Webinars

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Webinar: Exhibitor Series - It Isn’t Rocket Science, It’s Tougher

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Thursday, September 13, 2012; Presented by: Susan Schwartz, CEM, ConvExx

Preparing for the SEMA Show is a tremendous task with many details and deadlines. Join the SEMA Education Institute (SEI) and SEMA Show Management for this session. It is specifically designed for SEMA Show exhibitors and will cover:

  • Planning
  • Ordering
  • Marketing
  • Staffing
  • Selling
This session will better equip you to navigate the exhibitor website, order show services and develop your overall show presence---including how to stand out from the crowd! SEMA Show Management will show you how to do it right and do it better!

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SEMA Members may get this content for free!

Regular Price:

$19.99

Webinar: The Psychology of Search & The Findability Formula - What is Really in the Mind of the Online Searcher?

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Thursday, August 30, 2012; Presented by: Heather Lutze, Findability Consulting

To succeed in any business, you have to attract the right customers and persuade them to buy. But on the Internet, people only see what the search engines point to, and competition for top spots is fierce. So how do you ensure that your business gets found when prospects are searching for solutions? What are they really thinking BEFORE they search and what motivates them to buy on your site?

Join Heather Lutze, Findability Consulting, and the SEMA Education Institute (SEI) as they explore the psychology of search. Your head will be buzzing with new ideas and a greater understanding of how search engines find you, including what tangible steps you can take to direct a successful online marketing campaign. This presentation is about the underlying strategy, tactics and tools you can use to successfully market your business and get found online, through a combination of strategies such as SEO, PPC and social media. This is the Findability Formula – a holistic approach to dominating search results and market share online.

This presentation will give you a preview of the SEMA Online Marketing Conference program by Heather Lutze:

  • How to get found online with the "Findability Formula"
  • How to find keywords and optimize your search results
  • Overview of the materials that will be covered more in-depth at the SEMA Online Marketing Conference

Don't miss this opportunity to gain a greater understanding of the psychology of search.

Download files in this product: PDF, WMV, MP3

SEMA Members may get this content for free!

Regular Price:

$19.99

Webinar: Exhibitor Series - 25 Tips Guaranteed to Make Your SEMA Show Profitable

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Thursday, August 16, 2012; Presented by: Chuck Schwartz, ConvExx

Exhibiting at the SEMA Show is an important investment. Is your company prepared for the show? Join the SEMA Education Institute (SEI) and Executive Show Manager, Chuck Schwartz, for a session specifically designed for SEMA Show exhibitors. This webinar will cover:

  • Your overall show plan
  • Staff preparation and training
  • Pre-show marketing
  • Display development

Whether you are a small company or a large company, veteran exhibitor or first-timer, you don't want to miss this opportunity to increase your knowledge and prepare for a successful show.

Download files in this product: PDf, WMV, MP3

SEMA Members may get this content for free!

Regular Price:

$19.99

Webinar: Get More From Your Crew Using Four Personality Styles

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Thursday, August 2, 2012; Presented by: Bob Phibbs, The Retail Doctor

Do you try to motivate everyone on your sales team using exactly the same techniques? This "one-size-fits-all" approach can produce mediocre results

It sounds great to create an incentive program to juice sales, but what motivates a Driver personality style is much different than an Amiable personality. Understanding all four (including the Expressive and the Amiable,) with their strengths and weaknesses has consistently led to higher sales in many different industries

SEMA Members may get this content for free!

Regular Price:

$19.99

Effective Mobile Marketing

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Thursday, July 19 2012; Presented by: John McPhee, Formic Media

By 2014, the mobile Internet is predicted to take over desktop Internet usage. Is your company prepared for the Internet Revolution? Join the SEMA Education Institute (SEI) and presenter John McPhee, Formic Media, Inc., for a webinar dedicated to mobile marketing best practices.

This session will cover:

  • Mobile growth & trends
  • Mobile website optimization
  • Mobile advertising
  • Local Mobile
  • Future of Mobile 

Mobile marketing has become a significant way to engage your customers. Learn how your company can effectively integrate mobile marketing into your overall marketing program. 

