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Webinar: Get More From Your Crew Using Four Personality Styles

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Thursday, August 2, 2012; Presented by: Bob Phibbs, The Retail Doctor

Do you try to motivate everyone on your sales team using exactly the same techniques? This "one-size-fits-all" approach can produce mediocre results

It sounds great to create an incentive program to juice sales, but what motivates a Driver personality style is much different than an Amiable personality. Understanding all four (including the Expressive and the Amiable,) with their strengths and weaknesses has consistently led to higher sales in many different industries

SEMA Members may get this content for free!

Regular Price:

$19.99

Effective Mobile Marketing

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Thursday, July 19 2012; Presented by: John McPhee, Formic Media

By 2014, the mobile Internet is predicted to take over desktop Internet usage. Is your company prepared for the Internet Revolution? Join the SEMA Education Institute (SEI) and presenter John McPhee, Formic Media, Inc., for a webinar dedicated to mobile marketing best practices.

This session will cover:

  • Mobile growth & trends
  • Mobile website optimization
  • Mobile advertising
  • Local Mobile
  • Future of Mobile 

Mobile marketing has become a significant way to engage your customers. Learn how your company can effectively integrate mobile marketing into your overall marketing program. 

Download files in this product: PDF, WMV, MP3

SEMA Members may get this content for free!

Regular Price:

$19.99

Pinterest: The Basics & Beyond

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Thursday, July 5 2012; Presented by: Natalie Carmolli, WhizBang! Training

Think you don’t have time for Pinterest? Think again...

By now you've probably heard of the newest social media craze, Pinterest... It’s visual, interesting, and highly engaging. If you’re not using Pinterest, you’re missing out on a very powerful social media tool that has the potential to impact your business for the better.

You can spend hours on Pinterest, but you don't have to.

It's easy to feel overwhelmed with the pace and demands of social media--and adding yet another site to your already long list of things that need your daily attention seems daunting. But Natalie Carmolli from WhizBang! Training can show you how to get a Pinterest account up and running and maintain it quickly and easily.

Join Natalie for this practical, to-the-point webinar for Pinterest users in business. Learn how your business can use this visual medium to market your products.

Download files in this product: PDF, WMV, MP3

SEMA Members may get this content for free!

Regular Price:

$19.99

21 Super Sales Tips

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Thursday, June 21 2012; Presented by: Nancy Friedman, The Telephone Doctor

Bottom line---business is all about making sales. How are you and your team measuring up? Are you aware of key sales do's and don'ts? Whether you are a seasoned sales veteran or a novice, it's always a good time to brush up on essential sales techniques--and learn a few new ones.

SEMA Members may get this content for free!

Regular Price:

$19.99

Industry Trends: Who's Your Target Consumer?

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Thursday, June 7, 2012; Presented by: Gavin Knapp, SEMA Market Research

Who is your target consumer? What motivates them to buy aftermarket parts? SEMA-member companies have asked for more information on specialty-equipment consumers. This year, we kicked off the first in a series of projects designed to uncover and profile sub-groups of consumers within the SEMA market.

SEMA Members may get this content for free!

Regular Price:

$19.99

PR Primer: Promoting Your Brand in the Digital Age

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Thursday, May 24, 2012; Presented by: Dan Kahn, Kahn Media

Gone are the days when a single new product announcement sent to magazines will effectively sell your latest parts. Are you relying on outdated techniques to generate publicity? Join the SEMA Education Institute (SEI) and presenter Dan Kahn, Kahn Media, as they discuss what PR looks like in the digital age. This session will cover:

  • Current PR trends
  • What a modern new product release looks like
  • Tactics to maximize media and consumer buzz
  • Potential outlets

Dan Kahn has been entrenched in the auto aftermarket for nearly 15 years, working on both sides of the table in PR, Marketing, as an editor and at WDs and manufacturers. With a deep understanding of the media industry and the social media landscape, Kahn knows what it takes to design cutting-edge marketing campaigns that support sales teams and drive new business. Don't miss this chance to brush up on PR best practices and learn how these translate into the digital age.

Downloads in this product: PDF, WMV

SEMA Members may get this content for free!

Regular Price:

$19.99

Take Your SEO to the Next Level

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Thursday, May 10, 2012; Presented by: Leisa Hall, Anvil Media Inc.

When potential customers search online for parts and accessories, are they finding your company? Have you fully optimized your website? The world of online search is constantly changing. It's critical that you are up-to-speed on the latest techniques to insure that your company ranks as a top search result. Join us, along with presenter Leisa Hall, Anvil Media Inc, as we dive into the topic of SEO. During this session we will cover:

  • The importance of content
  • Keywords and on-site placement
  • How links effect optimization
  • Social influence
  • What NOT to do
  • Tracking your SEO

Hall has been developing strategy for search engine marketing campaigns at Anvil since 2004. Seasoned in organic search engine optimization, social media strategies, and paid search, her expertise is in driving online paid media strategy for ecommerce for businesses of all sizes. Learn how to stand out from the online crowd.

Downloads in this product: PDF, WMV, MP3

SEMA Members may get this content for free!

Regular Price:

$19.99

Industry Trends - 2012 Annual Market Study Overview

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Thursday, April 12, 2012; Presented by: Gavin Knapp, SEMA

The SEMA 2012 Annual Market Study will soon be released. This annual report will help SEMA member companies to better understand the overall specialty equipment market and its components.

SEMA Members may get this content for free!

Regular Price:

$19.99

How to Use A2Mac1

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Thursday, March 22, 2012; Presented by: Mike Fairbanks, A2Mac1 – Automotive Benchmarking

SEMA is conducting an innovative pilot program with the company A2Mac1 to help support our members with complete vehicle data and information for product development, engineering, installation, service, customization and marketing. A2Mac1 is making their comprehensive vehicle data base and information resources including specifications, photos and videos for over 200 vehicles available to SEMA members registered to participate in this pilot (limited space is available). This is the same information the OEMs use to support their own product development programs.

SEMA is continually working to provide unique benefits and value to members by developing vehicle technology solutions and building partner relationships that foster collaboration between automakers, suppliers, retailers, technology providers,
research organizations, industry associations and member companies. By developing a complete benchmarking management software solution, A2mac1 offers SEMA members global access of data to be shared by suppliers, installers and customizers. A2mac1 has the potential to add significant value to your business operations by helping reduce costs, improve efficiency and increase your profits.

SEMA Members may get this content for free!

Regular Price:

$19.99

How Fit Is Your Customer Service?

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Thursday, Februay 09, 2012; Presented by: Steve Ferrante, Sale Away, LLC

Just as with personal fitness, there are many aspects to managing the well-being of a customer service effort. Businesses with healthy customer service practices maximize customer interactions and ultimately produce more sales and greater profitability.

Join the SEMA Education Institute (SEI) and Sale Away CEO, Steve Ferrante, for this engaging webinar featuring select content adapted from the nationally-acclaimed Pinnacle Performance sales/customer service training program for the auto and tire service industry, exploring the elements that produce a fit customer service effort with specific strategies and techniques to improve employee performance and results.

Download files in this product: WMV, MP3

SEMA Members may get this content for free!

Regular Price:

$19.99

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