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Restylers Use Nontraditional Avenues During Bumpy Times

With the major slowdown of the new-car market, some restylers are finding additional revenue through opportunities they may have overlooked during more fruitful times.

The Top 10 New Performance Street Products from the 2008 SEMA Show

Gauges, ECU tuners and fuel injection products were among the new performance street products most popular with buyers at the 2008 SEMA Show.

Kelley Blue Book Names Most Researched New Vehicles for First-Half of 2009

Kelley Blue Book, www.kbb.com, recently announced the results of the latest analysis by Kelley Blue Book Market Intelligence of the top 20 most-researched new vehicles for the first half of 2009.

Eliminate Guesswork with SEMA's Aftermarket Industry Benchmarking Program

SEMA recently launched the Aftermarket Industry Program to provide SEMA members with financial data measure and track operational goals and financial performance.

Top 10 New Performance Racing Products

ECU tuners, exhaust wrap and in-car video recorders were among the new performance racing products most popular with buyers at the 2008 SEMA Show.

Selling in High Volume—Top Products for the 4-Cylinder Crowd

According to SEMA research, six of the top 10 best-selling engines are either four- or five-cylinders, spread across a wide range of top-selling models. This consistency helps specialty-equipment manufacturers reduce downstream costs.

Social Media Digest—Looking Into Where Enthusiasts Spend Their Time

Social networking websites and forums provide enthusiasts with a car club-like experience in a virtual medium and allow for both general and dedicated conversation to individual makes and models.

Accessories or Performance Parts: Report Shows What Pickup Owners Buy Most

Fullsize-pickup owners spend an average of $1,800 on their trucks, outspending their midsize counterparts who typically purchase about $835 on parts and accessories.

Enthusiasts Purchase More Used Pickup Trucks

Sales of new fullsize trucks may be down, but 64% of enthusiasts surveyed by SEMA said they bought their truck used—and spent on average more than $2,000 on performance parts and accessories.

Rod and Custom Niche Grows 20% From 2004 Through 2008

Despite reports of a down economy and economic woes, the hot-rod market is alive and well.
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