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Follow eCataloging Standards to Reduced Costs, Increased Sales

Learn the basics of standardized retail product eCataloging formats and sections of the data standards (Aftermarket Catalog Exchange Standard and Product Information Exchange Standard) in easy-to-understand layman’s terms during the SEMA webinar, "Business Efficiency 101: Using Product Information to Increase Sales, Boost Image and Reduce Costs".  

Get Cash to Help Pay Off Those Student Loans

Are you a recent college graduate with outstanding student loans working for a SEMA-member company? If so, SEMA can help you pay back those student loans through the SEMA Loan Forgiveness Program. In 2008, 100% of all loan forgiveness applicants received a minimum of $1,000 toward their student loans. To learn more about the qualifications and to apply online for the SEMA Loan Forgiveness Program, go to  

The deadline is April 1, 5:00 p.m. (PST).

Next Week's Webinar: Social Media—A New Way to Take Your Business to the Top

Learn several ways that the right marketing plan can increase your company's website traffic. Presenter Aaron Kahlow, chairman and founder of Online Marketing Summit and managing partner of Business Online, will show you the best practices in search engine optimization (SEO), web analytics and social media (Web 2.0) to build a winning online marketing plan.

Kahlow has delivered more than 170 seminars nationwide and is frequently quoted by online marketing publications.

Tap Into Your SEMA-Member Benefits—Business Tools You Can Use Now

In these tough economic times, it is important to remember that SEMA has an array of benefit programs designed to help its members succeed. Your SEMA membership involves more than the benefits of the annual SEMA Show, and there is no better time than now to take advantage of potential savings and to put your money where it belongs—back into your business.

Last Chance to Market Your Business to Industry Decision Makers

The March 2009 issue of SEMA News will now include the updated 2009 SEMA Membership Directory. Additionally, the 2009 SEMA Membership Directory will be viewable throughout the year at

Discover the Latest Vehicle Technology That Will Impact Your Business

Vehicle technologies continue to shape the specialty-equipment industry with the breakthrough of advanced products. SEMA’s most recent completed webinar, “Telematics: Vehicle Technology That Will Impact Your Business,” presented by Derek Kaufman, president of C3 Network Inc., explores telematics and how it could affect the way your business moves forward in a technologically advancing industry.

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