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The No B.S. Guide to ROI and Social Media

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Thursday, October 13, 2011; Presented by: Jason Falls

Measuring social media seems daunting to most marketers, but by understanding what social media can do for your business, defining what you want it to do and building a strategy that includes a measurement roadmap, you can track and measure what social media can do. Join the SEMA Education Institute (SEI) and presenter Jason Falls for this FREE informative webinar, Thursday, Oct. 13, at 10:00 a.m. Pacific. Jason will take you through what returns you can get out of social media marketing ... and there's more there than you think!

Jason Falls is one of the leading thinkers, strategists and public speakers in the social media marketing, digital marketing and online communications industries. He is the author of the noted industry blog SocialMediaExplorer.com, a fixture at or near the top of the AdvertisingAge Power 150 Marketing Blogs list and is responsible for ExploringSocialMedia.com, a learning community for digital and social media marketing, online communications and technology. He will be a featured presenter at the SEMA Online Marketing Conference during the annual SEMA Show in Las Vegas.

Download files in this product: WMV, MP3, PDF

SEMA Members may get this content for free!

Regular Price:

$19.99

TPMS 101 - Identifying and Understanding the Opportunity

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Thursday, September 29, 2011; Presented by: Russ Fuller, Revolution Supply Inc.

TPMS 101 is a fast paced, interesting, and informative webinar that provides industry insights into identifying and maximizing selling opportunities. Uncover simple and practical sales strategies that will allow you to comfortably capitalize on this untapped revenue stream. TPMS 101 will provide attendees with: 

  • History, Trends, and Opportunities
  • Vehicle Inspection Practices
  • Technical Know-How
  • Tools & Resources
  • Sales Strategies 

Downloads in this product: MP3, WMV, PDF

SEMA Members may get this content for free!

Regular Price:

$19.99

How to Fast Track Your Facebook Page: 5 Proven Strategies to Grow Your Fans

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Thursday, September 15, 2011; Presented by: Amy Porterfield, co-author of Facebook Marketing All-In-One for Dummies

There are hundreds of ways you can increase your Facebook fan base, but you only have so much time in the day! To cut through all the noise online and get real results, learn 5 proven strategies that will attract high-quality fans who have a genuine interest in your business.

Join the SEMA Education Institute (SEI) and presenter Amy Porterfield for a webinar as we take a deep dive into the topic of how to effectively grow your fan base. Presenter Amy Porterfield is the co-author of Facebook Marketing All-In-One for Dummies. She’s been in the marketing arena for over 11 years where she worked with Harley-Davidson Motorcycles and also spent 6 years working along side Anthony Robbins as the Director of Content Development. Amy is also a featured presenter at the 2011 SEMA Online Marketing Conference.

Downloads in this product: MP3, WMV, PDF

SEMA Members may get this content for free!

Regular Price:

$19.99

Google Series: Understanding Your Customers

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Thursday, September 1, 2011; Presented by: Linda Boudiab, Google

Gone are the days of developing a marketing message and hoping it will engage your customers. In this digital age, you can measure interest and fine tune your strategy quickly to make sure you are hitting your target. Join the SEMA Education Institute (SEI) and Google staffer Linda Boudiab, on Thursday, September 1, at 10:00 a.m. (Pacific), as we learn about Google Insights for Search and Global Market Finder. These two tools can help you understand when and how your users find information about you on Google. We'll talk about ways you can understand regional and global interest in your particular segment of the automotive aftermarket. We'll also show you how to monitor online trends----to keep you informed of web interest for your business or products.

As a valuable leader on Google's Account Acceleration Program (AAP) team Linda Boudiab helps Automotive advertisers develop digital marketing strategies across platforms to connect with consumers. In her previous role as Analysis Manager for the Automotive & Entertainment Verticals, Linda developed data insights including query trends, search benchmarks and growth opportunities across both industries. 

Download this webinar to explore best practices for using Google Insights for Search and Global Market Finder.

Download files in this product: PDF, WMV, MP3

SEMA Members may get this content for free!

Regular Price:

$19.99

SEMA Council Professional Training: Roberts Rules of Order

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Wednesday, August 24, 2011. Presented by James Stewart, “Mr. Parliamentarian”.

This session is a brief overview of Parliamentary Procedure and its use and applications. By establishing some basic procedures, teleconferences and meetings will operate more efficiently and make the best use of that time.

Download formats in this product: PDF, WMV, MP3. 

SEMA Members may get this content for free!

Regular Price:

$19.99

Exhibitor Series Part 2 - The Online Exhibitor Manual – How to Successfully Navigate the A-Z Guide for the SEMA Show

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Presenting two NEW webinars especially for SEMA Show exhibitors. This is Part 2 of a 2-part exploration of all the information that will help you prepare for a successful show experience. Getting the most mileage from the booth is the number one objective when planning your Show. But where do you start? This session will give you the tools to get ready for the SEMA Show. Learn how to build a booth, tips for staffing a booth, how to present your product and yourself, saving money and saving time! 

