends from 2009 SEMA Show

SEMA and Ford coordinated on the Enthusiast Opinion Leader Research Program at the 2009 SEMA Show, asking more than 500 enthusiasts to report on interesting products and trends to social media sites like Facebook and Twitter.

Majority of Industry Manufacturers, Distributors and Retailers Forecast Flat Sales

Forty-one percent of manufacturers and 44% of retailers expect business to stay flat in 2010, compard with the same period last year.

Top Tire and Wheel Industry Trends for 2010

No single element can change a car or truck's look like a set of wheels and tires, which makes it the first purchase for many enthusiasts. Learn more about changing trends in rolling stock for this year.

2011 Mustang Gets a 5.0-Liter Dose of Old-School

Ford plans to re-introduce its 5.0L V8 in the 2011 Mustang GT, offering an update to the iconic engine with increased horsepower and fuel economy.

SEMA Report: Manufacturers Optimistic, Retailers Cautious Headed Into 2010

The SEMA Financial Benchmarking Report is a new program that allows your company to benchmark key sales performance indicators against industry averages. Three reports are available, one each for manufacturers, WDs and retailers.

Which Cars and Trucks Will Be Most Accessorized Next Year?

See which cars and trucks the industry selected as most accessory-friendly for 2010.

Consumer Demand for Industry’s Products on the Rise

SEMA’s Consumer Demand Index rose six points in December, reversing a two-month decline and showing increased consumer interest in the industry's products.

Fuel Efficiency and Green Emerge as Key Themes of Auto Show Season

Auto show season is in full swing and the early themes focus on fuel efficiency and green technology.
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