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STUDY SHOWS WHY DRIVERS ARE GOING TO XENON LIGHTING

A new study reports that safety is a major reason why consumers consider and purchase Xenon or High Intensity Discharge (HID) headlights on their automobiles.

The research was conducted by Brand-Aid Consulting of Wrentham, Massachusetts. In conjunction with R.L. Polk registration data, Brand-Aid surveyed 400 people who drove 2003–2005 model-year vehicles. Two hundred of the owners drove Xenon-equipped vehicles, while the other half drove vehicles with halogen lighting.

CLICK HERE TO SEE WHICH PICKUPS CONSUMERS ARE MOST SATISFIED WITH

A study released by the automotive consulting firm AutoPacific Inc. summarizes the results of its 2007 model-year vehicle-satisfaction research. AutoPacific’s Vehicle Satisfaction Award (VSA) is an industry benchmark for objectively measuring how satisfied an owner is with their new car or light truck. Vehicle satisfaction may be an indicator of what vehicle buyers may buy in the future.

A SIMPLE TIP FOR CREATING EFFECTIVE ADS

One word forces you to talk about the most important person in your marketing equation: the prospect. It's the most important word you can use in your advertising, promotional copy and sales scripts, according to Larry Mersereau, a small-business consultant, speaker and author in the field of marketing and promotion. He says that too many marketers talk about themselves or their wonderful product. They want their prospects to know about their awards, and they want their prospects to know what they look like.

IS YOUR METAL DIRTY? NEW PROCESS HELPS DETECT

Textron Inc. is now seeking licensing agreements for its latest surface-contamination detection system that enables accurate, automated, inline inspection of metallic and composite panels prior to bonding, coating, painting or welding operations. It says that the technology is currently used for real-time, in-process panel inspection at a leading U.S. aircraft manufacturer, where detecting surface contamination before subsequent operations has resulted in lower scrap and rework cost and improved customer satisfaction.

WHO IS USING THE INTERNET?

Approximately 71% of U.S. consumers are using the Internet today, according to data from the Pew Internet & American Life Project. Nearly the same numbers of men versus women are using the Internet, but the age groups that are now going online is skewed toward younger demographics. According to the data, 87% of consumers aged 18–29 use the Internet, but 83% of the consumers aged 30–49, 65% between 50–64 and 32% of those over 65, are now going online. In other words, consumers under 50 years old are typically using the Internet.

NUMBER OF E85 STATIONS GROWS 61%

The number of E85 refueling locations across the United States now exceeds 1,200, according to the National Ethanol Vehicle Coalition (NEVC). The Renew E85, LLC station at 1440 Horicon Street in Maryville, Wisconsin, is one of the newest E85 stations and put the total number of E85 fueling sites over 1,200. 

WHAT NEW-VEHICLE BUYERS REALLY WANT

What characteristics are most important to new-vehicle buyers? Recent data from the automotive consulting firm AutoPacific shows that overall reliability and durability tops the list of characteristics new-vehicle buyers are looking for when making their automotive purchases. In their Future Vehicle Study, AutoPacific sent out its survey to new-vehicle buyers to find out what features, characteristics and types of vehicles they look for in their current and future vehicle purchases.

GOING INTO PRODUCTION: THESE VEHICLES TRAVEL BY LAND AND SEA

Two production-ready amphibious vehicles are planned for introduction in the United States in 2009, according to UK-based Gibbs Technologies, who is forming three new companies to produce and market its vehicles in North America. Quadski, an all-terrain vehicle, will be manufactured and sold by Gibbs Sports Amphibians. Aquada, a vehicle that combines the handling of a sports car with an ability to travel at more than 30 mph on water, will be built and marketed by Gibbs Amphibians.

J.D. POWER SAYS THESE VEHICLES HAVE “HIGHEST INITIAL QUALITY”

The Initial Quality Study (IQS) released by J.D Power and Associates each year measures vehicle quality at 90 days of ownership. Problems experienced by vehicle owners are separated into two categories: quality of design and quality of production (defects and malfunctions).

“Over the past 20 years, the automotive industry has improved in quality at a rate of 6% per year on average—a 20-year improvement rate of more than 120%,” the report states, adding that every seven to eight years, problem counts have been reduced by 50%.

TOP 10 VALUE-RETAINING VEHICLES

SEMA research has shown that 83% of new-vehicle buyers agree that their vehicles should represent good investments. Consumers want their vehicles to retain value and may make their future purchase decisions partly based on this factor. With this in mind, CarGurus (www.cargurus.com), an automotive community offering consumers pricing information on new vehicles, assembled its list of the 10 best and 10 worst vehicles in terms of retention value.

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