For instance, did you know you should always build your booth before you get to the Show? Take pictures of it and video. Leave it up for a few days and ask people not in your company if they would stop at this booth. We’ll give more information on the webinar. 

Need tips for the staff working the booth? This webinar has them (including not to chew gum in the booth! Learn all this and more as your questions get answered by SEMA Show experts. How should you promote pre-show? 

Download files in this product: PDF, WMV, MP3 

SEMA Members may get this content for free!

Regular Price:

$0.00

Exhibitor Series Part 1 - Ready, Set, Go! Ready Your Staff, Set Your Booth, Go to the Show!

About this product:

Presenting two NEW webinars especially for SEMA Show exhibitors. This will be Part 1 of a 2-part exploration of all the information that will help you prepare for a successful show experience. Getting the most mileage from the booth is the number one objective when planning your Show.  But where do you start?  This session will give you the tools to get ready for the SEMA Show. Learn how to build a booth, tips for staffing a booth, how to present your product and yourself, saving money and saving time!  

For instance, did you know you should always build your booth before you get to the Show?  Take pictures of it and video.  Leave it up for a few days and ask people not in your company if they would stop at this booth.  We’ll give more information on the webinar. 

Need tips for the staff working the booth?  This webinar has them (including not to chew gum in the booth! Learn all this and more as your questions get answered by SEMA Show experts. How should you promote pre-show? 

Download files in this product: WMV, PDF 

SEMA Members may get this content for free!

Regular Price:

$0.00

Google Series: Using YouTube to Sell Parts & Accessories

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Thursday, August 18, 2011; Presented by: William Ponkowski, YouTube

Video can be a powerful marketing and sales tool for businesses of every size. YouTube is a forum for people to connect, inform, and inspire others, and acts as a distribution platform for original content creators and advertisers large and small.

Learn how to use online video, such as informative how-to-demonstrations, to promote the sale of parts and accessories. Join the SEMA Education Institute (SEI) and YouTube expert, William Ponkowski, as he leads an exciting exploration of YouTube.  Come learn how to connect with your customers using cutting-edge media.

In this webinar, we will focus on: 

  • Impact of Online Video on the Auto Industry
  • 3 Steps to Success on YouTube
  • Understanding and Acting on Data from YouTube Insights
  • Opportunity for Q&A 

Ponkowski, a YouTube Specialist in the auto industry, brings a unique perspective as a Google staffer with an automotive background. Be sure and join SEI and Ponkowski on Thursday, August 18, at 10:00 a.m. Pacific/1:00 p.m. Eastern for this enlightening webinar on the effective use of YouTube for your business.

Download files in this product: PDF, WMV, MP3

SEMA Members may get this content for free!

Regular Price:

$19.99

Google Series: Using Google Analytics

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Thursday, August 4, 2011; Presented by Courtney Khademi, Google

You’re investing a lot of time and resources into your online marketing efforts. You’ve got landing pages, key words, videos, social networking, online ads. But at the end of the day, are you hitting your goals? How much of your efforts are translating into conversions and ultimately sales? Are you using the best possible data?

Join Google staffer, Courtney Khademi, for a SEMA Education Institute (SEI) webinar as she does a walk-through of Google Analytics, a powerful and free tool that can give you insight into your web traffic and evaluate your marketing effectiveness. During this session, Courtney will walk through the key features of Google Analytics and how use them to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites.

Since joining Google, Courtney’s work has focused on partnering with Google’s clients on the strategic development of their online advertising. She specializes in Google Analytics and its application to the optimization of search engine and display marketing.

Metrics are essential to the success of your company’s online efforts. Don’t miss this incredible opportunity to learn directly from Google about the effective use of their free analytics tool. Join SEI and Google on Thursday, August 4, at 10:00 a.m. Pacific/1:00 p.m. Eastern for this informative webinar.

Download files in this product: PDF, MP3

SEMA Members may get this content for free!

Regular Price:

$19.99

Email Marketing 201

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Thursday, July 21, 2011; Presented by: Michael Kelly, ClickMail Marketing

Year after year, email continues to be a powerful marketing and sales tool with a high return on investment. You’ve mastered the fundamentals but now you want to take your email campaigns up another notch---and fully leverage this important medium.

Join Michael Kelly, ClickMail Marketing, as he discusses more advanced email techniques. Michael brings more than 20 years experience in the telecommunications and messaging industries and is one of the founders of ClickMail. During this session Michael will discuss:

• Life-cycle and drip-marketing email strategies
• Integrating email with social media
• White lists, black lists and other considerations
• Email for mobile phones
• Smart strategies for A/B split testing

Download formats in this product: Windows Media Video (WMV), Microsoft Powerpoint Presentation on Adobe Acrobat (PDF), MP3.

SEMA Members may get this content for free!

Regular Price:

$19.99

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