Webinars

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New Product Innovation: Using 3D CAD Software for Efficient R&D

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Thursday, June 23, 2011; Presented by: Mark Scheetz, GoEngineer

New product innovation is essential to the survival and competitiveness of your company. In a rapidly changing marketplace, getting new products to market quickly is crucial. Is your company using the latest tools and technology to keep R&D efficient and cost-effective? Join Mark Scheetz, GoEngineer, on Thursday, June 23, at 11:00 a.m Pacific, for a new SEMA Education Institute (SEI) webinar as he discusses 3D CAD software applications for the automotive aftermarket. With more than 25 years experience in all phases of design, development and implementation of computer applications, Mark will bring a wealth of knowledge to share with attendees.

SEMA Members may get this content for free!

Regular Price:

$19.99

Email Marketing 101

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Thursday, June 9, 2011; Presented by: Michael Kelly, ClickMail Marketing

Email gives you the opportunity to reach a large, targeted group of customers and prospects at a relatively low cost. It delivers the highest ROI of all direct marketing channels. When done right, email can be an extremely effective marketing tool. When done wrong, it can be detrimental to your company and brand.

SEMA Members may get this content for free!

Regular Price:

$19.99

Industry Trends: Light Truck Research Overview

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Thursday, May 26, 2011; Presented by: Gavin Knapp, SEMA,

Powered by LTAASEMA is about to unveil a new research study that provides an updated look at the market for pickup trucks and accessories. If you manufacture, distribute, sell and/or install products for the light truck segment, you don’t want to miss this opportunity to learn more about current and upcoming truck trends.

SEMA Members may get this content for free!

Regular Price:

$19.99

Online Video Production - Preparing to Shoot

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Thursday, May 12, 2011; Presented by: DC Chavez, Matt Martelli (Mad Media), Josh Martelli (Mad Media) and Eric Schumacher (powerTV Media)

POWERED BY THE SEMA BUSINESSWOMEN'S NETWORK (SBN)

SEMA Members may get this content for free!

Regular Price:

$19.99

Industry Trends: Annual Market Study Overview

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Thursday, April 28, 2011; Presented by: Gavin Knapp, SEMA

The SEMA 2011 Annual Market Study has just been released! This annual report will help SEMA-member companies better understand the overall specialty equipment market and its components. Within the specialty segment of the aftermarket, SEMA tracks nine primary niche markets. Data includes information from businesses in the industry as well as consumers.

SEMA Members may get this content for free!

Regular Price:

$19.99

Purchasing Pitfalls: Avoiding Supplier Conflicts and Legal Battles

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Thursday, April 14, 2011; Presented by: Brian Akkashian and Rich Apkarian, Dickinson Wright PLLC

What is the best litigation avoidance strategy? It’s not to litigate. Your job is to focus on closing deals, customer retention and increasing ROI---not lawsuits with your suppliers. So what is the best strategy? Develop well-drafted supplier contracts, terms, agreements and related documents.

SEMA Members may get this content for free!

Regular Price:

$19.99

Industry Trends: How Accessories Influence New Car Sales

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Thursday, March 31, 2011; Presented by: Gavin Knapp, Senior Market Research Manager, SEMA

A new research study commissioned by SEMA shows that accessories can influence over a million new vehicle purchase decisions every year.  This study provides insights into how new vehicle buyers view accessorization and how this affects their car buying experience.

Gavin Knapp, Senior Manger of SEMA’s Market Research Department, highlights results from a recent study:

SEMA Members may get this content for free!

Regular Price:

$19.99

Local Search - Free & Low-Cost Strategies to Get New Customers from the Web

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Thursday, March 17, 2011; Presented by: Jennifer Brunacini, WebVisible, Inc.

Search for yourself on Google, Yahoo! and Bing. Can you find your business listed? Now search again for your type of business and location, such as “racing parts Los Angeles.” Does your business appear in the search engine results page? If your business listing or ad appears and looks great---then congratulations, you’re ahead of the crowd! If you’re like millions of other businesses that cannot be found on search engines, learn several of the free and inexpensive ways to promote your business on search engines, with compelling and measurable results!

SEMA Members may get this content for free!

Regular Price:

$19.99

9 Killer Facebook Advertising Tips

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Thursday, March 3, 2011; Presented by: Bill Leake, Apogee Results

500+ million people all around the world are actively using Facebook to stay connected and growth their relationships. 50% of active users log on to Facebook in any given day spending over 700 BILLION minutes per month on the social network---more than any other website in the world! Facebook advertising can provide an extraordinary opportunity for your company to connect with customers and prospects using precisely targeted ads to reach your exact target audience. Are you leveraging the platform effectively?  Or are you letting your competitors grab this new high ground?

SEMA Members may get this content for free!

Regular Price:

$19.99

10 Steps to Making Marketing & Sales Best Friends

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Thursday, February 17, 2011; Presented by: Kevin Joyce, MarketSource

True Story: Sales reps call the first 10 of the 100+ leads marketing collects from an event; nine voicemails are left, no calls returned…and the sales reps move on.

The Result: Sales thinks marketing doesn’t understand their needs. Marketing spent $10,000 on an event with wasted leads. And the rift between sales and marketing grows wider.

SEMA Members may get this content for free!

Regular Price:

$19.99

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