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The Road to Customer Service Excellence: From the Mom & Pop Store to the Nordstrom Way

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Monday, January 26, 2012; Presented by: Robert Spector, Robert Spector Consulting

Robert Spector has been involved in customer service since the age of 13, when he first went to work in his mother and father’s butcher shop. Working alongside his parents, he learned firsthand what it takes to take care of customers—and to keep them loyal. Those lessons inspired his latest book, The Mom & Pop Store, which features interviews with successful independent retailers from all over the world. Join Robert and the SEMA Education Institute (SEI), as they bring together the practical wisdom of mom and pop with the sophisticated strategy of Nordstrom, the subject of Robert's bestselling book, The Nordstrom Way.  Robert believes that elements of great customer service are universal, regardless of the size of your organization.

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SEMA Members may get this content for free!

Regular Price:

$19.99

SEMA Leadership Series: Building Your Volunteer Toolkit

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Monday, January 16, 2012; Presented by: Rhea Blanken, Results Technology, Inc.

This session will kick off the SEMA Leadership Webinar Series, which will provide best practices for volunteer leadership and participation. Join us and be part of designing SEMA's first ever Volunteer Online Toolkit.

Your involvement will help SEMA Councils develop and carry out successful strategies including:

  • Volunteer etiquette—what is it and how to best use it to achieve your council's goals
  • Best practices and procedures—what works for enrollment, engagement and  communication
  • Goal setting and achievement—how does advanced planning and timely implementation really work
  • Volunteer succession planning—how to reach across generations and member segments

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SEMA Members may get this content for free!

Regular Price:

$19.99

3D Design and Additive Manufacturing: Technology that Will Change the Aftermarket

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Thursday, January 12, 2012; Presented by: David Gurrola, GROWit

Additive manufacturing is quickly becoming more commonly used in specialized technology applications where limited quantities of durable precision components are needed. Imagine “printing” a limited number of products or designing product without manufacturing limitations---all while reducing waste and cost.

3D design and additive manufacturing will change the aftermarket Industry in a number of ways. For one, it can eliminate the costly and time-consuming process of tool making by producing fully assembled parts directly from 3D CAD models. Creating hybrid tooling can duplicate production quality for limited production runs.  Additive technologies also give designers the freedom to create with fewer limitations than they had when using traditional manufacturing processes. 3D design changes can be employed with complete flexibility, no wasted inventory, and no wait time for costly tool changes.

Bringing all of the best Additive Manufacturing technologies together allows the industry to provide customers with exactly what their project requires, whichever Additive Manufacturing method fits best.  

Today, when a customer comes to you looking for a replacement taillight that is no longer being manufactured, you can either 3D scan that part to save time or have a designer take hand measurements and design it in a 3D software. On top of that, if you want any design changes made to that part 3D design engineers can make those changes and print out the newly designed part in a few days!

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SEMA Members may get this content for free!

Regular Price:

$19.99

Email Marketing 301

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Thursday, December 08, 2011; Presented by: Grant Johnson, ClickMail Marketing, Inc.

You've got the basics of email marketing dialed in, but how can you take this important marketing and sales tool to the next level? How do you effectively integrate it with your other digital tools? Join the SEMA Education Institute (SEI) and presenter Grant Johnson, ClickMail Marketing, for Email Marketing 301. This session will present advanced email tactics and strategies including:

  • Leveraging dynamic content for greater relevance
  • Integration with web sites, CRM and web analytics tools
  • Multi-channel integration
NOTE: Email Marketing 301 is the third and final installment in SEI's Email Marketing webinar series. Email Marketing 101 and Email Marketing 201 are available in the SEI eLearning Center.

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SEMA Members may get this content for free!

Regular Price:

$19.99

How to Get Your Direct Mail Read, Not Trashed

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Thursday, November 17, 2011; Presented by: Jon Goldman, Brand Launcher

Most Americans sort their mail over the trash. To get your direct mail opened, you need outrageous marketing that will smash through the clutter. Join the SEMA Education Institute (SEI) and presenter Jon Goldman as he explores creative ways to effectively use direct mail.

During this session, Jon will cover: 

  • The 3 R's of direct marketing
  • The 2 things you need to get high response rates, and 
  • The single most important word you should use in your marketing to get prospects to jump at your offer.    

Jon Goldman is the creator of Lumpy Mail®, and he has used it successfully with clients from Häagen-Dazs to the Atlanta Braves. Now you can find out how to use this marketing technique in your own business!

