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Exhibitor Series Part 2 - The Online Exhibitor Manual – How to Successfully Navigate the A-Z Guide for the SEMA Show

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Presenting two NEW webinars especially for SEMA Show exhibitors. This is Part 2 of a 2-part exploration of all the information that will help you prepare for a successful show experience. Getting the most mileage from the booth is the number one objective when planning your Show. But where do you start? This session will give you the tools to get ready for the SEMA Show. Learn how to build a booth, tips for staffing a booth, how to present your product and yourself, saving money and saving time! 

For instance, did you know you should always build your booth before you get to the Show? Take pictures of it and video. Leave it up for a few days and ask people not in your company if they would stop at this booth. We’ll give more information on the webinar. 

Need tips for the staff working the booth? This webinar has them (including not to chew gum in the booth! Learn all this and more as your questions get answered by SEMA Show experts. How should you promote pre-show? 

Download files in this product: PDF, WMV, MP3 

SEMA Members may get this content for free!

Regular Price:

$0.00

Exhibitor Series Part 1 - Ready, Set, Go! Ready Your Staff, Set Your Booth, Go to the Show!

About this product:

Presenting two NEW webinars especially for SEMA Show exhibitors. This will be Part 1 of a 2-part exploration of all the information that will help you prepare for a successful show experience. Getting the most mileage from the booth is the number one objective when planning your Show.  But where do you start?  This session will give you the tools to get ready for the SEMA Show. Learn how to build a booth, tips for staffing a booth, how to present your product and yourself, saving money and saving time!  

For instance, did you know you should always build your booth before you get to the Show?  Take pictures of it and video.  Leave it up for a few days and ask people not in your company if they would stop at this booth.  We’ll give more information on the webinar. 

Need tips for the staff working the booth?  This webinar has them (including not to chew gum in the booth! Learn all this and more as your questions get answered by SEMA Show experts. How should you promote pre-show? 

Download files in this product: WMV, PDF 

SEMA Members may get this content for free!

Regular Price:

$0.00

Google Series: Using YouTube to Sell Parts & Accessories

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Thursday, August 18, 2011; Presented by: William Ponkowski, YouTube

Video can be a powerful marketing and sales tool for businesses of every size. YouTube is a forum for people to connect, inform, and inspire others, and acts as a distribution platform for original content creators and advertisers large and small.

Learn how to use online video, such as informative how-to-demonstrations, to promote the sale of parts and accessories. Join the SEMA Education Institute (SEI) and YouTube expert, William Ponkowski, as he leads an exciting exploration of YouTube.  Come learn how to connect with your customers using cutting-edge media.

In this webinar, we will focus on: 

  • Impact of Online Video on the Auto Industry
  • 3 Steps to Success on YouTube
  • Understanding and Acting on Data from YouTube Insights
  • Opportunity for Q&A 

Ponkowski, a YouTube Specialist in the auto industry, brings a unique perspective as a Google staffer with an automotive background. Be sure and join SEI and Ponkowski on Thursday, August 18, at 10:00 a.m. Pacific/1:00 p.m. Eastern for this enlightening webinar on the effective use of YouTube for your business.

Download files in this product: PDF, WMV, MP3

SEMA Members may get this content for free!

Regular Price:

$19.99

Google Series: Using Google Analytics

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Thursday, August 4, 2011; Presented by Courtney Khademi, Google

You’re investing a lot of time and resources into your online marketing efforts. You’ve got landing pages, key words, videos, social networking, online ads. But at the end of the day, are you hitting your goals? How much of your efforts are translating into conversions and ultimately sales? Are you using the best possible data?

Join Google staffer, Courtney Khademi, for a SEMA Education Institute (SEI) webinar as she does a walk-through of Google Analytics, a powerful and free tool that can give you insight into your web traffic and evaluate your marketing effectiveness. During this session, Courtney will walk through the key features of Google Analytics and how use them to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites.