Download files in this product: PDF, WMV, MP3

SEMA Members may get this content for free!

Regular Price:

$19.99

Pinterest: The Basics & Beyond

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Thursday, July 5 2012; Presented by: Natalie Carmolli, WhizBang! Training

Think you don’t have time for Pinterest? Think again...

By now you've probably heard of the newest social media craze, Pinterest... It’s visual, interesting, and highly engaging. If you’re not using Pinterest, you’re missing out on a very powerful social media tool that has the potential to impact your business for the better.

You can spend hours on Pinterest, but you don't have to.

It's easy to feel overwhelmed with the pace and demands of social media--and adding yet another site to your already long list of things that need your daily attention seems daunting. But Natalie Carmolli from WhizBang! Training can show you how to get a Pinterest account up and running and maintain it quickly and easily.

Join Natalie for this practical, to-the-point webinar for Pinterest users in business. Learn how your business can use this visual medium to market your products.

Download files in this product: PDF, WMV, MP3

SEMA Members may get this content for free!

Regular Price:

$19.99

21 Super Sales Tips

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Thursday, June 21 2012; Presented by: Nancy Friedman, The Telephone Doctor

Bottom line---business is all about making sales. How are you and your team measuring up? Are you aware of key sales do's and don'ts? Whether you are a seasoned sales veteran or a novice, it's always a good time to brush up on essential sales techniques--and learn a few new ones.

SEMA Members may get this content for free!

Regular Price:

$19.99

Industry Trends: Who's Your Target Consumer?

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Thursday, June 7, 2012; Presented by: Gavin Knapp, SEMA Market Research

Who is your target consumer? What motivates them to buy aftermarket parts? SEMA-member companies have asked for more information on specialty-equipment consumers. This year, we kicked off the first in a series of projects designed to uncover and profile sub-groups of consumers within the SEMA market.

SEMA Members may get this content for free!

Regular Price:

$19.99

PR Primer: Promoting Your Brand in the Digital Age

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Thursday, May 24, 2012; Presented by: Dan Kahn, Kahn Media

Gone are the days when a single new product announcement sent to magazines will effectively sell your latest parts. Are you relying on outdated techniques to generate publicity? Join the SEMA Education Institute (SEI) and presenter Dan Kahn, Kahn Media, as they discuss what PR looks like in the digital age. This session will cover:

  • Current PR trends
  • What a modern new product release looks like
  • Tactics to maximize media and consumer buzz
  • Potential outlets

Dan Kahn has been entrenched in the auto aftermarket for nearly 15 years, working on both sides of the table in PR, Marketing, as an editor and at WDs and manufacturers. With a deep understanding of the media industry and the social media landscape, Kahn knows what it takes to design cutting-edge marketing campaigns that support sales teams and drive new business. Don't miss this chance to brush up on PR best practices and learn how these translate into the digital age.

Downloads in this product: PDF, WMV

SEMA Members may get this content for free!

Regular Price:

$19.99

Take Your SEO to the Next Level

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Thursday, May 10, 2012; Presented by: Leisa Hall, Anvil Media Inc.

When potential customers search online for parts and accessories, are they finding your company? Have you fully optimized your website? The world of online search is constantly changing. It's critical that you are up-to-speed on the latest techniques to insure that your company ranks as a top search result. Join us, along with presenter Leisa Hall, Anvil Media Inc, as we dive into the topic of SEO. During this session we will cover:

  • The importance of content
  • Keywords and on-site placement
  • How links effect optimization
  • Social influence
  • What NOT to do
  • Tracking your SEO

Hall has been developing strategy for search engine marketing campaigns at Anvil since 2004. Seasoned in organic search engine optimization, social media strategies, and paid search, her expertise is in driving online paid media strategy for ecommerce for businesses of all sizes. Learn how to stand out from the online crowd.

Downloads in this product: PDF, WMV, MP3

SEMA Members may get this content for free!

Regular Price:

$19.99

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