Business Tools

The SEMA Data Co-op (SDC) has announced completion of its beta phase and has now gone into production mode with the newly developed Product Information Management System (PIMS).

In today’s market, competition for a dealer’s business can be stiff and selling to vehicle dealers can be challenging. It stands to reason that to be successful, your company needs to excel and differentiate itself from the pack.

SEO is critical to the success of your business, given that websites not optimized for search engines are generally much less trafficked—and often all but forgotten.

Overseas markets are increasingly lucrative for SEMA members. But pitfalls await the inexperienced.

Generate buzz for your products and services by participating in the 2013 SEMA News Product and Catalog Showcase featured in the June issue of SEMA News.

Are you hunting for a new job? The “Positions Available” section in the SEMA Member Classifieds lists more than 50 job openings around the country.

Thirty-three manufacturers—the best attendance in several years—showed up to measure the redesigned ’14 Toyota Tundra during last week's SEMA Measuring Session at the Toyota Warehouse in Gardena, California. With three different models on display—the all-new premium 1794 Edition, SR5 and Limited—manufacturers extracted the specs they needed to develop aftermarket parts for the pickup that is sure to be a hit among enthusiasts.



Social media is now a serious player in employee recruitment, in many cases significantly reducing the cost per hire for companies while simultaneously bringing in higher-quality talent, according to many recruiters.

Generate buzz for your products and services by participating in the 2013 SEMA News Product and Catalog Showcase featured in the June issue of SEMA News.