Since joining Google, Courtney’s work has focused on partnering with Google’s clients on the strategic development of their online advertising. She specializes in Google Analytics and its application to the optimization of search engine and display marketing.

Metrics are essential to the success of your company’s online efforts. Don’t miss this incredible opportunity to learn directly from Google about the effective use of their free analytics tool. Join SEI and Google on Thursday, August 4, at 10:00 a.m. Pacific/1:00 p.m. Eastern for this informative webinar.

Download files in this product: PDF, MP3

SEMA Members may get this content for free!

Regular Price:

$19.99

Email Marketing 201

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Thursday, July 21, 2011; Presented by: Michael Kelly, ClickMail Marketing

Year after year, email continues to be a powerful marketing and sales tool with a high return on investment. You’ve mastered the fundamentals but now you want to take your email campaigns up another notch---and fully leverage this important medium.

Join Michael Kelly, ClickMail Marketing, as he discusses more advanced email techniques. Michael brings more than 20 years experience in the telecommunications and messaging industries and is one of the founders of ClickMail. During this session Michael will discuss:

• Life-cycle and drip-marketing email strategies
• Integrating email with social media
• White lists, black lists and other considerations
• Email for mobile phones
• Smart strategies for A/B split testing

Download formats in this product: Windows Media Video (WMV), Microsoft Powerpoint Presentation on Adobe Acrobat (PDF), MP3.

SEMA Members may get this content for free!

Regular Price:

$19.99

New Product Innovation: Using 3D CAD Software for Efficient R&D

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Thursday, June 23, 2011; Presented by: Mark Scheetz, GoEngineer

New product innovation is essential to the survival and competitiveness of your company. In a rapidly changing marketplace, getting new products to market quickly is crucial. Is your company using the latest tools and technology to keep R&D efficient and cost-effective? Join Mark Scheetz, GoEngineer, on Thursday, June 23, at 11:00 a.m Pacific, for a new SEMA Education Institute (SEI) webinar as he discusses 3D CAD software applications for the automotive aftermarket. With more than 25 years experience in all phases of design, development and implementation of computer applications, Mark will bring a wealth of knowledge to share with attendees.

SEMA Members may get this content for free!

Regular Price:

$19.99

Email Marketing 101

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Thursday, June 9, 2011; Presented by: Michael Kelly, ClickMail Marketing

Email gives you the opportunity to reach a large, targeted group of customers and prospects at a relatively low cost. It delivers the highest ROI of all direct marketing channels. When done right, email can be an extremely effective marketing tool. When done wrong, it can be detrimental to your company and brand.

SEMA Members may get this content for free!

Regular Price:

$19.99

Industry Trends: Light Truck Research Overview

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Thursday, May 26, 2011; Presented by: Gavin Knapp, SEMA,

Powered by LTAASEMA is about to unveil a new research study that provides an updated look at the market for pickup trucks and accessories. If you manufacture, distribute, sell and/or install products for the light truck segment, you don’t want to miss this opportunity to learn more about current and upcoming truck trends.

SEMA Members may get this content for free!

Regular Price:

$19.99

Online Video Production - Preparing to Shoot

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Thursday, May 12, 2011; Presented by: DC Chavez, Matt Martelli (Mad Media), Josh Martelli (Mad Media) and Eric Schumacher (powerTV Media)

POWERED BY THE SEMA BUSINESSWOMEN'S NETWORK (SBN)

SEMA Members may get this content for free!

Regular Price:

$19.99

Industry Trends: Annual Market Study Overview

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Thursday, April 28, 2011; Presented by: Gavin Knapp, SEMA

The SEMA 2011 Annual Market Study has just been released! This annual report will help SEMA-member companies better understand the overall specialty equipment market and its components. Within the specialty segment of the aftermarket, SEMA tracks nine primary niche markets. Data includes information from businesses in the industry as well as consumers.

SEMA Members may get this content for free!

Regular Price:

$19.99

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