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Selling in High Volume—Top Products for the 4-Cylinder Crowd

According to SEMA research, six of the top 10 best-selling engines are either four- or five-cylinders, spread across a wide range of top-selling models. This consistency helps specialty-equipment manufacturers reduce downstream costs.

Social Media Digest—Looking Into Where Enthusiasts Spend Their Time

Social networking websites and forums provide enthusiasts with a car club-like experience in a virtual medium and allow for both general and dedicated conversation to individual makes and models.

Accessories or Performance Parts: Report Shows What Pickup Owners Buy Most

Fullsize-pickup owners spend an average of $1,800 on their trucks, outspending their midsize counterparts who typically purchase about $835 on parts and accessories.

Top SUVs Sold and How Enthusiasts Modify Them

New SUV sales in 2008 were down 39% from 2007, but the sport-utility segment is still relevant to the specialty-equipmennt industry.

Modern Domestic Muscle: Highest in Consumer Interest

Consumer interest in the new Camaro, redesigned Mustang and Dodge Challenger indicate that buyers haven't given up on Detroit.

SEMA Manufacturers More Optimistic About Market

Specialty-equipment manufacturers are more optimistic about summer business than either retailers or distributors.

Reader Feedback: Compact Vehicle Article Revisited

Readers wanted to know more about the distribution of compact car registrations throughout the United States. SEMA Research has followed up with additional insight.

Electric Cars—The Next Big Thing for Specialty Equipment

Ready or not, electric cars are poised to take the automotive market by storm. The auto industry wants to have 1 million plug-ins on U.S. roads by 2015.

Which States Have the Most V8s?

If you cater to V8 enthusiasts, are you targeting the right markets?
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