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WHY KEEPING YOUR CUSTOMERS SATISFIED CAN ENSURE REPEAT BUSINESS

How you handle the business when you get it is at least as important as bringing it in, in the first place. If you don’t deliver a positive experience, meaning that you deliver all you promised and then some, customers are going to be disappointed, according to a recent article by Larry Mersereau, small business consultant, speaker and author in the field of marketing and promotion.
 
He notes that disappointed customers can do a number of things:

HYBRID SALES TO REACH RECORD LEVELS, SAYS J.D. POWER

Hybrid vehicles are on course to achieve record sales in 2007, increasing by 35% compared with 2006, according to the “J.D. Power and Associates 2007 U.S. Hybrid Vehicle Forecast Second Quarter Update.”

A SIMPLE APPROACH TO SIX SIGMA—HOW YOU CAN BENEFIT

The concept of Six Sigma has been applied to many big businesses as a way to improve business processes, and several of these companies report substantial cost savings as a result. You can find out more about Six Sigma by downloading a series of SEMA webinars by going to www.sema.org/webinars and searching under archived webinars. In addition, the following article below, written by the National Federation of Independent Businesses, gives a simple example to help understand the basic approach to applying Six Sigma to your business.

WILL THE NEW CHRYSLER LIFETIME POWERTRAIN WARRANTY AFFECT YOU?

Chrysler recently announced that it would extend its powertrain warranty from the three-year/36,000-mile Basic Limited Warranty to a new Lifetime Powertrain Warranty. The new Chrysler Lifetime Powertrain Warranty applies to most new Chrysler, Jeep and Dodge vehicles purchased from dealer inventory and delivered on or after July 26, 2007. With a lifetime warranty, will more consumers purchase Chrysler vehicles? In a recent survey of new-vehicle buyers, vehicle warranty ranked 13 among the top 52 characteristics important to consumers when shopping for a new vehicle. 

TWIN-INJECTION ENGINE ONE OF THE 10 BEST, SAYS WARDS

According to a recent WardsAuto.com article, when Toyota Motor Corp. introduced its 3.5L, DOHC V6, 2GR-FSE, many eyebrows were raised. The reason? The engine would be the first to combine direct-injection gasoline (DIG) fueling with conventional port fuel injection (PFI). The engine was launched in the 2006 Lexus IS 350, and has won two consecutive Ward’s 10 Best Engines awards.

NUMBER-ONE SELLING CAR GETS PRICE CHANGE

Toyota Motor Sales, U.S.A., Inc., announced manufacturer’s suggested retail prices (MSRP) for its 2008 Camry and Camry Hybrid.

The gas version carries over unchanged for the 2008 model year with a price increase of $100 for each grade. The weighted average of the increase represents 0.4% across all grades. The base MSRP for the 2008 Camry sedan ranges from $18,570 for the four-cylinder engine and five-speed manual transmission to $28,120 for the premium XLE grade with a V6 engine and six-speed automatic transmission.

VEHICLE REGISTRATIONS AMONG ETHNIC GROUPS GROW, SAYS R.L. POLK

New-vehicle registrations among ethnic groups increased by nearly 11% from 2003–2006, according to data released by R. L. Polk & Co. Hispanics, Asians and African Americans are represented in the category. Polk also reports non-ethnic new-vehicle registrations are down 7% for the same timeframe.

CONSUMERS PAY PREMIUM FOR USED DIESELS

Consumers are paying more money for the diesel option of a used vehicle than what that option originally cost new, according to a recent AutoWeek article. For example, the cost of the diesel option for the 2005 Mercedes E320 CDI sedan was $1,000, but the cost of this option rose to $2,500, according to Black Book used-vehicle price guide reports. The article notes that the reason for this lies in the fact that consumers want fullsize car and trucks with better fuel economy.

ACTIVE CONSUMERS BUYING MORE RECREATIONAL VEHICLES

The motorized recreational vehicle (RV) and non-motorized or “towable” RV market, hindered by a slow economy, is expected to pick up speed over the next five years, growing 5% and reaching $15.9 billion, according to “Recreational Vehicle Manufacturing in the U.S.”, a new report from market research publisher SBI.

WHAT CARS ARE BUYERS MOST INTERESTED IN? CLICK HERE

Kelley Blue Book recently revealed the most-researched new cars on its website during the first half of 2007. Information was collected among more than 70 million unique visitors to www.kbb.com.  Consumers typically turn to Internet sites to research products, in this case new cars, prior to making their purchases. Highly researched vehicles, therefore, typically translate into top-selling vehicles.

 

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