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QR Code Marketing: Proven Tactics to Capture Today's Customers

Businesses with a significant demographic skewed toward “hipper,” generally younger tech users—people who like to stay on the edge of what’s happening digitally—should take a serious look at QR code marketing.

Job-Hunting? Top Automotive Jobs Here

Are you hunting for a new job? The “Positions Available” section in the SEMA Member Classifieds lists more than 50 job openings around the country.

Media Highlights Industry's Leading Innovators

The message is clear: Automotive customization is thriving, and American-based businesses are at the forefront of product technology and innovation for the industry.

Video: Richard Petty Talks SEMA Show Builds, Petty Garage

Nicknamed The King, NASCAR Hall of Famer Richard Petty stopped by to visit with Dennis Pittsenbarger, host of Discovery Channel’s “Highway to Sell,” to talk about the Petty’s Garage and Victory Junction.

E-mail Marketing—Still the ROI Champion

While digital marketing seems to always have its own version of the “It Girl” each year, one thing has remained constant for 30 years: E-mail is still the new sexy.

Job-Hunting? Top Automotive Jobs Here

Are you hunting for a new job? The “Positions Available” section in the SEMA Member Classifieds lists more than 50 job openings around the country.

Register for December's 2015 Chevy Colorado 4WD Measuring Session

SEMA Manufacturing Members: Set a date and time to access the 2015 Chevy Colorado 4WD LT Crew Long Box at the SEMA Garage during the month of December.

How to Quickly Turn Around Your Product Prototypes

New products shape the automotive specialty-equipment industry, and companies that get their innovations to market earliest have the best chance for success.

Job-Hunting? Top Automotive Jobs Here

Are you hunting for a new job? The “Positions Available” section in the SEMA Member Classifieds lists more than 50 job openings around the country.

Journalists: Register for SEMA Media Trade Conference Here

Journalists: Sign up to participate in private, uninterrupted meetings with executives from manufacturing companies, January 20–22, 2015, at the Embassy Suites Orange County Airport North in Santa Ana, California.
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