Market Snapshot

Syndicate content

STUDY SHOWS WHY DRIVERS ARE GOING TO XENON LIGHTING

A new study reports that safety is a major reason why consumers consider and purchase Xenon or High Intensity Discharge (HID) headlights on their automobiles.

The research was conducted by Brand-Aid Consulting of Wrentham, Massachusetts. In conjunction with R.L. Polk registration data, Brand-Aid surveyed 400 people who drove 2003–2005 model-year vehicles. Two hundred of the owners drove Xenon-equipped vehicles, while the other half drove vehicles with halogen lighting.

IS YOUR METAL DIRTY? NEW PROCESS HELPS DETECT

Textron Inc. is now seeking licensing agreements for its latest surface-contamination detection system that enables accurate, automated, inline inspection of metallic and composite panels prior to bonding, coating, painting or welding operations. It says that the technology is currently used for real-time, in-process panel inspection at a leading U.S. aircraft manufacturer, where detecting surface contamination before subsequent operations has resulted in lower scrap and rework cost and improved customer satisfaction.

CLICK HERE TO SEE WHICH PICKUPS CONSUMERS ARE MOST SATISFIED WITH

A study released by the automotive consulting firm AutoPacific Inc. summarizes the results of its 2007 model-year vehicle-satisfaction research. AutoPacific’s Vehicle Satisfaction Award (VSA) is an industry benchmark for objectively measuring how satisfied an owner is with their new car or light truck. Vehicle satisfaction may be an indicator of what vehicle buyers may buy in the future.

WHO IS USING THE INTERNET?

Approximately 71% of U.S. consumers are using the Internet today, according to data from the Pew Internet & American Life Project. Nearly the same numbers of men versus women are using the Internet, but the age groups that are now going online is skewed toward younger demographics. According to the data, 87% of consumers aged 18–29 use the Internet, but 83% of the consumers aged 30–49, 65% between 50–64 and 32% of those over 65, are now going online. In other words, consumers under 50 years old are typically using the Internet.

WHAT NEW-VEHICLE BUYERS REALLY WANT

What characteristics are most important to new-vehicle buyers? Recent data from the automotive consulting firm AutoPacific shows that overall reliability and durability tops the list of characteristics new-vehicle buyers are looking for when making their automotive purchases. In their Future Vehicle Study, AutoPacific sent out its survey to new-vehicle buyers to find out what features, characteristics and types of vehicles they look for in their current and future vehicle purchases.

JUNE SALES EXPECTED TO SHIFT

According to Ward's Auto, light-vehicle sales for the month of June are expected to fall 1.2%, averaging 57,537 units on each of 27 days. This is compared to 56,839 units during 26 days in June of 2006. The Ward's Auto article states that on a volume basis, sales should hit 1,534,650 units, a 38,687-unit increase over last year's 1,495,963, due to buyers seeking out model-year clearance bargains.

DEMAND FOR AUTOS REBOUNDS

After falling for two months in a row, consumer demand for new automobiles rebounded 3% in May, with 17% of all U.S. households saying that they are very (8%) or somewhat (9%) likely to purchase or lease a new automobile within the next six months (versus 14% who were likely to purchase or lease a new automobile in April), according to TechnoMetrica Market Intelligence.

TOP 10 VALUE-RETAINING VEHICLES

SEMA research has shown that 83% of new-vehicle buyers agree that their vehicles should represent good investments. Consumers want their vehicles to retain value and may make their future purchase decisions partly based on this factor. With this in mind, CarGurus (www.cargurus.com), an automotive community offering consumers pricing information on new vehicles, assembled its list of the 10 best and 10 worst vehicles in terms of retention value.

INTERIOR LIGHTING NEW PERSONALIZATION TREND?

New-vehicle buyers are increasingly demanding customized vehicle interiors that make their vehicles feel uniquely theirs, according to a recent WardsAuto.com article. The trend spans newly licensed “Echo Boomers” to well-experienced baby boomers. However, the latter is more concerned with comfort while the former want different interior colors for their personalization needs, commented Erich Merkle, IRN Inc. director of forecasting, in the WardsAuto.com article.

TOP 10 SELLING CARS AND LIGHT TRUCKS REVEALED

Gasoline prices continuing to hover well over $3 per gallon helped to entice more U.S. drivers to buy more cars than light trucks last month. In fact, May 2002 marked the last time cars outsold light trucks. Of the 1,555,374 new light vehicles sold in May, 778,651 were cars and 776,723 were light trucks.

Add to calendar