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Kelley Blue Book Names Most Researched New Vehicles for First-Half of 2009

Kelley Blue Book, www.kbb.com, recently announced the results of the latest analysis by Kelley Blue Book Market Intelligence of the top 20 most-researched new vehicles for the first half of 2009.

Eliminate Guesswork with SEMA's Aftermarket Industry Benchmarking Program

SEMA recently launched the Aftermarket Industry Program to provide SEMA members with financial data measure and track operational goals and financial performance.

Top 10 New Performance Racing Products

ECU tuners, exhaust wrap and in-car video recorders were among the new performance racing products most popular with buyers at the 2008 SEMA Show.

Rod and Custom Niche Grows 20% From 2004 Through 2008

Despite reports of a down economy and economic woes, the hot-rod market is alive and well.

Chevrolet Camaro Market—Mini Report Introduction

The Camaro has been one of the most popular enthusiast vehicles since its introduction as a 1967 model. This mini-report prepared by the SEMA Research and Information Center provides a snapshot look at Camaro enthusiasts.

Selling in High Volume—Top Products for the 4-Cylinder Crowd

According to SEMA research, six of the top 10 best-selling engines are either four- or five-cylinders, spread across a wide range of top-selling models. This consistency helps specialty-equipment manufacturers reduce downstream costs.

Accessories or Performance Parts: Report Shows What Pickup Owners Buy Most

Fullsize-pickup owners spend an average of $1,800 on their trucks, outspending their midsize counterparts who typically purchase about $835 on parts and accessories.

SUV and CUV Sales on the Rise

Crossover utility vehicles have outsold SUVs more than 3-to-1 since the beginning of the year, creating a unique opportunity for specialty-equipment manufacturers.

Top of Mind Consumer Purchase Plan Trend—PADI Comparison

Trends from December 2008 to May 2009 show that more consumers are thinking about buying wheels, tires and suspension products then accessories or performance parts.

Social Media Digest—Looking Into Where Enthusiasts Spend Their Time

Social networking websites and forums provide enthusiasts with a car club-like experience in a virtual medium and allow for both general and dedicated conversation to individual makes and models.

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