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SEMA Members may get this content for free!

Regular Price:

$19.99

The No B.S. Guide to ROI and Social Media

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Thursday, October 13, 2011; Presented by: Jason Falls

Measuring social media seems daunting to most marketers, but by understanding what social media can do for your business, defining what you want it to do and building a strategy that includes a measurement roadmap, you can track and measure what social media can do. Join the SEMA Education Institute (SEI) and presenter Jason Falls for this FREE informative webinar, Thursday, Oct. 13, at 10:00 a.m. Pacific. Jason will take you through what returns you can get out of social media marketing ... and there's more there than you think!

Jason Falls is one of the leading thinkers, strategists and public speakers in the social media marketing, digital marketing and online communications industries. He is the author of the noted industry blog SocialMediaExplorer.com, a fixture at or near the top of the AdvertisingAge Power 150 Marketing Blogs list and is responsible for ExploringSocialMedia.com, a learning community for digital and social media marketing, online communications and technology. He will be a featured presenter at the SEMA Online Marketing Conference during the annual SEMA Show in Las Vegas.

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SEMA Members may get this content for free!

Regular Price:

$19.99

TPMS 101 - Identifying and Understanding the Opportunity

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Thursday, September 29, 2011; Presented by: Russ Fuller, Revolution Supply Inc.

TPMS 101 is a fast paced, interesting, and informative webinar that provides industry insights into identifying and maximizing selling opportunities. Uncover simple and practical sales strategies that will allow you to comfortably capitalize on this untapped revenue stream. TPMS 101 will provide attendees with: 

  • History, Trends, and Opportunities
  • Vehicle Inspection Practices
  • Technical Know-How
  • Tools & Resources
  • Sales Strategies 

Downloads in this product: MP3, WMV, PDF

SEMA Members may get this content for free!

Regular Price:

$19.99

How to Fast Track Your Facebook Page: 5 Proven Strategies to Grow Your Fans

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Thursday, September 15, 2011; Presented by: Amy Porterfield, co-author of Facebook Marketing All-In-One for Dummies

There are hundreds of ways you can increase your Facebook fan base, but you only have so much time in the day! To cut through all the noise online and get real results, learn 5 proven strategies that will attract high-quality fans who have a genuine interest in your business.

Join the SEMA Education Institute (SEI) and presenter Amy Porterfield for a webinar as we take a deep dive into the topic of how to effectively grow your fan base. Presenter Amy Porterfield is the co-author of Facebook Marketing All-In-One for Dummies. She’s been in the marketing arena for over 11 years where she worked with Harley-Davidson Motorcycles and also spent 6 years working along side Anthony Robbins as the Director of Content Development. Amy is also a featured presenter at the 2011 SEMA Online Marketing Conference.

Downloads in this product: MP3, WMV, PDF

SEMA Members may get this content for free!

Regular Price:

$19.99

Google Series: Understanding Your Customers

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Thursday, September 1, 2011; Presented by: Linda Boudiab, Google

Gone are the days of developing a marketing message and hoping it will engage your customers. In this digital age, you can measure interest and fine tune your strategy quickly to make sure you are hitting your target. Join the SEMA Education Institute (SEI) and Google staffer Linda Boudiab, on Thursday, September 1, at 10:00 a.m. (Pacific), as we learn about Google Insights for Search and Global Market Finder. These two tools can help you understand when and how your users find information about you on Google. We'll talk about ways you can understand regional and global interest in your particular segment of the automotive aftermarket. We'll also show you how to monitor online trends----to keep you informed of web interest for your business or products.

As a valuable leader on Google's Account Acceleration Program (AAP) team Linda Boudiab helps Automotive advertisers develop digital marketing strategies across platforms to connect with consumers. In her previous role as Analysis Manager for the Automotive & Entertainment Verticals, Linda developed data insights including query trends, search benchmarks and growth opportunities across both industries. 

Download this webinar to explore best practices for using Google Insights for Search and Global Market Finder.

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SEMA Members may get this content for free!

Regular Price:

$19.99

SEMA Council Professional Training: Roberts Rules of Order

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Wednesday, August 24, 2011. Presented by James Stewart, “Mr. Parliamentarian”.

This session is a brief overview of Parliamentary Procedure and its use and applications. By establishing some basic procedures, teleconferences and meetings will operate more efficiently and make the best use of that time.

Download formats in this product: PDF, WMV, MP3. 

SEMA Members may get this content for free!

Regular Price:

$19.99

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